Discussion

• @trevor.bsky.social Trevor Croker on bluesky

  From the seminal 2003 paper on spatial computing [image]

• @tim_cook Tim Cook on x

  Welcome to the era of spatial computing with Apple Vision Pro. You've never seen anything like this before! [video]

• @sterlingcrispin Sterling Crispin on x

  I spent 10% of my life contributing to the development of the #VisionPro while I worked at Apple as a Neurotechnology Prototyping Researcher in the Technology Development Group. It's the longest I've ever worked on a single effort. I'm proud and relieved that it's finally announc…

• @kevinakwok Kevin Kwok on x

  Apple to Facebook, Google, and Snap [Image: Succession's Logan Roy wearing Vision Pro - “I love you, but you are not serious people"]

• @palmerluckey Palmer Luckey on x

  Something we learned early at Oculus: Never use people with tiny heads as your marketing models. It makes headsets look gigantic! The other extreme of using Shaq (eg Magic Leap) to make headsets look tiny is too far, but I don't know why marketing people keep messing this up. [im…

• @siglesias Sam Iglesias on x

  Overwhelming day today. Worked on this project for most of my Apple career, contributing to core interactions, productivity, and bringing SwiftUI into space. Extremely difficult problems, humbling. Thousands involved. Congrats to the whole team for bringing this to fruition. [ima…

• @dieworkwear Derek Guy on x

  i feel like a lot of tech ppl feel fashion shouldn't matter, and that's how we end up with things like this [image]

• @__mihir Mihir on x

  The apple vision pro saved our relationship [image]

• @ballmatthew Matthew Ball on x

  🧵1/ Meta has spent ~$55B on its Oculus/Quest line since 2021, including R&D, hardware, marketing, software, device subsidies, hardware, M&A How much has Apple spent on “the most ambitious product we've ever created”? (More here: https://www.matthewball.vc/...

• @getfiscal Don Hughes on x

  Apple Vision Plus - $3600. A book by Mozart and a cup of tea - $25. Not a hard choice.

• @trungtphan Trung Phan on x

  Zuck after a decade and $50B spent on a VR platform watching Tim Cook scoop him with the category-defining Apple Vision Pro. [image]

• @joncomms Jon Cartwright on x

  She had to sell everything [image]

• @munster_gene Gene Munster on x

  I understand why shares of $AAPL have pulled back 2% since the announcement. Vision Pro is something that investors will need to try before they believe. There are so many questions I have, that may take months to answer as content and applications build.

• @mikeisaac @mikeisaac on x

  should i buy a used car or an apple vision pro

• @bzamayo Benjamin Mayo on x

  So presenter phrasing said “starting at” $3499. The band has an ‘M’ inscribed in the fabric, suggesting multiple sizes, and at one point in the keynote you can see a variant with an over-the-header strap too. Add in prescription lenses and who knows how much you'll be spending. […

• @parismarx Paris Marx on x

  Here's someone who worked on Apple's Vision Pro explaining how it's collecting a ton of data so Apple can try to predict your mood and actions. https://twitter.com/... [image]

• @dsccross Ross Young on x

  Super impressive product launch for the Vision Pro. Not surprised by the price as the display costs amount to more than 10% of the price...

• @casey Casey Neistat on x

  it makes sense. make it perfect, get the hardware right, let the enthusiasts cough up $3500 to be early adopters. as costs come down volume goes up all while software gets refined and ready for a truly mass market.

• @ashleyesqueda @ashleyesqueda on x

  Sorry to upset everyone with an incredibly logical POV, but this is a $3500 device for developers to buy and make shit with, so there is a fully functional Vision App Store when they launch the wireless, mass market Vision Air in ~5 years. It's not for us. #AppleVisionPro #WWDC

• @neilcybart Neil Cybart on x

  I spent some time using Apple Vision Pro. Apple has something big here, and they know it. This is the future of computing. My experience was trippy, freaky. Hard to describe but almost like a dream. Spatial photos/video gave me goosebumps. Will revolutionize memories.

• @alex_valaitis Alex Valaitis on x

  Apple just killed Meta's AR/VR dreams. Their initial offering already feels miles beyond anything I've seen from Oculus. 🤯 [video]

• @gartenberg Michael Gartenberg on x

  Apple just made folding phones seem like a bargain.

• @ballmatthew Matthew Ball on x

  Yeah, I mean, much of this (especially the office demos with multiple displays) looks remarkably like a Meta show video, but with Apple's taste, a device with 6x the cost, a further multiple of cost performance, and diff focuses on purely virtual versus mixed experiences

• @gartenberg Michael Gartenberg on x

  “Apple Vision Pro first look: the mixed reality future is (almost) here.” Nope it's about $3,400 in the future. They might as well have made it do Star Wars Holograms and charge $5k https://www.theverge.com/...

• @panzer @panzer on x

  Ok I used it. It's good. Real good. More soon. [image]

• @ahess247 @ahess247 on x

  The first Macintosh was $2,495. Adjusted for inflation from 1984 that equates to $7,300 today.

• @karlbode Karl Bode on x

  the VR market is already inherently narrow due to high cost and a high rate of motion sickness, so it's an ingenious move to narrow the market further by making it inaccessible to people with complex eye prescriptions, like say an astigmatism visionary! https://twitter.com/...

• @jason @jason on x

  Apple will win AR, thanks to their App Store — obviously @meta will lose $75b funding the roadmap & RD — eventually giving up on Oculus/spinning it out [video]

• @rachelmetz Rachel Metz on x

  it's *so hard* to get people to wear technology, particularly on their faces, if it doesn't confer an immediate benefit (ie glasses). companies have tried & failed for years to popularize headsets. it'll be fascinating to see how this plays out for apple. https://www.bloomberg.co…

• @ronamadeo Ron Amadeo on x

  For all-day usage, remove weedwacker, attach Apple headset [image]

• @semil @semil on x

  History of big tech trying to put stuff on our faces to wear as a normal social device - Google Glass, AirPods (sorta), Snap Spectacles, North (RIP, acq by Google). Now Apple Vision Pro - if you fly/commute often, any price point to a degree is worth it. https://twitter.com/...

• @jyarow Jay Yarow on x

  Why do companies try to front run Apple announcements? Wouldn't Meta be better off talking about its new VR headset in a week? https://www.cnbc.com/...

• @gartenberg Michael Gartenberg on x

  Bear in mind there's a worldwide market for 500,000 of anything. That market is eagerly tweeting how they're going to start standing in line tomorrow.

• @heaney555 David Heaney on x

  7x the price of Quest 3 and shipping 3-6 months later? The reports of Meta's death have been greatly exaggerated.

• @daveleebbg Dave Lee on x

  Ah - here's why the stock dropped. Menswear guy isn't a fan https://twitter.com/...

• @jordannovet Jordan Novet on x

  deleting the email like [image]

• @andrewmartonik Andrew Martonik on x

  The difference between the iPhone and the Vision Pro headset is that nobody was mocked mercilessly for being the first person to walk down the sidewalk using an iPhone

• @rihardjarc Rihard Jarc on x

  Zuck must be so happy right now. - $AAPL just “confirmed” the future hardware platform is AR/VR. - The $AAPL headset doesn't have any supernatural capability over Quest. It is actually plugged into a battery with a cord. - To top it, it's priced at $3499. DAMN.

• @0xgaut Gaut on x

  POV: the year is 2035 and HR is about to fire you https://twitter.com/... [image]

• @jlax Jon Lax on x

  After 5 years of listening to PMs panic about Apple entering the market we now confirm they are bound by the same laws of physics and use case challenges.

• @cdixon @cdixon on x

  Excited for Vision Pro. With Meta and now Apple investment, VR will follow the same pattern as past computing platforms, quickly becoming cheaper, faster, lighter, etc. (Reminder that at launch the original Apple 2 cost $1300 — that's $6K in today's dollars). https://twitter.com/…

• @iansherr Ian Sherr on x

  And not inside a case like in 2007! https://twitter.com/...

• @tomwarren Tom Warren on x

  this is what matters. Apple's Vision Pro is clearly a dev device at $3,500, but the key part is the software platform and what gets built around it. Yes the battery pack, cable, and pricing is disappointing right now, but the UX and software platform is more important https://twi…

• @benbajarin Ben Bajarin on x

  So I got to try Apple Vision Pro. Working on recording a video with @caro_milanesi on our experience so stay tuned. Hard to put into words as it was so good but also have to see to believe the experience. Pass through was so good and display quality 🤯.

• @pkafka Peter Kafka on x

  Mom? Mom? Mom! Mom are you spatially computing again? [image]

• @jack @jack on x

  https://tv.apple.com/...

• @richontech Rich DeMuro on x

  First in person look at Apple Vision Pro #WWDC23 [video]

• @bernstein Joe Bernstein on x

  This is just a great way to parent, that won't affect your children negatively at all [image]

• @yoheinakajima Yohei on x

  I remember seeing “pass-through eyes” in a Meta headset prototype two years ago. Apple figured out how to make this look and work nice w their mixed reality blending + clean hardware chops. image source: https://www.theverge.com/... [image]

• @benthompson Ben Thompson on x

  It's far better than I expected, and I had high expectations.

• @jinkiagain @jinkiagain on x

  lets all kill ourselves https://twitter.com/...

• @hmltn Ian Hamilton on x

  “I think I'll stick with the Oculus for now,” says my Uber driver upon telling him the cost of Apple Vision Pro. “Yeah, you can quote me on that.”

• @0xgaut Gaut on x

  interviewer “are you reading from a script?” me: “no why” [image]

• @suellentrop Chris Suellentrop on x

  Someone is going to make the Wii Sports of AR headsets, something that feels like it extends your computer into three dimensions around you. They will sell 100 million of them. It won't cost $3,500. I am more convinced of this than I am fearful of a chatbot enslaving humanity.

• @benedictevans Benedict Evans on x

  The iPhone was a piece of glass that could be anything. Apple is positioning the Vision as a piece of glass you look through. Technically it's a panel you look at (unlike AR glasses), but they're trying to imagine it as transparent.

• @ballmatthew Matthew Ball on x

  In Canada, the sales tax on the Vision Pro is the price of a Quest 3

• @benbajarin Ben Bajarin on x

  I should also clarify I've been the biggest skeptic of this category for Apple. I knew how hard this technology was and that it is still years away from being mass-market. That said, Vision Pro was a much more mature experience than I expected. But still needs time to be a... htt…

• @neilcybart Neil Cybart on x

  Apple Vision Pro has built-in speakers. The AirPods wearing was more to block out the airplane cabin noise. Without AirPods, the actual headset had sound that I thought was comparable to AirPods Pro. https://twitter.com/...

• @onlycfo @onlycfo on x

  Finally. All of your screens on your face all the time. No excuses. Now I can really track the eye movements and what my employees are actually doing! Efficiency here we come! [image]

• @antoniogm @antoniogm on x

  Because the principal blocker to VR technology is the same as with the Segway: you look like an absolute dork while using the product. Prediction: Until the goggles resemble designer glasses, there will be no mainstream consumer adoption. https://twitter.com/...

• @maxwinebach Max Weinbach on x

  The “I can't afford it therefore it's bad” crowd is really coming out on Twitter today I can't afford a Lucid Air, still a crazy cool car. Not everyone will have access to everything, doesn't make anything less exciting.

• @pt Parker on x

  I'm curious what other entertainment devices in the past entered the market at an equivalent price point and what the adoption curve looks like. I'm skeptical this is a professional device for most white collar workers, but it's fun that it's unique enough that's TBD. https://twi…

• @scobleizer Robert Scoble on x

  Hats off to those who went to all those meetings, fought for resources, built teams, and got this to market. Here's Sterling's report about working on the headset. https://twitter.com/...

• @joannastern Joanna Stern on x

  Battery fanny pack included. [image]

• @mikeisaac @mikeisaac on x

  the real problem (if you believe tech and price are solvable issues) is consumer demand/having a “killer app” and so far i haven't seen one i think Meta's “Killer App” solution is basically gaming, built on the thesis that succesful computing platforms start with games

• @basti564 @basti564 on x

  Apple going no controllers is so beyond stupid. There's no way this is a good idea

• @davezatz Dave Zatz on x

  For just $3500! https://twitter.com/...

• @jangles Neville Hobson on x

  #Apple's getting all the mainstream media and Twitter attention this morning https://twitter.com/...

• @jmj Jeff Morris Jr on x

  Vision Pro use cases that Apple has pitched: Enterprise Gaming Entertainment Video/Photography Social The GTM is literally everything & it doesn't feel crazy.

• @anandmahindra Anand Mahindra on x

  Does this signal the death of large screen TV displays? Wonder what the boardrooms at Samsung & Sony plotting in response... And what about community-watching of movies & sports matches? Will that now be replaced by a roomful of zombies wearing headsets? https://twitter.com/...

• @kevinwlordbarry @kevinwlordbarry on x

  @Jason @Meta This is going to help Zuck more than it hurts. Apple will make the VR category much bigger. People will be able to try VR at any Apple store, etc. Meta will be able to capture a decent chunk of that big pie with their lower prices and tons of VR research.

• @caro_milanesi Carolina Milanesi on x

  Here it in in the flesh #AppleVisionPro [image]

• @_jenniferopal Jennifer Opal on x

  The reaction to the price of the Apple Vision Pro though! 😂😭 [video]

• @film_girl @film_girl on x

  First, I need to know what the screen resolution and quality is like. I gotta see it in person, even before I drop down money for a dev device. This only works is the resolution is super crisp. I also need to know battery. Using it tethered is fine, but I need to know battery

• @benbajarin Ben Bajarin on x

  Some video is the display showing a person you are in a full VR experience. [video]

• @seyitaylor @seyitaylor on x

  tbh Tim Cook's determination to crush Zuck in every way possible is admirable. https://twitter.com/...

• @broderick Ryan Broderick on x

  This is a ridiculous price and prohibitively expensive, but all Apple really needs Vision Pro to do to completely trounce Meta's smoldering metaverse aspirations is build a headset that is sort of comfortable, syncs with your existing apps, and doesn't make you want to throw up. …

• @inafried Ina Fried on x

  Up close with Apple's Vision Pro: Well we got to see, but not touch or use the $3,499 headset due out early next year. [video]

• @fmanjoo Farhad Manjoo on x

  On one hand: $3500 released next year without a whole lot that competitors can't do for a fraction of the price. OTOH: apple can get developers to create stuff people actually want to do on it. But: nobody's gonna put a computer on their face. OTOH: people are surprising

• @charlizealcaraz Charlize Alcaraz on x

  who is spending three months worth of rent to look like an indoor daft punk https://twitter.com/...

• @mikeisaac @mikeisaac on x

  i will be nicer re: apple the bull case is that they ship a high end product first to plant a “apple does it best” flag and then go downstream as tech evolves over time all of the VR/AR companies are bound by physics and cost and the end goal of “thin vr glasses” is years off

• @hi_frye Frye on x

  new reaction image just dropped [image]

• @ow @ow on x

  i just know i'm gonna hate buy this thing so hard [image]

• @obrien Chris O'Brien on x

  Classic Apple: Pompous Brit speaking in seductive near-whisper over fetishized images of computing device that no one needs. #supple https://twitter.com/...

• @gartenberg Michael Gartenberg on x

  $3,499... No, not going mass market anytime soon. $1,500 would be too high. iPhone was expensive but an affordable luxury. This is insane. Apple usually doesn't aim to sell in the tens of thousands.

• @neilcybart Neil Cybart on x

  Here it is. Apple Vision Pro. [video]

• @iansherr Ian Sherr on x

  I lied, two thoughts. Second thought: Apple's website nav bar gives away the answer to pricing. Can you see it? [image]

• @papapishu @papapishu on x

  AHHHHHHHH HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH (Breathes) AHHHHHHH [image]

• @erickschonfeld Erick Schonfeld on x

  Notice the bevel on the new Apple VisionPro AR goggles is borrowed from the Apple Watch. [image]

• @jamesrbuk James Ball on x

  I know how much sector people want “iPhone but for VR” but this feels far far more like “what if VR but $3499”. It hasn't solved any of the uptake issues, so far as I can see - it's just delivering the same fatally flawed experience with much more proficiency

• @miarsato @miarsato on x

  paying $3499 to rewatch my wife and children leave me #WWDC23 [image]

• @flyosity Mike Rundle on x

  Meanwhile at Meta [Mark Zuckerberg's Eiffel Tower photo]

• @mikeisaac @mikeisaac on x

  i am sorry but strapping a 3500 pair of VR goggles to your face in public is like taping a “Please Rob Me” sign to your chest

• @bullandbaird Michael Antonelli on x

  Did you know there's an entire industry of gaming computers that sell for thousands of dollars each? Is it niche? Maybe, but it exists and its profitable.

• @shahedc Shahed Chowdhuri on x

  @WinObs It connects to this setup: [image]

• @daveleebbg Dave Lee on x

  Street doesn't love it - big gains enjoyed on Monday have been wiped out. What's the issue? Price tag? Release date?

• @pt Parker on x

  This thing looks cool, but all I think I really want it for is to watch movies on planes and it's massively over-engineered/priced for that. I wonder if this will end up driving demand for Quests as people get interested & decide the 10x cheaper thing will do. https://twitter.com…

• @kyleorl Kyle Orland on x

  The only things that have potentialy to “work” at this point in AR/VR are the ultra-high-end (incredibly expensive but convincing experience) and the ultra-low-end (cheap, “good enough") Apple definitely picked one of those lanes...

• @dystopiabreaker @dystopiabreaker on x

  apple's laptops run about the same price. this thing has two laptop class chips in it and 4k per eye micro oled displays. 3500$ is pretty reasonable https://twitter.com/...

• @ballmatthew Matthew Ball on x

  Apple entering XR is as much of a tell that the category has begun as the $4k bill (including tax) for it's MVP release tells you the category remains a ways out, too

• @tylerglaiel Tyler Glaiel on x

  google glass, circa 2013: failed miserably because people looked dumb wearing it companies in 2023: people will wear this [image]

• @markgurman Mark Gurman on x

  Here's the battery pack [image]

• @gartenberg Michael Gartenberg on x

  This will be the new Patagonia Vest for Silicon Valley VCS

• @tomcoates Tom Coates on x

  Apple stock price initially reaction not great - but not awful either. Lots of expectations beforehand I suspect and now people resetting their view probably to suggest it's a long term bet rather than a short term money spinner

• @tomcoates Tom Coates on x

  Oh there's someone using a keyboard. So that's interesting. Yeah I want one.

• @mcwm Mike Murphy on x

  the Vision Pro seems like a lonely device

• @jonwu_ @jonwu_ on x

  People are vastly underestimating the implications of Apple's new headset. Vision Pro integrates all of Apple's abilities in chip design, AI, and hardware. Tesla should be terrified. Here's Apple's vision for disrupting the nearly $3 trillion global automotive market: [image]

• @smtuffy Sean Tuffy on x

  Get fucked [image]

• @nickstatt Nick Statt on x

  Vision Pro at $3,500 is not gonna take off, but a $999 version in 2025 that packs in most of the same features and (hopefully) a lot of the same design quality + new features/advancements is an attractive proposition. But the next 2 years of third-party dev work will be crucial.

• @benbajarin Ben Bajarin on x

  Even at $3499 I could see Apple sell a good chunk. Just not sure they can make any significant quantity. So expect it be hard to get.

• @tomwarren Tom Warren on x

  time to get a new mortgage 🥴 [image]

• @autismcapital @autismcapital on x

  20 min into this Apple VR announcement and there hasn't been one useful feature for “Vision Pro”. No live google maps integration for an AR green line showing you to your destination, no app for displaying nametags over people's heads, no beacon app for locating friends in crowds

• @scobleizer Robert Scoble on x

  It is everything I hoped for. Talk to you in a few minutes on Twitter Spaces.

• @jon_prosser Jon Prosser on x

  they think people are just going to walk around in this, living in this dystopian future 😂😂😂☠️☠️☠️ apple noooooooooooooo

• @danieleran Daniel Eran Dilger on x

  Holy shit Apple's Vision Pro is like the science fiction future delivered. And the OS, dev frameworks and apps are already there. Optic ID and 3D capture and VR rendering just wraps it all together with incredible silicon and optical hardware. 🤩

• @nathievr @nathievr on x

  Wow! Disney Plus on Apple Vision Pro looks truly magical. [video]

• @jetscott @jetscott on x

  3499 price. Early next year (!) on https://apple.com/ and retail stores. So, 2024

• @heatherkelly Heather Kelly on x

  Does anyone here want to look at Excel or Word on an AR headset instead of a computer? I'd love to know all about it! heather.kelly@washpost.com

• @iansherr Ian Sherr on x

  Hopefully the product is better than the movie :shudder: https://twitter.com/...

• @mgsiegler M.G. Siegler on x

  Given the Microsoft partnership for Office apps — how great would it have been to bring out Steve Ballmer (still second largest MSFT shareholder?) to do: “Developers, developers, developers, developers.” On stage wearing Vision Pro clapping hands. This idea is free. #wwdc23

• @sdamico Sam D'Amico on x

  going to wear a vision pro into molotov's

• @johnpaczkowski John Paczkowski on x

  Apple Unveils Vision Pro AR/VR Headset, Its First Major New Product In Nearly A Decade https://www.forbes.com/...

• @stshank Stephen Shankland on x

  So. Many. Thoughts. Lightroom editing just by your eyes? Sounds slow but maybe cool. Dictating email sounds better if you're in a private place. 24/ #WWDC23 [image]

• @tim_stevens Tim Stevens on x

  Market is... not into the Apple Vision Pro! https://t.co/...

• @deeketweak Derek Strickland on x

  Apple is working with Unity to get apps and games running on Apple Vision Pro, and can run simultaneously, side-by-side, with other apps. [image]

• @hankgreen Hank Green on x

  Lordy, this vision pro presentation is making Meta look like dogshit.

• @briannawu Brianna Wu on x

  The biggest difference in the iPhone launch and the #visionpro launch is the public is a trillion times more cynical about technology and its ability to improve our lives compared to 2007.

• @mkbhd Marques Brownlee on x

  Apple Vision Pro kinda combines the watch the the iPhone and the Mac 3D single piece of glass at the front Cameras and sensors facing outwards Button to capture photos and videos, and Digital Crown Aluminum frame Modular with different shapes and sizes to fit faces Flexible... ht…

• @heatherkelly Heather Kelly on x

  This line is haunted: “video conferencing apps can leverage your digital persona”

• @tomwarren Tom Warren on x

  Microsoft Excel, Word, and Teams in Apple Vision Pro [image]

• @neilcybart Neil Cybart on x

  The entire TV set market right now. [Image: Michael Scott yelling “Everybody stay calm!"]

• @levynews Ari Levy on x

  mood in menlo: [image]

• @gartenberg Michael Gartenberg on x

  I am looking at two 32" monitors and it's a field of vision problem.

• @iansherr Ian Sherr on x

  Proof that you can't beat science, no matter how much we all want to: https://www.cnet.com/... https://twitter.com/...

• @reedalbergotti Reed Albergotti on x

  The big leaps are probably in the display that uses Micro LEDs. Very important when your face is an inch from the screen.

• @10x_er @10x_er on x

  can't wait to confidently blurt our “no updates from me” while looking like this [image]

• @rabovitz Rony Abovitz on x

  I'm watching every single idea and patent we filed at Magic Leap

• @mikeisaac @mikeisaac on x

  honestly these marketing pitches are basically industrial design porn that i feel like kinda works on people? (maybe im wrong and its just me...) meta used to do consumer-focused events and stopped a while ago but wonder if they should do hardware events..... [image]

• @superwuster Tim Wu on x

  I'm trying to think what the best historic parallel to the course of VR / AR development. Best case: the personal computer over the 70s (fits and starts but getting there). Worst case: the jetpack over the 60s - 80s (it kinda works but no one really wants one).

• @anthony @anthony on x

  No matter how great the experience is, and how immersive, the problem always comes back to how long are you going to want to wear that thing on your face. Is it going to make you sick or give you a headache? Is it even healthy to have a piece of hardware that close to your head?

• @hblodget Henry Blodget on x

  Love Apple, but sticking with my view that normal people won't want to wear ski goggles inside all day. https://www.businessinsider.com/ ...

• @cloud_opinion @cloud_opinion on x

  Standing in line for Apple Glasses.

• @gartenberg Michael Gartenberg on x

  Wait? I have to plug this thing in? Two hour battery with a wire? Sorry but this is far from elegant. Can't wait to see the fight over plugs at Starbucks.

• @kifleswing Kif on x

  Apple says its headset doesn't require “clumsy hardware controllers” Anyone look at Mark Zuckerberg when he heard that?

• @gartenberg Michael Gartenberg on x

  No mention of weight. One downside of all these things is my head doesn't want to wear one for more than two hours. Wait two hours?

• @mgsiegler M.G. Siegler on x

  Yep, don't think all the reports were to sandbag on the cost here... This tech is nuts. #wwdc23

• @johnolilly John Lilly on x

  Fwiw my take: (1) this is an amazing device and (2) Apple has absolutely no idea what it's for. I mean: giant desktops & movies??

• @panzer @panzer on x

  Micro LED display - 23M pixels across two panels. That's more than a 4K TV per eye. They say text is crisp from any angle, [image]

• @snazzylabs @snazzylabs on x

  That aluminum battery looks very affordable. Glad they didn't just have a USB-C cable that could go to an Anker pack. That'd be stupid.

• @mikeelgan Mike Elgan on x

  Their new Jony Ive sounds a lot like their old Jony Ive.

• @alexia Alexia Bonatsos on x

  We're all about to look like we're scuba diving through real life. 🤿 [image]

• @katie_roof Katie Roof on x

  If I'm wearing goggles like that there better be a mountain nearby https://twitter.com/...

• @nickstatt Nick Statt on x

  I will say the Vision Pro strap looks way comfier than anything from Meta or Sony. But damn this thing just oozes “extremely expensive” in this product video.

• @mattbinder Matt Binder on x

  most of the Vision Pro “experiences” being shown at this Apple event are basically... what if you wore the glasses and watched a show on a fake screen that's exactly the same dimensions as your tv

• @panzer @panzer on x

  “We studied thousands of heads”

• @tomaxwell Thomas Maxwell on x

  Man, Meta's Reality Labs team must not be feeling too great today

• @gartenberg Michael Gartenberg on x

  Not a word on battery life.

• @xpangler Todd Spangler on x

  Disney+ will be available on Vision Pro on “day one,” according to Bob Iger https://variety.com/... via @variety

• @benedictevans Benedict Evans on x

  Funnily enough Apple hasn't pitched VR fitness, which is the one of the only non-game VR things that seems to be working elsewhere

• @pkafka Peter Kafka on x

  Sorry but I've heard Jonny Ive say “aluminum” and you are no Jonny Ive.

• @stephennellis Stephen Nellis on x

  I'm not much into Kreminology for Apple, but it does seem that putting Howarth and Dye out front on Vision Pro seems aimed at quelling the chatter on the design stuff. Howarth is doing a full-on Ive-y walkthrough of the construction.

• @modestproposal1 @modestproposal1 on x

  [image]

• @gartenberg Michael Gartenberg on x

  No way they were going to try to do this live. Would have been cool for Tim to call Starbucks and order 4,00 lattes in 3D

• @tomcoates Tom Coates on x

  I think what we're seeing is that Apple have 100% found an intermediate point between what we think will come and what we thought was possible that looks genuinely interesting and potentially very popular. But the transformative thing will be what this becomes in ten years.

• @benedictevans Benedict Evans on x

  I feel kind of sorry for Meta.

• @laurengoode Lauren Goode on x

  Bob Iger is here to vouch for Apple Vision Pro as a platform; we're now watching a pre-taped demo of Disney+ in VR.

• @mikeelgan Mike Elgan on x

  Mark Zuckerberg is having a bad day.

• @munster_gene Gene Munster on x

  They look like ski goggles, that allows your eyes to be on the real world. That will make it easier to wear for longer which has been a long time knock against wearables.

• @richontech Rich DeMuro on x

  This is it, folks. This will change everything. You use your eyes and hand gestures and voice to control everything. #WWDC23 https://twitter.com/... [video]

• @stevesi Steven Sinofsky on x

  Dictating Typing Typing on glass Typing on air Dictating

• @stevesi Steven Sinofsky on x

  What do others see when I'm FaceTiming with a headset?

• @packym Packy McCormick on x

  Steve wouldn't have named it Vision Pro though...

• @jessicalessin Jessica Lessin on x

  Interesting to see the evolution of Apple's new mixed-reality device from our reporting 2.5 years ago today. Not much has changed. [image]

• @maxwinebach Max Weinbach on x

  Being able to see people's eyes while people are nearby is cool, but a little creepy ngl

• @packym Packy McCormick on x

  GIVE ME THE FACE BUBBLE [image]

• @om @om on x

  Man, there is so much need to create “ar” content. I mean they need to get this done now. Generational AI + AR and Glasses you can create a new kind of “entertainment” experience. Dang

• @mikeisaac @mikeisaac on x

  i am absolutely gonna be wearing these to da club [image]

• @panzer @panzer on x

  Me using my apps [image]

• @samfbiddle Sam Biddle on x

  Looking forward to getting laid off by this person someday [image]

• @markgurman Mark Gurman on x

  Funny joke @gruber 😜 [image]

• @joshuatopolsky Joshua Topolsky on x

  this is the most dystopian device apple has ever announced

• @mrmedina Alex Medina on x

  we are not serious people [image]

• @lordravenscraft Eric Ravenscraft on x

  just...so...SO many of the use cases Apple is showing off here involve a single person watching a lot of flat things in 3D space and the primary pitch is “what if the screen was huge and always in front of your face and also pressing on your sinuses” [image]

• @danieleran Daniel Eran Dilger on x

  Disney is stoked to have a platform it can sell 3D movies on. 3D TV (and 3D Android phones) were a huge dud.

• @levie Aaron Levie on x

  Apple is going to have a hit with Vision Pro. All movies, gaming, workplace collaboration, industrial use cases, extension of a Mac, and basically every Apple ecosystem developer instantly working on the platform overnight.

• @patrickmcgee_ Patrick McGee on x

  Flexing the power of its ecosystem, Apple showed how the headset will work “seamlessly” with other products. If a wearer of the headset looks at their MacBook, the screen's contents will automatically enlarge into into a separate display in their field of vision.

• @jordannovet Jordan Novet on x

  [image]

• @richontech Rich DeMuro on x

  Apple just told the audience we've been watching the entire keynote in VR and the entire world is a simulation! #WWDC23 Just kidding. But the future is truly forever changed. [image]

• @film_girl @film_girl on x

  This is the video camera from Minority Report! #WWDC23

• @bnj Ben South on x

  Vision Pro is basically the standard VR experience with Apple polish—not revolutionary

• @agarwal Sachin Agarwal on x

  This is the most mind blowing product I've ever seen. Apple just changed everything, again.

• @mgsiegler M.G. Siegler on x

  💯🥽 #WWDC23 https://twitter.com/... [image]

• @stevesi Steven Sinofsky on x

  Wall St: Vision Pro to disrupt external monitor sales.

• @fredericl Frederic Lardinois on x

  How long until somebody uses this on a plane?

• @gartenberg Michael Gartenberg on x

  Home Theater for NYC apartments.

• @mgsiegler M.G. Siegler on x

  Big next question will be how long this takes to get into an “out and about” device. That means shrinking a lot of components, with leaps in battery life. It will happen, but it might take 10 years? Still, this looks like an awesome first step. #wwdc23

• @gartenberg Michael Gartenberg on x

  Quick get a shot of that cool thing the baby is doing. Just a second. I'll have this headset on in a minute.

• @jetscott @jetscott on x

  3D movies in headset. Avatar. I literally wrote about this

• @stshank Stephen Shankland on x

  Apple is billing Vision Pro, with a 4K display (one per eye, I hope?), as “immersive.” Fulfilling that promise will depend on how wide a field of view they come with. 21/ #WWDC23 [image]

• @tomcoates Tom Coates on x

  * they're not showing you what you look like to other people in video conferencing or how they see your face and I think that's pretty interesting - maybe worthy of comment * still this is much more interesting than I expected it to be and an interesting intermediate point

• @mkbhd Marques Brownlee on x

  Just spent 30 minutes in the Apple Vision Pro headset. Y'all. I am. VERY impressed with a few specific things. Definitely stay tuned

• @levie Aaron Levie on x

  Just got to try Apple Vision. Definitely wild. Hand and eye tracking is basically perfect, instantly understandable UX, the graphics are incredible, and the setup was seconds. For a first edition product this is a very good starting place.

• @carlquintanilla Carl Quintanilla on x

  “.. the closest thing I've seen to magic.” @MKBHD $AAPL #VisionPro https://www.youtube.com/...

• @jimpethokoukis James Pethokoukis on x

  “At the end of the demo, I took off the headset and felt two things: 1) Wow. Very cool. 2) Did I just do drugs?” https://www.wsj.com/... via @WSJ

• @turnernovak Turner Novak on x

  Tim Apple after convincing 82% of Americans to spend five paychecks on a pair of ski goggles [video]

• @lmsacasas @lmsacasas on x

  You know what I think about a lot? That time that Hayao Miyazaki was shown an AI demonstration and replied simply with “I strongly feel that this is an insult to life itself.” https://twitter.com/...

• @sokane1 Sean O'Kane on x

  “There are just more questions than answers here, and some of those questions get at the very nature of what it means for our lives to be literally mediated by screens.” https://www.theverge.com/...

• @ow Owen Williams on x

  ...I'm skeptical of the premise in general. Apple's demo was “killer” use cases like...browsing the web? Calling people? Watching movies? And always alone. Definitely feels like Apple Watch launch where they went wide and found a use case as they iterated—fitness, not fashion. [v…

• @ow Owen Williams on x

  Having thought about the Apple Vision Pro announcement for a while I'm both excited and...not. It's a marriage of a bunch of amazing technologies in only a way Apple could to make happen, and looks like an amazing experience that nails great UX for a mixed reality world. But... […

• @panzer @panzer on x

  Ok, I used the Apple Vision Pro for about 30 minutes. It's good. It's expensive. It's VERY design, and MUCH engineering. I'm intrigued as hell. https://techcrunch.com/...

• @levie Aaron Levie on x

  Just got to try Apple Vision. Definitely wild. Hand and eye tracking is basically perfect, instantly understandable UX, the graphics are incredible, and the setup was seconds. For a first edition product this is a very good starting place.

• @youshouldaffirm @youshouldaffirm on x

  You're a rock star #WWDC23 [video]

• @joannastern Joanna Stern on x

  I got to try out Apple's Vision Pro this afternoon. It is by far the best headset out there. But it's still a headset. https://www.wsj.com/...

• @wallernikki Nikki Waller on x

  “In my ear, a gentle voice..tells me to relax and breathe deep as I see the (digital) ocean waves meet the (real) coffee table. Of course I can't relax, lady. I've got three-and-a-half-thousand bucks strapped to my face.” https://twitter.com/...

• @itsdansheehan Dan Sheehan on x

  This is gonna be a game changer for movie cops with dead wives [video]

• @techcrunch @techcrunch on x

  “Every bit of this thing shows Apple-level ambition. I don't know whether it will be the ‘next computing mode’, but you can see the conviction behind each of the choices made here. No corners cut.” @panzer on Apple Vision Pro. https://techcrunch.com/...

• @katebevan Kate Bevan on x

  Good piece from @JoannaStern on the Apple headset. Thinking more about this, I think Apple has been smart to present it as an AR rather than VR device, and it's obvs been very well executed. I remain v skeptical, but interested to see how it develops. https://www.wsj.com/...

• @techcrunch @techcrunch on x

  At first glance, Apple stuck the landing on aspects of VR/AR others have failed to nail. 👋 Gesture controls 🫥 Image passthrough 📚 Text that's readable 🎥 3D movies that are actually good Read @panzer's firsthand experience with the Vision Pro. https://techcrunch.com/...

• @mkbhd Marques Brownlee on x

  NEW VIDEO - I got to try Apple Vision Pro and ask a ton of questions! Here is everything you need to know (for now) about Apple's new $3500 VR headset: https://www.youtube.com/... [image]

• @ow @ow on x

  There's some really amazing things going on with the Vision Pro—and beautiful hardware— but some large social hurdles to clear as well. It felt very dystopian! I don't really see what would make me truly want/need to get it. I want to use my phone/screens less, not more.

• @robertjbye Robert Bye on x

  My biggest worry with VR is the social impact it's going to have on an individual level. As @reckless put it in his hands on ‘I do know that wearing this thing felt oddly lonely.’ Phone addiction is going to be paltry to the immersiveness of VR. https://www.theverge.com/...

• @buccocapital BuccoCapital Guy on x

  Pretty funny, in hindsight, that we roasted these for being too bulky and tech-forward [image]

• @vanschneider Tobias van Schneider on x

  I gotta admit, this part made me a bit sad. [image]

• @markgurman Mark Gurman on x

  Unless I missed something, it is very curious to me why there are no photos of Tim Cook or other Apple executives actually wearing the Vision Pro. If that is indeed true, that was of course a calculated decision. The question is why?

• @kantrowitz Alex Kantrowitz on x

  Still can't believe Tim Cook did not wear the Vision Pro yesterday. What does it say about a device when a CEO refuses to use it on launch day?

• @business @business on x

  Apple's Vision Pro headset is a peek at an era after the iPhone and Mac, but getting there will take years, @markgurman writes in a special edition of Power On https://www.bloomberg.com/...

• @kantrowitz Alex Kantrowitz on x

  “Right now, Apple is essentially asking users to pay $3,500 each to beta-test this new era before it becomes the reality.” [image]

• @markgurman Mark Gurman on x

  For sure a calculated move. There is no reason other than meme control for Tim Cook to be standing next to the biggest product of his tenure rather than wearing. In fact, it just looks strange to not be wearing it. https://twitter.com/... [image]

• @bengeskin Ben Geskin on x

  Apple Vision Pro + cooperation with Disney is 🔥🔥🔥 #WWDC23

• @vincenzolandino Vincenzo Landino on x

  Disney+ will be available on Apple Vision Pro from day one. It's not lost on me that NBA and F1 were shown in the #WWDC23 presentation. Imagine live sports where anyone with a headset has access to floor seats or any other seat you want. [video]

• @samifathi_ Sami Fathi on x

  Yeah, Apple just killed Meta and Oculus with this Disney partnership.

• @financemose @financemose on x

  The Disney segment was my favorite part of #WWDC2023. This is how I envisioned the Apple vision pro would be like. As a big sports fan I am very intrigued. [video]

• @eltororyan @eltororyan on x

  I think my new dream in life is to wear a pair of Apple Vision Pros on Eejanaika. So I can watch spatial content on Disney+ while FaceTiming my mom while being flipped around like a rag-doll. All for $3499

• @itswillmai @itswillmai on x

  Seeing Disney characters in Apple Vision Pro Ar/Vr Headset is pretty mind-blowing. I can definitely see VeVe Disney NFTs being incorporated into it one day. Probably not right away, but in 2-3 years and that will be game changing, imagine seeing Darth Vader in 3D, hearing the... …

• @cryptonent @cryptonent on x

  The critical distinction between Meta Quest and Apple Vision Pro is Apple isn't trying to push any 3D Metaverse. It's closer to Google Glass than Meta Quest. Built the tech and partnered with Disney for the experiences. Solid move. [image]

• @samifathi_ Sami Fathi on x

  Unity + Apple Disney + Apple Meta is done.

• @gigaboots @gigaboots on x

  The Apple Vision Pro reveal was laughably bad. It's almost all productivity oriented and Disney brought out an E3 2005 Sony Conference-tier video that screams “I DONT KNOW, WHAT IF MICKEY MOUSE WAS REAL?!?” $3500 is absolutely bonkers for such a limp proposition. [image]

• @theprincelail @theprincelail on x

  If I'm being honest, the @Disney partnership with @Apple secured me to spend the 1.9 ETH on the Vision Pro headset. Wen TOONZ⚡️VISION. [image]

• @fungibies @fungibies on x

  The big thing they announced was their Disney partnership. Disney+ will be on Apple and they are making content for Vision. Imagine interactive Marvel movies. This is an early example of how we'll see biggest companies begin to merge. Short clip from the keynote.. 👇 [video]

• @vonfrontin @vonfrontin on x

  This @Disney demo of @Apple Vision Pro makes me wonder if we're even have TVs in our homes anymore in 10 years. Experience looks 100x anything I can put in a basement.

• @armanddoma Armand Domalewski on x

  The Disney vision for Apple AR/VR is far more compelling than Apple's demo was [video]

• @xpangler Todd Spangler on x

  Disney CEO Bob Iger made an appearance during Apple's Vision Pro launch, calling it a “revolutionary” platform, saying it will let the company create “deeply immersive” stories in ways that were previously impossible. https://variety.com/... via @variety

• @can @can on x

  mfw watching #WWDC23 [image]

• @joshpuckett @joshpuckett on x

  Me, accepting GDPR popups next year: [image]

• @howardlindzon @howardlindzon on x

  I will DEFINITELY buy the $AAPL goggles/headset. If only for Airplanes and Trains and Uber Rides to enjoy amazing content and zone out. Forgetting the silliness of the form factor because Apple does a great job marketing and showcasing https://www.youtube.com/...

• @mukund Mukund Mohan on x

  The best uses cases for Vision Pro are in movies, concerts, sports shows, and gaming. I like this. Not for me, but there will be enough people that will buy this. https://www.youtube.com/...

• @hipcityreg @hipcityreg on x

  Zuck at the Oculus team rn [Image: “Code. I wanna see some fucking code!"]

• @helen @helen on x

  me using the new apple headset [video]

• @gameanim Jonathan Cooper on x

  So our team at Apple has been working on Vision Pro for some time now. It's an incredible piece of kit and I hope everyone gets a chance to try it out. https://www.youtube.com/...

• @zollotech Aaron Zollo on x

  Apple Vision Pro Chip Specs #wwdc23 - M2 - New R1 chip for sensors [image]

• @ishanagarwal24 Ishan Agarwal on x

  Need Powered Lenses with Apple Vision Pro? They have you covered with Magnetically attachable Zeiss ones, #WWDC23 #VisionPro [image]

• @madebyuche Uche on x

  In all fairness Apple's Vision Pro has craaaazy tech in it + functionality which is why the price is off the rails. Like, Zeiss lenses and 2 of their top performing chips lol. Plus it's a legit computer. Gives me 1984 Max vibes but we'll see.

• @jowyang Jeremiah Owyang on x

  Vision Pro Hardware #WWDC23 Left: Ok, so it looks like Vision Pro is indeed WIRELESS, and the external battery cord is optional —as needed. Top right: For those that wear glasses, Apple is partnering with Zeiss to create inserted lens, that will correct your vision, so you... htt…

• @benedictevans Benedict Evans on x

  Apple spent 10 years building a privacy brand - and now launches a device with a dozen always-on cameras. [image]

• @lanceulanoff Lance Ulanoff on x

  Apple worked with Zeiss to create custom inserts for glasses wearers. #WWDC23 [image]