Letter: Hightouch, an ad tech startup recently valued at $2.75B, offers to buy LiveRamp's identity business from Publicis for $800M to $1.2B in cash and stock
Hightouch, an ad tech startup recently valued at $2.75 billion, has offered to buy LiveRamp's identity business from ad holding group Publicis …
Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash
Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion in a deal funded by a mix of cash and debt, the French holding company said Sunday.
WPP, Dentsu, and Publicis settle with the FTC over claims they colluded on misinformation policies that denied ad revenue to conservative publishers
WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers on the right.
WPP, Dentsu, and Publicis settle with the FTC over claims they colluded on misinformation policies that denied ad revenue to conservative publishers
WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers on the right.
Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50%
- AI tool cuts ad production costs by 30% to 50%, exec says — Mondelez has invested $40 million in AI tool, exec says
Israel-based BRIA, a Getty-backed AI image generation startup that licenses 1B+ images from 18 stock providers, raised a $24M Series A from Publicis and others
A “responsible” AI image generation startup backed by stock photo provider Getty Images (GETY.N) has raised $24 million in a Series …