Publicis

Letter: Hightouch, an ad tech startup valued at $2.75B in April, offers to buy LiveRamp's identity business from Publicis for $800M to $1.2B in cash and stock

Letter: Hightouch, an ad tech startup recently valued at $2.75B, offers to buy LiveRamp's identity business from Publicis for $800M to $1.2B in cash and stock

Hightouch, an ad tech startup recently valued at $2.75 billion, has offered to buy LiveRamp's identity business from ad holding group Publicis …

Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash

Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash

Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion in a deal funded by a mix of cash and debt, the French holding company said Sunday.

Publicis will acquire Profitero, which provides e-commerce software and analytics to over 4,000 brands, sources say for about $200M

Megan Graham / Wall Street Journal :

Publicis to buy US digital marketing company Epsilon, which collects consumer data like payments, location, and web activity, for a net purchase price of $3.95B

Angelina Rascouet / Bloomberg :