2025-10-25
Reuters
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Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50%
- AI tool cuts ad production costs by 30% to 50%, exec says — Mondelez has invested $40 million in AI tool, exec says
2024-02-12
Financial Times
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How generative AI is transforming the advertising industry; WPP and Publicis plan to spend hundreds of millions of dollars to embed AI in their businesses
At the start of the year, every single one of the roughly 100,000 people working for advertising giant Publicis received a video message …
2017-12-06
Wall Street Journal
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Publicis, Omnicom, and WPP to boost ad spending with Amazon by 40% to 100% in 2018 as they search for an alternate to the Facebook/Google duopoly
Alexandra Bruell / Wall Street Journal :
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