2019-06-30
Wall Street Journal
Data mining and ad targeting company LiveRamp, formerly known as Acxiom, to acquire Data Plus Math, which helps advertisers analyze TV viewer data, for $150M
Patience Haggin / Wall Street Journal : Tweets: @simonjharris Tweets: @simonjharris : Wow @LiveRamp acquires @DataPlusMath for $150m ($120m in cash & $30m stock). That's a 25x revenue multiple. It's ...
2018-07-03
Wall Street Journal
5 related
Data mining firm Acxiom is selling its marketing solutions business to IPG for $2.3B in cash, will focus on its customer data onboarding unit LiveRamp
Unit represents about three-quarters of Acxiom's total revenue in fiscal 2018 — Interpublic Group of Co IPG -1.75% s has agreed …
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