WPP, Dentsu, and Publicis settle with the FTC over claims they colluded on misinformation policies that denied ad revenue to conservative publishers
WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers on the right.
WPP, Dentsu, and Publicis settle with the FTC over claims they colluded on misinformation policies that denied ad revenue to conservative publishers
WPP, Dentsu and Publicis settled claims they colluded on policies to combat misinformation, denying ad revenue to publishers on the right.
How ad agency WPP is embracing AI tools, despite the threat to its creative business; its stock is down 50% in seven years and its AI platform has 50K+ users
Daniel Thomas / Financial Times :
Email: criminals target WPP CEO Mark Read in a deepfake scam by using a voice clone and public YouTube footage to set up a video meeting with his executives
Mark Read says criminals set up Microsoft Teams call with senior executives in unsuccessful attack
Email: criminals target WPP CEO Mark Read in a deepfake scam by using a voice clone and public YouTube footage to set up a video meeting with his executives
Mark Read says criminals set up Microsoft Teams call with senior executives in unsuccessful attack
WPP announces a collaboration with Google, integrating Gemini AI tools with WPP data to create scripts, product images, and more for ad clients like Coca-Cola
The groundbreaking partnership implies Google's robots could begin creating ads for world-leading brands like Coca-Cola. — Chat with SearchBot
How generative AI is transforming the advertising industry; WPP and Publicis plan to spend hundreds of millions of dollars to embed AI in their businesses
At the start of the year, every single one of the roughly 100,000 people working for advertising giant Publicis received a video message …
Sources: media agency GroupM tells clients it no longer considers Twitter “high risk”, a designation given in November, days after Linda Yaccarino's appointment
WPP-owned GroupM removed designation of platform after appointment of Linda Yaccarino
Sources: ahead of its IPO, Reddit has approached WPP and other big ad agencies to secure marketing deals, a delicate tightrope given its outspoken user base
Anarchic social network in discussion with WPP as it seeks to make profit without angering 330mn outspoken users
Microsoft, Adobe, SAP to expand Open Data Initiative, which unifies data across their platforms, by adding partners, starting with WPP, Sprinklr, and 10 others
Frederic Lardinois / TechCrunch :