Publicis agrees to acquire LiveRamp, which allows companies to share and build new data sets and models that can power agentic frameworks, for $2.2B in cash
Adweek Alison Weissbrot
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Discussion
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Divyesh Gurlani
Divyesh Gurlani
on linkedin
The recent announcement of #PublicisGroupe acquiring #LiveRamp in a ~$2.2 billion all-cash deal is not just another M&A headline—it's a strong signal of where the future of advertising is headed. …