2026-04-17
TV Tech
8 related
IAB and PwC: digital ad revenue grew 13.9% YoY to $294.6B in 2025; social media ads grew 32.6% YoY to $117.7B and digital video ads grew 25.4% YoY to $78B
The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year
2025-11-20
The Wrap
4 related
IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY
Kayla Cobb / The Wrap :
2024-04-17
AdExchanger
4 related
IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B
Hana Yoo / AdExchanger :
2023-04-12
Wall Street Journal
IAC and PwC: 2022 US digital ad revenue rose 10.8% YoY to $209.7B, down from 35% growth in 2021; social media ad revenue rose 3.6% YoY, down from ~39% in 2021
winners include @amazon @netflix @hbomax as Retail Media & streamers win; social media ad biz slowing down (except @tiktok_us ) .. must read from @megancgraham https://www.wsj.com/... @mrdcohen : The ...
2022-05-10
Variety
3 related
IAB and PwC report: US podcast ad revenue hit $1.45B in 2021, up 72% YoY, and is expected to grow 47% to $2.13B in 2022 and grow to $4.2B in 2024
Todd Spangler / Variety :
2022-04-12
Wall Street Journal
2 related
IAB: US digital ad spend rose 35% YoY to $189B in 2021, the largest gain since 2006; 10 publishers and platforms took 78.6% of the total, up from 78.1% in 2020
78.6%—of total digital ad revenue...” ~$40b+ remaining is a lot, but that % should trend the other way. Why? https://twitter.com/... Meg Graham / @megancgraham : New IAB report on 2021: Digital ad rev...
2021-05-13
Deadline
3 related
IAB: podcast ad revenue in the US grew 19% in 2020 to hit $842M, up from $708M in 2019 and $479M in 2018, and is set to reach $2B by 2023
Peter White / Deadline :
2019-10-22
Marketing Land
1 related
IAB and PwC: US online ad spending reached $57.9B in H1 2019, up 16.9% year-over-year but lower than the 23.1% growth in the same period last year
Greg Sterling / Marketing Land :
2019-05-08
TechCrunch
IAB and PwC: US digital ad spending was up 22% YoY in 2018, exceeding $100B for the first time, mobile ads grew 40% YoY to $69.9B, video ads grew 37% to $16.3B
Anthony Ha / TechCrunch : See also Mediagazer
2018-11-14
TechCrunch
1 related
IAB data shows digital ad spending in the first half of 2018 reached $49.5B, up 23% YoY, with mobile accounting for 63% of the total, up from 54% last year
Anthony Ha / TechCrunch :
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