IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B Hana Yoo / AdExchanger : AdExchanger 2024-04-17 Hana Yoo IAB, PwC, Hana Yoo Related Coverage IAB/PwC Internet Advertising Revenue Report 2024 IAB Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB Marketing Dive · Sara Karlovitch Digital audio ad revenue reaches new high for 2023 (IAB annual report) RAIN News · Brad Hill Internet advertising up 7.3%, reaching record high in U.S. MarTech · Chris Wood