IAB and PwC: digital ad revenue grew 13.9% YoY to $294.6B in 2025; social media ads grew 32.6% YoY to $117.7B and digital video ads grew 25.4% YoY to $78B
The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year
IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY
Kayla Cobb / The Wrap :
IAB: full-time US digital creator jobs grew from 200,000 in 2020 to 1.5M in 2024; the internet-supported economy accounts for 18% of US GDP, up from 2% in 2008
IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B
Hana Yoo / AdExchanger :
After IAB Europe appealed a 2022 decision, the EU's highest court rules that IAB's online advertising model uses personal data and is therefore subject to GDPR
Cynthia Kroet / Euronews :
After IAB Europe appealed a 2022 decision, the EU's highest court rules that IAB's online advertising model uses personal data and is therefore subject to GDPR
After clarification from Luxembourg, the Belgian Court of Appeal will now rule on the case. — IAB Europe's online advertising …
IAC and PwC: 2022 US digital ad revenue rose 10.8% YoY to $209.7B, down from 35% growth in 2021; social media ad revenue rose 3.6% YoY, down from ~39% in 2021
winners include @amazon @netflix @hbomax as Retail Media & streamers win; social media ad biz slowing down (except @tiktok_us ) .. must read from @megancgraham https://www.wsj.com/... @mrdcohen : The ...
A look at the crowded podcast market, where competition has made almost everything in the business more difficult, and some say no one is taking creative risks
& its same kind of 'pivot to video'/ corporate media fuckery that happens to every good creative medium/thing — is so inspiring i could cry https://twitter.com/... John DeLore / @revjohndelore : Gotta...
A look at the crowded podcast market, where competition has made almost everything in the business more difficult, and some say no one is taking creative risks
It's been ages since the last blockbuster narrative show. What does that mean for the medium as an art form? Tweets: @jonquilynhill , @davechensky , @otherwilljames , @risj_oxford , @tonyamosley , @a...
IAB and PwC report: US podcast ad revenue hit $1.45B in 2021, up 72% YoY, and is expected to grow 47% to $2.13B in 2022 and grow to $4.2B in 2024
Todd Spangler / Variety :