IAB

IAB: full-time US digital creator jobs grew from 200,000 in 2020 to 1.5M in 2024; the internet-supported economy accounts for 18% of US GDP, up from 2% in 2008

IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile

The figures are in, and once again, search marketing is a powerhouse.  According to the IAB, search made up 50% of all digital ad spend last year in the United States.  —  Over on Marketing Land …