GDPR complaint against Google and IAB by privacy advocates claims that ad category lists enable mass broadcasting of intimate personal data
Male impotence, substance abuse, right-wing politics, left-wing politics, sexually transmitted diseases, cancer, mental health.
IAB and other online ad trade groups ask Apple to rethink Safari's “Intelligent Tracking Prevention” cookie rules, expected to roll out this month on desktop
Marty Swant / Adweek :
Google, IAB, and others form The Coalition for Better Ads to set, monitor and regulate online ad standards
Lara O'Reilly / Business Insider :
Google, IAB, and others form The Coalition for Better Ads to set, monitor and regulate online ad standards
Google has helped form a coalition group comprising advertising trade associations, advertisers, publishers, and agency groups that aims to rid the web of bad ads.
IAB launches program to address ad blocking with light, encrypted, ad-choice supported, and non-invasive ads
Shira Orbach / IAB :
IAB is forming Ad Blocking Working Group and plans to distribute code that detects ad blockers
Ad Blocking - Unlike Fraud - Comes At The User's Behest — If ad blocking is war, long-tail publishers will likely be its earliest casualties. — “Ad blocking is a threat to the whole industry …