IAB launches program to address ad blocking with light, encrypted, ad-choice supported, and non-invasive ads Shira Orbach / IAB : IAB 2015-10-16 Shira Orbach IAB, Shira Orbach Related Coverage View article The Register View article Computerworld View article MacNN View article Mashable View article Silicon Republic View article Washington Post View article ITProPortal View article Digiday View article Mediatel View article The Irish Times View article MediaPost View article Consumerist