Apple unveils a touchscreen MacBook Pro with a 14" or 16" PROLED XDR display, a light-up Apple logo, M5 Pro and M5 Max, for $2,899+ and $3,399+

The world's best pro laptop now features an industry-leading tandem OLED display, an intuitive Touch experience, blazing-fast M5 Pro …

Apple 2026-10-28

Context & Ripple Effects

Apple’s 2024 MacBook Pro refresh began at $1,999, while Apple’s 2026 display strategy had already pushed premium screen technology into the $3,299 Studio Display XDR. The company also introduced a separate $1,999 14-inch M6 MacBook Pro on the same day, creating a clearer divide between the mainstream Pro model and the touch-equipped M5 Pro/Max tier.

Reports ahead of the announcement had flagged a $2,899 starting price for the touch model, and Apple’s launch confirms that the new display and input design carry a substantial premium over the entry Pro configuration.

First-order effects

Professional MacBook buyers gain a touch-enabled M5 Pro/Max option at $2,899 for 14 inches and $3,399 for 16 inches, making the new interface and PROLED XDR display features of the high-end configuration rather than the base MacBook Pro.
Apple must support touch as a first-class Mac interaction model, alongside the redesigned hinge it says is intended to keep the display stable during use.

Second-order effects

Apple’s simultaneous $1,999 M6 model gives buyers a lower-cost route into the MacBook Pro line, concentrating the touch display’s price premium on customers who value the M5 Pro/Max configuration.
The sharper internal price ladder makes display quality and direct manipulation key reasons to trade up, rather than processor generation alone.

Third-order effects

If Apple maintains touch as a Pro-tier feature, MacBook differentiation shifts further toward premium displays and input hardware, with software interface design becoming part of the upgrade cycle.
The split between a conventional entry MacBook Pro and a touch-equipped high-end model points to a more segmented Mac lineup, where capability is packaged by workflow and price tier.

The trend: Apple is turning the MacBook Pro upgrade path into a premium hardware-and-interface proposition, not solely a chip-performance refresh.

Discussion

@johnternus John Ternus on x
We're glowing with excitement over the new MacBook Pro. You've gotta touch it to believe it.
@gregjoz Greg Joswiak on x
Introducing MacBook with PROLED XDR Display! The world's best pro laptop features an industry-leading tandem OLED display, an intuitive Touch experience, game-changing M5 Pro and M5 Max performance and up to 24 hours of battery life, all in a thinner, lighter design!
@ashtom Thomas Dohmke on x
Now waiting for the MacBook Air version of this. Or, just let me run macOS on the iPad Pro... ⏳
@impatrickt Patrick on x
pictures I took of the new touchscreen MacBook Pro with my iPhone.
@supersaf Safwan AhmedMia on x
Hands-on with the MacBook Pro PROLED XDR Display 🔥
@markgurman Mark Gurman on x
Old MacBook Pros stick around at prior prices.
@ilyamiskov Ilya Miskov on x
Can't wait for my new touch screen MacBook Pro to look like this 🤩🤩🤩
@lmstudio @lmstudio on x
LM Studio featured in the new touch MacBook Pro product page! 🤯🥹
@avstorm Andreas Storm on x
The Dynamic Island on MacBook Pro with PROLED XDR Display.
@chancehmiller Chance Miller on x
Playing piano on the touchscreen MacBook Pro
@tim_cook Tim Cook on x
We brought Touch to the Mac! From the all-new iPad mini to the 14-inch MacBook Pro and iMac... and now MacBook Pro with PROLED XDR Display and Touch, creators have new tools to do their best work yet.
@ijustine @ijustine on x
Look at that shining shimmering splendid MacBook Pro!!!
@zollotech Aaron Zollo on x
A fully loaded MacBook Pro with PROLED Display is $14,549
@markgurman Mark Gurman on x
On the 16-inch: It is thinner (.63-inches versus .66), lighter (4 pounds versus 4.7).
@mweinbach Max Weinbach on x
Max Weinbach (@mweinbach) on X
@zollotech Aaron Zollo on x
Apple introduced its first Touchscreen MacBook Pro. - Starts at $2899 - PROLED XDR Display - Touchscreen - M5 Pro or M5 Max - Up to 16TB and 128GB RAM - lighter at 3lbs - Light up logo
@aaronp613 Aaron on x
In a shocking turn of events, Apple has confirmed that the Polishing Cloth is compatible with the new MacBook Pro PROLED XDR Display
@pikacodes Ale on x
Apple unveils new MacBook Pro with an OLED touchscreen running on M5 or M5 Max!
@zollotech Aaron Zollo on x
New Touch Screen MacBook Pro
@aaronp613 Aaron on x
Apple unveils the “MacBook Pro with PROLED XDR Display” starting at $2,899
@brandonbutch Brandon Butch on x
Apple just announced the touchscreen MacBook Pro! - Tandem OLED display - Touchscreen - The glowing Apple logo is back! - M5 Pro & M5 Max chips - Small Dynamic Island - Thinner & lighter - Starts at $2,899 for 14-inch, $3,399 for 16-inch - Available November 6th
@marvinvonhagen Marvin von Hagen on x
the lion doesn't concern himself with cybersecurity and x-risk the lion is at $5T and brings back the glowing apple logo 🍎
@buffys @buffys on x
APPLE JUST ANNOUNCED A TOUCHSCREEN MACBOOK PRO AND THE APPLE LOGO ON THE BACK LIGHTS UP
@aaronp613 Aaron on x
The new touchscreen MacBook Pro looks HOT Who is buying one?
@vadimyuryev Vadim Yuryev on x
WHAT! MacBook Pro with PROLED XDR Display!!
@cartidise Noah Cat on x
wow that Dynamic Island looks kinda hilarious on the MacBook Pro
@classicii_mrmac Mr. Macintosh on x
“There's one other thing about this MacBook Pro that you're really going to like...” ... Glowing Apple logo .... Startup Chime ... I'm dead🥹
@aaronp613 Aaron on x
It looks like @johnternus got a new profile picture on X, showing off the new MacBook Pro
@aaronp613 Aaron on x
New MacBook Pro with touchscreen, OLED, and a tiny dynamic island! Also, the Apple logo on the back glows again!
@stephenrobles Stephen Robles on x
Glowing Apple logo on new touchscreen MacBook Pro is official!
@tommainelli Tom Mainelli on x
New MacBook Pro with touch, tandem OLED, and a glowing Apple icon.
@viticci Federico Viticci on x
All-new MacBook Pro with Tandem OLED, touch, and glowing Apple logo is real
@rsgnl Joe Rossignol on x
Fully prepared for Apple to just come out and say it's the “MacBook Pro with OLED display” in the same way there was a “MacBook Pro with Retina display” above the regular MacBook Pro in 2012. There are just so many possibilities. It's fun to guess! Any minute now.
@mspoonauer Mark Spoonauer on x
Inside the Apple Event! #appleevent get ready for touchscreen MacBook Pro...
r/mac r on reddit
Apple unveils groundbreaking MacBook Pro with PROLED XDR Display
r/technology r on reddit
Apple unveils groundbreaking MacBook Pro with PROLED XDR Display
r/macbookpro r on reddit
Apple unveils groundbreaking MacBook Pro with PROLED XDR Display
r/apple r on reddit
Newsroom: Apple unveils groundbreaking MacBook Pro with PROLED XDR Display
@stevemoser Steve Moser on x
Finally a touch screen MacBook and the glowing Apple logo is back! The only thing I'm unsure of is the Dynamic Island. Feels like there are 3 different areas to look at now: Modals, Notifications, and Live Activities. And why
@samifathi Sami Fathi on x
No one can convince me this is a good experience. Mac shouldn't have touch, and definitely not for things Apple's marketing implies it should be used for, like playing the piano. Steve Jobs is proven right again.
@neilcybart Neil Cybart on x
Apple's first Mac with a full multi-touch display.
@loudmouthjulia Julia Alexander on x
Steve Jobs in 2010, talking up iPad: No one wants to use a touch screen on a MacBook because after a while “your arm wants to fall off.” Apple in 2026: let's see if the way people interact with their devices has changed enough so that's no longer true. Very curious!
@autismcapital @autismcapital on x
NEW: Apple announces the touch screen Macbook Pros going on sale Nov 6th starting at $2,899 for 14 in and $3,339 for 16 in. It has a “PROLED XDR” display with an M5 Pro/Max chip. WHO ASKED FOR THIS? WHO IS THIS FOR? JOBS IS ROLLING IN HIS GRAVE
@anxiousholly Holly on x
we finally got a touch screen mac😭
@snazzylabs Quinn Nelson on x
Less than I think we maybe all thought, but still seems like a good “upgrade.” I bet this the only time we ever see Pro/Max SKUs in both form factors. They'll keep M7 in the old chassis and then move M7 Pro/Max (assuming they skip M6 as rumored) to this as the only option.
@stevenlevy Steven Levy on x
Putting touch on the Mac is a classic 180. I go deep on this w John Ternus and other Apple execs. And get a first look at the MacBook Pro. https://www.wired.com/...
@aaronp613 Aaron on x
Apple added a cool “touch” to the Mac page on their website
@avstorm Andreas Storm on x
Nice little touch on the Mac page.
@twostraws Paul Hudson on x
This is a great statement to make for a new CEO - bringing back a classic!
@9to5mac @9to5mac on x
Ternus unveiling the return of the glowing Apple logo got bigger audience cheers than OLED or touch 😛
@stevenlevy Steven Levy on x
I got an early look at new MacBook Pro—and found out why Apple changed its mind about touch on the Mac. https://www.wired.com/...
@benbajarin Ben Bajarin on x
I quite literally never thought we would see the day. I know others were convinced but I wasn't lol. A touch screen Mac is here. That PROLED is going to be very nice. https://www.apple.com/...
@mds @mds on x
rip hover states
@rsgnl Joe Rossignol on x
Apple capitalizing the word Touch is so Apple.
@joannastern Joanna Stern on x
MacBook Pro with PROLED XDR Display with touch capabilities—it just rolls off the tongue. Clearly, Apple going after real Pros here since most of touch cases involve interacting with 3D models. Starts at $2,899.
@viticci Federico Viticci on x
Hands on with the touch MacBook Pro! Full multi-touch supported, no Apple Pencil though.
@tomwarren Tom Warren on x
a touchscreen MacBook pro, I thought I'd never see the day https://www.theverge.com/...
@gregorymcfadden @gregorymcfadden on x
The OLED display is insane on the new MacBook Pro
@parkerortolani Parker Ortolani on x
omg the new prof pic
@rsgnl Joe Rossignol on x
Well, at least half of this prediction came true. MacBook Studio ❌ The return of the glowing Apple logo ✅
@markgurman Mark Gurman on x
Apple, after two decades of spurning the idea, unveiled an overhauled MacBook Pro that includes a touch screen, giving its flagship laptop a feature that has become a must-have in the personal computer industry. https://www.bloomberg.com/...
@anxiousholly Holly on x
GLOWING APPLE LOGO IS BACK ON MAC
@stalman Tyler Stalman on x
The new MacBook Pro, with tandem oled and M5 Pro or M5 Max
@jewiss Connor Jewiss on x
OLED, touchscreen MacBook Pro confirmed to have glowing Apple logo!
@vadimyuryev Vadim Yuryev on x
So it's still called MacBook Pro with OLED and touchscreen!
@ijustine @ijustine on x
New OLED touch screen MacBook Pro has a little surprise!!! The light up logo is back!!
@josesaezmerino Jose on x
He did it. That crazy son of a bitch did it. [embedded post]
Gustavo Lang Gustavo Lang on linkedin
🔥🔥🔥 Introducing the new MacBook Pro with PROLED XDR Display. The first MacBook Pro with Touch, it features a stunning tandem OLED display. …
@hern Alex Hern on bluesky
No comment on the product but I think this might be the worst branding I've ever seen from Apple www.youtube.com/watch?v=hnZI...
r/macbookpro r on reddit
apple releases touchscreen macbook
r/macbookpro r on reddit
MacBook Pro with PROLED XDR Display is official
r/apple r on reddit
Glowing Apple logo is back on Macbook Pro
r/apple r on reddit
The Inside Story of Why Apple Finally Brought a Touch Display to the Mac
r/apple r on reddit
Apple Brings Dynamic Island to Mac for the First Time
@pikacodes Ale on x
Mobile devs this one's for you: test your apps directly on the MacBook Pro's touchscreen!!!! 👆📲
r/mac r on reddit
Apple unveils groundbreaking MacBook Pro with PROLED XDR Display
@signulll @signulll on x
apple has introduced a new input modality on the mac without demonstrating a compelling new interaction model to pair with it at all or even any meaningful changes to the user interface for touch. that has never ever happened in the history of apple, & that has got to send shiver…
r/LinusTechTips r on reddit
Rejoice! Apple has invented the laptop with touchscreen!
@striver_79 @striver_79 on x
Bro, they literally had it 10 years back, removed it, brought it back, and are now hyping it up like something new. 😭💀 [embedded post]
Omer Climor Omer Climor on linkedin
This is a day I've been waiting for 2.5 years. — That's how long it's been since I was assigned to be the graphics software project manager …

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