Apple unveils the $299 Apple HomeView, a 7" smart display with an A18 chip, tabletop and wall-mounted versions, and “HomeView software”, shipping November 13

With customizable “faces,” this 7-inch smart display is a unique hybrid between an iPhone and an Apple Watch.

Wired 2026-10-13 Julian Chokkattu

Context & Ripple Effects

Apple’s home-display plans had been discussed as early as 2024, when reporting described a wall-mounted controller for appliances, calls, and app navigation. By July 2026, the plan had broadened into a hub alongside a refreshed Apple TV and HomePod mini; the product launch turns that reported smart-home hub into a retail device.

The HomeView is positioned as more than a shared control panel: its personalized interface supports up to six users and Siri AI within a closed Apple ecosystem, according to the day’s HomeView demonstration. Apple is also pairing the display with its Home Collection and collaborations with LG Electronics and Schneider Electric.

First-order effects

Apple gains a $299, screen-based entry point for its Home Collection, while buyers can choose tabletop or wall-mounted placement and receive the device beginning November 13.
LG Electronics and Schneider Electric gain a named integration route into Apple’s home lineup, making their accessories more directly relevant to HomeView buyers.

Second-order effects

The new display gives Apple a focal screen for the accompanying HomePod mini 2 and Apple TV strategy, concentrating entertainment, communication, and home-control interactions around one household interface.
Accessory makers seeking Apple household demand face greater pressure to support the Home Collection, because HomeView’s personalized controls keep the primary experience inside Apple’s software layer.

Third-order effects

If Apple extends HomeView’s household profiles and Siri AI across its accessories, smart-home competition shifts from individual devices toward the quality and breadth of a shared, identity-aware home interface.
The launch points to a smart-home market in which hardware partners supply endpoints while platform owners control discovery, personalization, and the central screen.

The trend: Smart-home platforms are moving from voice-led, single-device control toward personalized display hubs that bind accessories, media, and household identities into one software ecosystem.

Discussion

@rustybrick Barry Schwartz on x
Let me buy it Apple!!! https://www.apple.com/... [image] [embedded post]
@chancehmiller Chance Miller on x
guessing this was supposed to be embargoed till 9am ...
@parkerortolani Parker Ortolani on x
they nailed it
@aaronp613 Aaron on x
The HomeView costs $299 and looks amazing
@stephenrobles Stephen Robles on x
Someone at Wired might have slipped an embargo a little early: https://www.wired.com/... [image]
@mgsiegler M.G. Siegler on x
They could! https://spyglass.org/... [image] [embedded post]
@altryne Alex Volkov on x
Imagine how far this device would have got if Siri was at all a capable personal AI assistant!!
@parkerortolani Parker Ortolani on x
the HomeView launch video could not be more perfect, they absolutely nailed it https://www.youtube.com/...
@josselinco Josselin Colletta on x
theres a new “Intercom” app on Apple HomeView
@johnwilson @johnwilson on x
So much is wrong with Apple's previous and current home strategy. It's obvious they have one foot in and one out. Prices for entry-level stuff (e.g., Apple TV, HomePod mini, etc) are too high, LG can no longer be trusted, no real differentiation, and all of it is coming too late.
@markgurman Mark Gurman on x
I find the $299 price for HomeView solid. Not super aggressive but reasonable all things considered. The $149 for the HomePod mini 2 is in the same category. But I think $299 for the Apple TV is a huge stretch and a cheaper model - a stick? - is now essential.
@stevemoser Steve Moser on x
Why does the HomeView (Wall Mounted) not cost less than the regular HomeView with a speaker base ($299)? Before Apple charged $1000 for a stand and now you don't save any money by going without the speaker base? I imagine some people are going to mount the regular HomveView with …
@adiicodess @adiicodess on x
Apple's latest smart home products are officially here! 👀 1. Apple HomeView: Apple's new smart home hub with a 7-inch display, Siri AI, FaceTime, and smart home controls. 2. HomePod mini 2: Improved performance, upgraded connectivity, and enhanced smart home audio features. 3. Ap…
@avstorm Andreas Storm on x
Loving this Apple HomeView watch face
@mweinbach Max Weinbach on x
HomeView looks great and I sorta want one for each room?
@mkbhd Marques Brownlee on x
Remember when they decided the iMac should have white bezels to make it more comfortable around other parts of the home that usually have white walls, like the kitchen? 😅
@basicappleguy Basic Apple Guy on x
same same.
@josselinco Josselin Colletta on x
HomeView is not just for Apple apps, but its limited
@joannastern Joanna Stern on x
Apple HomeView is... cute. More soon!
@aaronp613 Aaron on x
Here is the Apple HomeView launch video
@justinryanio Justin Ryan on x
Apple just introduced HomeView, a $299 home display that recognizes up to six people. It brings Siri AI, FaceTime and smart home controls to one shared screen, with personal content kept separate for each user. Available November 13.
@josselinco Josselin Colletta on x
Surprise, Apple HomeView exists as a wall version (same price though)
@johnternus John Ternus on x
Welcome HomeView
@basicappleguy Basic Apple Guy on x
Apple HomeView Introduction.
@dylanmcd8 Dylan on x
Apple HomeView!! Looks so good!! And can't believe it's only $299... already ordered!
@rustybrick Barry Schwartz on x
Got one #AppleHomeView [image] [embedded post]
@supersaf Safwan AhmedMia on x
Say Hello to the Apple HomeView
@nandoprince93 Fernando Silva on x
Apple HomeView is finally here, and I think this might be one of Apple's most exciting products in years! 👀🏠 ✅ 7-inch Liquid Retina display 🧠 New Siri AI built in 👨‍👩‍👧‍👦 Recognizes up to 6 family members 🏡 Control your entire smart home 📹 View up to 9 security cameras at once 📞 …
@bengeskin Ben Geskin on x
This is Apple HomeView - a new smart display that brings your smart home, entertainment, and everyday tasks together. It has a 7-inch Liquid Retina display with customizable faces for photos, weather, calendars, and home controls. There's even a Snoopy face and interactive artwor…
@mkbhd Marques Brownlee on x
Apple Homeview is official. $299 Going hands-on today, so ask me anything here! https://www.apple.com/... [image]
@markgurman Mark Gurman on x
Official: Apple announces the $299 HomeView, a smart display for its revamped smart home strategy with facial recognition for personal content, Apple apps and FaceTime. https://www.bloomberg.com/...
@aaronp613 Aaron on x
The HomeView costs $299 and looks amazing
@hern Alex Hern on bluesky
www.wired.com/story/apple-... curious if this is good, and also if it works without talking at it.
@neilcybart Neil Cybart on x
Apple Home Collection smart home gadgets (by LG and Schneider).
@stephenrobles Stephen Robles on x
Apple Home Collection, partnership with LG: - Cameras, thermostats, temp sensors, video doorbell and lock - One-tap setup with iPhone - Full integration with Home app, no third-party accounts needed - Availability begins December, accessories coming early 2027
@theappledesign @theappledesign on x
Apple Home Collection is official Home accessories by other brands but designed in collab with Apple This was super needed
@raywongy Ray Wong on x
Apple Home Collection of smart home devices made in collab with LG is official
@aaronp613 Aaron on x
Introducing Apple Home Collection, a new lineup of smart home accessories In collaboration with LG Electronics and Schneider Electric, Apple brings the simplicity, reliability, and privacy of iPhone and Apple Home to a new suite of smart cameras, thermostats, and a door lock
@joannastern Joanna Stern on x
Apple Home Collection, home accessories made by LG that are HomeKit ready.
r/HomeKit r on reddit
Apple Announces New Home Products with LG
r/apple r on reddit
Introducing Apple Home Collection, a new lineup of smart home accessories
@bzamayo Benjamin Mayo on x
I presume this means coming later than October 30th?
@aaronp613 Aaron on x
Introducing Sound Glow With Sound Glow, the top of HomePod mini transforms into a visual canvas that glows and pulses in sync with the music, reacting in real time to bass and treble. The song's album artwork from Now Playing generates a color-matched light experience that's uniq…
@aaronp613 Aaron on x
Users can create a four-speaker surround sound experience with HomePod mini 2 and Apple TV 4K (4th generation).
@brandonbutch Brandon Butch on x
Apple HomePod mini 2 $149 Available October 30th
@stephenrobles Stephen Robles on x
HomePod mini 2 - Siri AI coming in future update - “Sound glow” syncs with music - 4 speaker surround with TV - 5 colors: pink, green, blue, white, and midnight - $149 Pre-Order today, comes Oct 30
@ijustine @ijustine on x
New HomePod mini 2! Love this pink 💕
@joannastern Joanna Stern on x
At Apple “experience” in NYC. No pre-recorded presentation. Just an in-person presentation. First up, HomePod Mini 2.
@markgurman Mark Gurman on x
The HomeView, new Apple TV and HomePod mini are up for pre-order today. The HomeView won't go on sale until Nov. 13. The HomePod is available Oct. 30. The Apple TV - after a late change - is also not coming til Nov. 13.
@raywongy Ray Wong on x
New HomePod mini 2 matches iMac colors snd has Siri AI
@aaronp613 Aaron on x
Apple announces the next generation of HomePod mini with support for Siri AI, beautiful new colors, and rich sound With a profoundly more capable and conversational Siri AI, new ways to enjoy music, and a more immersive home theater experience, HomePod mini does more than ever be…
@raywongy Ray Wong on x
HomePod mini 2 is official
@raywongy Ray Wong on x
Last chance to guess how much Apple's smart home hub, rumored to be called HomeView, is gonna cost $399 is my guess A regular HomePod costs $349. This device is supposed to have a display HomePod mini is $129 I am hearing through the grapevine here that it will be
@aaronp613 Aaron on x
Apple announced the HomePod mini 6 years ago today And in 9 hours, we will get the next generation
r/HomeKit r on reddit
Apple announces the next generation of HomePod mini
r/apple r on reddit
Apple announces the next generation of HomePod mini
@snazzylabs Quinn Nelson on x
$300 for an Apple TV is rough.
@aaronp613 Aaron on x
Here is the launch video for the new Apple TV 4K (4th generation)
@aaronp613 Aaron on x
The new Siri Remote is compatible with Apple TV HD and Apple TV 4K, and is also available for purchase separately.
@gadgetsboy Tomi on x
Apple quietly made the Apple TV interesting again. • A19 chip, 2x the GPU • Siri AI on your telly • Far-field mics, no remote needed • Dolby Vision + HDR10+ + Atmos • $299, 13 Nov The mics are the real story here. https://www.apple.com/...
@appltrack @appltrack on x
Apple has finally announced a new Apple TV 4K for $299 after nearly 4 years. It looks like the old model but is now powered by the A19 chip. The set-top box also adds 3 microphones to enable Siri AI completely hands-free, and an updated remote enables Find My with a speaker.
@aaronp613 Aaron on x
Apple claims that Siri AI is coming to some older models of thethe Apple TV 4K “Siri AI is available as a beta on Apple TV 4K (2nd generation or later)” So we are getting Siri AI on A12 and A15 chips?
@aaronp613 Aaron on x
The new Siri Remote keeps its familiar design while adding Find My support with Precision Finding and an option to play a sound on the remote — making it far easier to locate.
@tomwarren Tom Warren on x
I can't believe Apple finally launched a new Apple TV. But it's $299 / £299 😵 https://www.theverge.com/...
@aaronp613 Aaron on x
Apple TV 4K now features three far-field microphones, letting users control what they're watching and discover new shows completely hands-free.
@raywongy Ray Wong on x
New Apple TV 4K preorder today. Available 11/13
@markgurman Mark Gurman on x
Apple also introduces the new Apple TV 4K box with a price hike to $299. It has an A19 chip, Siri AI, microphones in box for voice control without the remote and a new remote with a speaker for Find My. https://www.bloomberg.com/...
@aaronp613 Aaron on x
Apple unveils the new Apple TV 4K, supercharged by Siri AI A more capable and conversational Siri, faster performance, and an even more immersive home theater setup elevate the entertainment experience
@tgod34748 @tgod34748 on x
APPLE TV 4K IS $300 WHAT
r/PleX r on reddit
Apple unveils the new Apple TV 4K, featuring the A19 chip with a dedicated AV1 decoder
r/HomeKit r on reddit
Apple Announces New Apple TV (4th Gen)
@johnvoorhees John Voorhees on x
The lack of third-party apps other than unspecified music and video apps on the HomeView is disappointing, but I love the design that blends Apple Watch faces, with widgets. My story: https://www.macstories.net/...
@rsgnl Joe Rossignol on x
HomeView is the first Apple product in a while that I will instantly buy. I haven't cared at all about the Vision Pro, the iPhone Duo, or many other things lately. All-new, reasonably affordable, and I see benefits that suit me. It has been so long since I felt this way.
@joannastern Joanna Stern on x
Got to love that the $299 Home View supports up to SIX users but Apple STILL won't support multiple users on iPad
@vadimyuryev Vadim Yuryev on x
Oh wow! HomeView will come with a Power Mount PoE adapter next year for $129 Crazy that PoE can supply enough power for the speakers!
@caro_milanesi Carolina Milanesi on x
Here it is in the flesh: HomeView
@neilcybart Neil Cybart on x
HomeView in action.
@paw_lean Pauline P. Narvas on x
It's like a modern landline
@johnbai John Bai on x
Gotta respect how hard they committed to the squarer screen (iPhone duo and now this) big product decisions are at their best when the conviction carries through the whole ecosystem.
Gustavo Lang Gustavo Lang on linkedin
The new Apple HomeView is designed to help you stay connected, entertained, and in the know. Built-in speakers with Spatial Audio fill the room …
Olivier Blum Olivier Blum on linkedin
Today marks an exciting milestone as Schneider Electric and Apple introduce a new Smart Thermostat co-developed for Apple Home Collection …
@owendennis.com @owendennis.com on bluesky
This ad is so stressful. — It didn't make me feel like this makes my life easier, all I see is people with stressful lives flipping a screen around to reveal more stress. — Like how every movie now has characters fighting over a football-sized universe-ending device. — www.…
r/apple r on reddit
Apple's Ad for the new HomeView
@viticci Federico Viticci on x
Big Apple news drop today! First up: the second new product in the @johnternus era - HomeView. Here's everything you need to know. This thing looks great. But no EU at launch. 😭 https://www.macstories.net/...
@raywongy Ray Wong on x
Close-ups of the Apple HomeView IT IS CUTEEEEEE
@ijustine @ijustine on x
First look at Apple HomeView!
@neilcybart Neil Cybart on x
HomeView (wall-mounted) in action.
@luftkopptim @luftkopptim on x
The pricing of the Apple Homeview confuses me There's a normal version which includes an additional speaker, USB-C cable and 30W wall brick. Then there is the wall-mounted one that doesn't include any of that. ... both cost $300.
@canoopsy @canoopsy on x
Apple's collab smart home accessories are the first smart home products that actually look good light bulbs next?? #apple
@viticci Federico Viticci on x
two things can be true: - the Apple TV at $299 is too expensive - everything else in this space SUCKS iykyk https://www.macstories.net/...
@flatpanels @flatpanels on x
Apple TV 4K (4th Gen) also features hardware-accelerated AV1 decoding, Wi-Fi 7, Bluetooth 6 and Matter over Thread. Disappointingly, though, it's still limited to HDMI 2.0 bandwidth, maxing out at 4K 60fps.
@luciascarlet &DAGGER; Lucia Scarlet on x
LOL HomeView isn't available in the ENTIRE EU because of Siri AI and it's just. not even shown on Apple's website incredible We Cannot Stop Getting Fucked Ep. 184726
r/apple r on reddit
Apple HomeView Won't Be Available in the European Union
@joshelman Josh Elman on x
What a set of launches for Apple. Now that nearly everyone has a phone, the battle is for the next $1000 of electronics that you will spend on your home or on wearable accessories Apple making a strong case for the home today And powered by Siri AI :()
@dillon_mulroy Dillon Mulroy on x
“hey siri, set a timer for a minute and thirty five seconds” “you'll need to continue from your phone for that” “siri, set a timer for a minute and thirty five seconds” “timer set for one hour and twenty eight minutes”
@hhaandr Hendrik Haandrikman on x
We've got HomeView at home
@vadimyuryev Vadim Yuryev on x
Can any one confirm if you can ACTUALLY play Apple TV shows on the HomeView? Or does it just play the audio from the show? Need to know ASAP!
@alexguichet Alex Guichet on x
design friends: it seems like the interaction surface of the user app pages of the HomeView is *under* the liquid glass? I can't think of anywhere else in the Apple ecosystem where the core interaction is under a glass layer
@stalman Tyler Stalman on x
I've has the Echo Show for years and I'd switch to this just to never get ads in my picture frame again
@tomdisney Tom Disney on x
They gave it this bezel so you could tell it apart from next year's thinner bezel.
@herbscribner Herb Scribner on x
This is like a supercharged version of the Alexa Home pod. I can see many families really getting involved in this, especially because it's basically like an old school Mac computer in many ways.
@gregjoz Greg Joswiak on x
Introducing Apple HomeView! It recognizes up to six people, connects seamlessly across your Apple devices, and makes managing your home easy with Siri AI. All in a stunning, elegant design with privacy built right in.
@wholemars @wholemars on x
Apple has just announced their new home display, HomeView
@linusekenstam @linusekenstam on x
Instant buy for me John off to a good start as ceo
@samifathi Sami Fathi on x
Do I need one? No. Am I getting one? Yes.
r/europe r on reddit
Apple HomeView Won't Be Available in the European Union due to regulations
@snazzylabs Quinn Nelson on x
Here are my hot takes for the day: • Apple Home Collection isn't just expensive—every device is ugly and sterile • Charging the same price for the HomeView with and without the woofer base is insane (and $130 for PoE is so stupid) • Apple TV is great, but $300 is too much. Buy a …
@wellnessfll Danny Figueroa on x
Apple missed a huge opportunity with HomeView. Why not make the wall-mounted version a thermostat too? Imagine replacing your Nest or Ecobee with one beautiful Apple display that controls your HVAC, security cameras, lighting, music, and entire smart home, all powered by Siri. No…
@aaronp613 Aaron on x
You can tap your iPhone to your HomeView to continue where you left off
@austen Austen Allred on x
This might be the first time I've ever watched an Apple ad that made me actively not want to buy the product
@kristianfreeman Kristian on x
The ATV is underrated. If you think of it like a streaming box $299 seems crazy. But it's an A19 in your living room. The untapped computing potential here is quite massive. Getting more devs excited about building on it seems important
@gregjoz Greg Joswiak on x
And the new Apple TV 4K ties the whole home theatre together! It creates an incredible experience with immersive sound by working with HomeView and HomePod mini 2. The movie buff, TV binge-watcher, and gamer are going to love what the next generation of Apple TV 4K can do.
@gregjoz Greg Joswiak on x
Next up: HomePod mini 2. We're talking big sound and beautiful new colors. And with support for Siri AI coming later, it can become your ultimate home assistant.
@tom_krikorian Tom Krikorian on x
HomeView in the EU.
@snazzylabs Quinn Nelson on x
“Introducing subtle table hole for HomeView”
@scottastevenson Scott Stevenson on x
Cool and needed but something feels very 2019 about the design
@raywongy Ray Wong on x
I got to listen to the new Apple HomeView at 100% volume and it has some serious bass to it
@nicnguyen Nic Nguyen on x
the imac g4 and apple watch had a baby video incoming...
@stephenfleming Stephen Fleming on x
“The [HomeView] device recognizes up to six people and delivers a personalized experience.” Alright, @Apple has finally realized that multiple people may share a device. Can we get this same capability on iPad? Pretty please?
@leakerapple @leakerapple on x
@BetaProfiles The girl has her iPhone with her for the HomeView to show her personal messages. I don't get why she wouldn't just view her messages on her phone instead. This wasn't a great demo imo.
@betaprofiles @betaprofiles on x
Apple HomeView doesn't have Face ID, but it can still recognize your face to show personal content.
@panzer @panzer on x
Really, really well done spot for HomeView
@panzer @panzer on x
Apple HomeView looks great! Finally a replacement for my previous solution “kids broken ipad”
@rolfewinkler Rolfe Winkler on x
Probably just using some binned iPhone 17 chips...
@signulll @signulll on x
apple homeview will not be sold in the eu. first ai software gets restricted. now the hardware built around it won't even be sold. congratulations european regulators. you've successfully protected consumers from products they might actually want to buy.
@rakeshsfnyc Rakesh Agrawal on x
$300 seems expensive for this. Probably has more value for households with kids and those who really believe in IoT.
@snazzylabs Quinn Nelson on x
The wall-mounted HomeView not only excludes the arm and force-cancelling woofer base, but it also doesn't include a power adapter while STILL COSTING $300. If that wasn't bad enough, you need a mount (unless you plan to 3D print) so it's actually $360 and you STILL don't get a po…
Brian O'Malley Brian O'Malley on linkedin
Apple today introduced Apple HomeView, designed to be central to the home and personal to everyone in it. …
Matt Casebolt Matt Casebolt on linkedin
Today we announced Apple HomeView. I'm so proud of the team on this one. It was quite a journey. Well done, team! — https://lnkd.in/gKJf9KN8
@siracusa@mastodon.social John Siracusa on mastodon
Re: HomeView — https://www.wired.com/... “You can add up to six iCloud accounts, and the user interface will adapt to each person.” — I wonder if it will pull the device off your AppleCare One plan every time a different person uses it, like Macs do 😡
r/AppleEcosystem r on reddit
Introducing Apple Home Collection, a new lineup of smart home accessories
@schrep Mike Schroepfer on x
The portal was one of the most loved products we built
@samiq Gilbert Corrales on x
Catching up on the whole HomeView thing and it's funny how 6 years early @finkd and @boztank were with the Portal. Hope they get this as inspiration to put some life back on them. Probably the best ever device/service they've built.
Jagrut Jadhav Jagrut Jadhav on linkedin
Incredible milestone to see the Apple Home Collection out there! 🏠✨ — Especially proud to have worked on the new test …
r/HomePod r on reddit
Apple announces the next generation of HomePod mini with support for Siri AI, beautiful new colors, and rich sound
@vadimyuryev Vadim Yuryev on x
Apple's new $299 HomeView pricing is WEIRD because the sound quality is likely MUCH better than the $149 HomePod mini 2 while also adding a full display experience for $50 LESS than the Big HomePod! However, the features are SO limited with no app store which means NO YouTube..
@katienotopoulos Katie Notopoulos on x
The Apple HomeView seems cool and obviously I want one, but it's kind of amazing how in the ad for it, the device seems to actually make every interaction with the family WORSE than if it simply didn't exist. A pure pain box https://www.youtube.com/...
@tuhin @tuhin on x
One of the last projects I got to work on while still at Apple. Congrats folks! Also can't believe they did not go with HomePad.

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