Sources: Netflix told advertisers that sign-ups for its ad tier doubled in January 2023 over December 2022; Netflix predicted 1.75M ad tier subscribers in Q1
Sahil Patel / The Information : See also Mediagazer
AppsFlyer, which helps businesses evaluate ad campaign performance, extends its Series D from $210M to $225M+ from Salesforce and others at a $2B valuation
Sahil Patel / Wall Street Journal :
Rokt, which helps e-commerce companies make personalized marketing offers during and after transactions, raises $80M Series D, at a valuation of $450M+
Sahil Patel / Wall Street Journal :
Wave.tv, which makes videos of offbeat sports for platforms like Snapchat and Facebook, raises $32M Series A, says at a valuation between $50M and $100M
Sahil Patel / Wall Street Journal : See also Mediagazer
Profitero, which provides e-commerce software and services for companies, raises $20M Series B led by Scaleworks and says it has 4,000+ clients including Adidas
Sahil Patel / Wall Street Journal :
Sources: Instagram is considering increased funding of up to seven figures for multiple shows on IGTV, as it tests an ad product and a revenue-sharing program
Sahil Patel / Wall Street Journal :
Disney beats analyst expectations for Q1, reporting $20.86B in Q1 revenue, up 36% YoY, 26.5M subscribers for Disney+, and 30.4M for Hulu, up 33% YoY
or five years (if you count the time before a stand-alone streaming plan was offered). https://www.wsj.com/... Sahil Patel / @sizpatel : I subscribe to Disney+ and Hulu's SVOD. According to Disney, I ...
Twitter renews its ad-selling partnership with BuzzFeed for its live morning show, “AM to DM”, for a year; BuzzFeed says full episodes average 400,000 views
Sahil Patel / Digiday : Tweets: @ohmdee See also Mediagazer Tweets: @ohmdee : “A BuzzFeed spokesperson said the show is profitable for the company, which has a staff of more than 20 people working on...
Sources: Awesomeness' value plunge was caused by the loss of $150M-$180M in Go90 revenue and an ownership structure that made unilateral decisions difficult
Sahil Patel / Digiday :
Sources: Awesomeness' value plunge was caused by the loss of $150M-$180M in Go90 revenue and an ownership structure that made unilateral decisions difficult
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