2021-01-08
Wall Street Journal
1 related
LG Electronics takes a majority stake in Alphonso, a data and ad targeting company for smart TVs; sources say LG invested almost $80M for a nearly 60% stake
Sahil Patel / Wall Street Journal :
2020-09-29
Wall Street Journal
2 related
Disney sells TrueX, an ad-tech company it absorbed as part of its acquisition of 21st Century Fox assets in 2019, to Gimbal; a source says for less than $100M
Sahil Patel / Wall Street Journal :
2020-04-07
Wall Street Journal
7 related
Foursquare says it's merging with location data company Factual in an all-stock deal; the two companies say they brought in $150M+ in combined 2019 revenue
Sahil Patel / Wall Street Journal :
2019-11-21
Wall Street Journal
1 related
Ad measurement firm Integral Ad Science has acquired European ad tech firm ADmantX, which provides info on context and content of articles on which ads run
Sahil Patel / Wall Street Journal :
2019-09-19
Wall Street Journal
1 related
Nielsen acquires a minority stake in OpenSlate, which evaluates brand safety of video content on YouTube and Facebook; source: deal values OpenSlate at $100M+
Sahil Patel / Wall Street Journal :
2018-05-05
Digiday
1 related
Sources: Snap has ended its licensing fee agreement with publishers who chose it in 2016; all publishers will rely on ad revenue from Snapchat Discover
Sahil Patel / Digiday :
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