2023-08-02
The Information
1 related
Sources: some top ad agency executives plan to commit at least 10% to 20% more with YouTube this fall than in 2022; traditional TV ad commitments are down 15%
Sahil Patel / The Information :
2023-01-12
The Information
Sources: GroupM clients cut Twitter ad spend by 40%-50% since Elon Musk took over; Standard Media Index is seeing fewer January and February ad bookings in 2023
Sahil Patel / The Information : See also Mediagazer
2020-06-02
Wall Street Journal
YouTube and YouTube TV have more than 100M people in the US watching on TV screens each month, rising 80% YoY in March, according to the company
Sahil Patel / Wall Street Journal : Tweets: @agaase19 See also Mediagazer Tweets: Aseem Agarwal / @agaase19 : True that Youtube need to invest a lot in content if it were to become TV option for adve...
2018-06-05
Digiday
Amazon hasn't said how many Prime members use Prime Video Channels, which has become a big distributor for OTT networks; networks not worried about ceding power
Sahil Patel / Digiday :
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