Reels

Sensor Tower: Reels accounted for 50%+ of all Instagram ads in 2025, up from 35% in 2024; Reels accounted for 46% of time spent on Instagram in the US in 2025

Sensor Tower: Reels accounted for 50%+ of all Instagram ads in 2025, up from 35% in 2024; Reels accounted for 46% of time spent on Instagram in the US in 2025

More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024 …

How Meta's Reels became a hit, with a $50B+ annual run rate; Sensor Tower: users spend 27 minutes/day on Instagram Reels, 21 on YouTube Shorts, and 44 on TikTok

Once a TikTok wannabe, Instagram's video feature is now a hit with users and advertisers.  Can it make the leap to television? X: @meghanbobrowsky . LinkedIn: Meghan Bobrowsky X: Meghan Bobrowsky / @m...

Meta says time spent on Instagram grew 24%+ since Reels launched thanks to AI recommendations, and expects Reels to be revenue-neutral by year end or early 2024

> stories —> reels (Currently we are in reels engaging like crazy but making less $$$) Mike Swift / @swiftstories : Reels #AI recommendations have driven a more than 24% increase in time spent on Inst...

Mark Zuckerberg says video now accounts for almost half the time spent on Facebook, and that Reels is the “largest contributor to engagement growth”

Karissa Bell / Engadget :

Mark Zuckerberg says video now accounts for almost half the time spent on Facebook, and that Reels is the “largest contributor to engagement growth”

He wants Facebook to become a ‘metaverse company.’  —  Facebook users are spending a lot more time watching video …