Sensor Tower: Reels accounted for 50%+ of all Instagram ads in 2025, up from 35% in 2024; Reels accounted for 46% of time spent on Instagram in the US in 2025
Sensor Tower: Reels accounted for 50%+ of all Instagram ads in 2025, up from 35% in 2024; Reels accounted for 46% of time spent on Instagram in the US in 2025
More than half of all ads on Meta's Instagram ran in the service's short-form video Reels product in 2025, up from 35% in 2024 …
How Meta's Reels became a hit, with a $50B+ annual run rate; Sensor Tower: users spend 27 minutes/day on Instagram Reels, 21 on YouTube Shorts, and 44 on TikTok
Once a TikTok wannabe, Instagram's video feature is now a hit with users and advertisers. Can it make the leap to television? X: @meghanbobrowsky . LinkedIn: Meghan Bobrowsky X: Meghan Bobrowsky / @m...
Instagram unveils its first TV app, initially available on Amazon's Fire TV as a test with plans to expand to other TV platforms
Meta Platforms Inc.'s Instagram unveiled its first dedicated TV app, which lets users watch the short-form video feature Reels on a larger screen.
Instagram launches Your Algorithm, which shows users an AI analysis of their activity to let them customize the topics shaping their Reels recommendations
In the battle for your attention, Instagram is betting that more control over the algorithm could keep you scrolling on Reels.
Meta launches a “content protection” tool to let creators detect and take action when their Reels are reposted on Facebook or Instagram without permission
Karissa Bell / Engadget :
Meta launches an Instagram app for the iPad, 15 years after its mobile app; it is slightly different than the mobile app, opening directly to a feed of Reels
The long-requested app will feature Reels prominently on the homepage. … After years of requests from users, Instagram will finally have a dedicated app for iPad.
Sources: Meta is talking to crypto firms about introducing stablecoins for managing payouts, and in January 2025 hired a VP of product with crypto experience
Three Years After Diem Rony Roy / crypto.news : Meta may be eyeing stablecoin payments for Instagram creators Samuel Edyme / Bitcoinist.com : Stripe Expands Crypto Offerings With Stablecoin Accounts a...
Instagram launches Blend, an invite-only, personalized Reels feed for users and their friends in a group chat with new content everyday
Aisha Malik / TechCrunch :
Source: Instagram considers launching a standalone Reels app, improving recommendations, and distributing more three-minute-long videos, to compete with TikTok
Instagram is considering launching a stand-alone app for its short-form-video feature, Reels, Instagram chief Adam Mosseri told staff this week …