Instagram unveils its first TV app, initially available on Amazon's Fire TV as a test with plans to expand to other TV platforms
Meta Platforms Inc.'s Instagram unveiled its first dedicated TV app, which lets users watch the short-form video feature Reels on a larger screen.
Instagram launches Your Algorithm, which shows users an AI analysis of their activity to let them customize the topics shaping their Reels recommendations
In the battle for your attention, Instagram is betting that more control over the algorithm could keep you scrolling on Reels.
Meta launches an Instagram app for the iPad, 15 years after its mobile app; it is slightly different than the mobile app, opening directly to a feed of Reels
The long-requested app will feature Reels prominently on the homepage. … After years of requests from users, Instagram will finally have a dedicated app for iPad.
Instagram launches Blend, an invite-only, personalized Reels feed for users and their friends in a group chat with new content everyday
Aisha Malik / TechCrunch :
Source: Instagram considers launching a standalone Reels app, improving recommendations, and distributing more three-minute-long videos, to compete with TikTok
Instagram is considering launching a stand-alone app for its short-form-video feature, Reels, Instagram chief Adam Mosseri told staff this week …
Instagram adds a new tab in the Reels feed that will show videos that a user's friends have liked or added commentary to
This company is absolutely hellbent on engineering user activity, as opposed to giving users tools and letting them decide what they want to do. [embedded post] @youcaughtscott.com : Can't wait to se...
Researcher: Instagram is testing Blend, which creates a feed of Reels for two friends to share based on shared interests and Reels they shared with each other
Aisha Malik / TechCrunch :
Facebook is working on an AI system for video recommendations across all its services; the model architecture has led to “an 8% to 10% gain in Reels watch time”
signaling more upside to market @thetranscript_ : $META's Head of Facebook App: “Facebook Reels is now about kind of 1/3 of Facebook's video time. Facebook video time is over 50% of our overall time s...
Meta rolls out new Instagram filters, and tests letting users create custom stickers from their photos and videos, improvements to Reels, and more
Chris Welch / The Verge :