Documents and sources: Meta sees a path to recovery using AI tools that boost views of Reels, improve ad targeting even with less available user data, and more
which Meta processed without a valid legal basis in the EU. And now it appears its unlawful processing is being leveraged to develop newly invasive ad targeting AIs. When will the law catch up with th...
Internal Meta documents detail Instagram's struggle to compete with TikTok; users spend 17.6M hours per day watching Reels, far below TikTok's 197.8M hours
Reels faces formidable competition from the leading short-video platform; creators follow the views Tweets: @sal19 , @mrinaldesai , @stevekovach , @jeffhorwitz , @newley , @newley , @newley , @reaganb...
As advertisers struggle with Reels, Meta tries to ease them into the format, including, sources say, by encouraging them to test their video ads on TikTok first
Bloomberg : Tweets: @sarahfrier , @robleathern , @zackkanter , @adamnash , @pt , @can , @can , @can , @pt , @can , @can , @iwriteok , @pt , @pt , @can , @iwriteok , @robleathern , @pt , @pt , @pt , @...
Creatives on Instagram are angry about its move to video, specifically Reels, and complain Instagram's new changes hurt their engagement
The social media platform was once a favourite of artists and photographers, but a shift towards TikTok-type videos and shopping could leave them looking for a new home online Tweets: @martinsfp , @dr...