Sensor Tower: Reels accounted for 50%+ of all Instagram ads in 2025, up from 35% in 2024; Reels accounted for 46% of time spent on Instagram in the US in 2025 CNBC 2026-01-21 Zach Vallese Instagram, Instagram, Sensor Tower, Reels, US Related Coverage Most Instagram Ads Currently Run On Reels, Data Shows MediaPost · Colin Kirkland Meta Adds More Languages to AI Translations for Reels Social Media Today · Andrew Hutchinson Instagram Reels Surpass 50% of Meta's Ad Share iPhone in Canada · Usman Qureshi Reels' Ad Takeover: Instagram's Video Shift Powers Meta's Revenue Surge WebProNews · Andrew Cain Most of Instagram ads now run on Reels Investing.com · Vlad Schepkov