2024-05-25
Variety
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Atari buys the Intellivision brand and the rights to 200+ Intellivision Entertainment games, and says the deal “ends the longest running console war in history”
For fans of old-school games, it's kind of like Coke acquiring Pepsi: Atari, which produced one of the first hit home game consoles …
2022-09-24
New York Times
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Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Or Won't—Perform At The Super Bowl Halftime Show Marketing Dive : Apple Music to sponsor Super Bowl Halftime Show as services take spotlight Sissi Cao / Observer : Apple Will Be the New Title Sponsor ...
2022-09-23
New York Times
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Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Apple's pursuit of an N.F.L. media package has broadened to include a sponsorship of one of TV's most-watched events.
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