Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Apple's pursuit of an N.F.L. media package has broadened to include a sponsorship of one of TV's most-watched events.
New York Times Tripp Mickle
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Discussion
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@applemusic
@applemusic
on x
See you in February. #SBLVII https://twitter.com/...
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@trippmickle
Tripp Mickle
on x
For Apple, sponsoring the Super Bowl halftime show is a a departure. The company has prided itself on marketing its brand differently than consumer goods companies such as Coca-Cola, Budweiser and McDonald's, which have long histories of sponsoring events https://www.nytimes.com/…
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@vincenzolandino
Vincenzo Landino
on x
BREAKING: after a decade of Pepsi sponsorship of the Super Bowl Halftime show, @Apple signs a deal worth $50 million over 5 years. I wouldn't be surprised if U2 suddenly shows up in every performance. https://twitter.com/...
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@shaymantim
Tim Crow
on x
The Super Bowl Half Time Show has a new sponsor, reportedly paying $50m/year over 5 years. In terms of annual music broadcasts, only Eurovision scores a bigger audience (160m vs 115m) https://twitter.com/...
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@thekenyeung
Ken Yeung
on x
This is a pretty big deal... https://www.cnet.com/...
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@adamschefter
Adam Schefter
on x
NFL is announcing Apple Music as the new partner for the Super Bowl Halftime Show. “We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL.
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@adamschefter
Adam Schefter
on x
Super Bowl LVII, which will be played on Sunday, February 12, 2023 in Glendale, AZ, will mark Apple Music's first year as part of the Super Bowl Halftime Show.
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@jabarijyoung
Jabari Young
on x
And Apple Music is now the new sponsor of the #NFL Super Bowl Halftime show ...as I first reported... league was seeking in the $25 million to $50M per range range for the spot. Apple replaces Pepsi as the host. #SportsBiz