Apple signs a multiyear NFL deal to have Apple Music replace Pepsi as the main sponsor for the Super Bowl halftime show; sources say the NFL was seeking ~$50M
Or Won't—Perform At The Super Bowl Halftime Show Marketing Dive : Apple Music to sponsor Super Bowl Halftime Show as services take spotlight Sissi Cao / Observer : Apple Will Be the New Title Sponsor of Super Bowl Halftime Show, Ending Pepsi's 10-Year Run Brad Bennett / MobileSyrup : Apple Music replaces Pepsi as Super Bowl Halftime Show sponsor Michael Bartiromo / The Hill : Is Taylor Swift headlining the Super Bowl Halftime Show in 2023? Fans are convinced they've found clues Shawn Knight / TechSpot : Apple Music named primary Super Bowl halftime show sponsor in multi-year NFL deal The Mac Observer : The Super Bowl, Production Shifts and Bug Fixes for the iPhone 14 Line Chance Miller / 9to5Mac : Taylor Swift reportedly set to play first Apple Music-sponsored Super Bowl halftime show Erin Keller / New York Post : Fans think NFL just hinted at Taylor Swift as Super Bowl 2023 halftime performer Andrew Orr / AppleInsider : Apple Music adds Super Bowl LVII halftime show playlists Benjamin Mayo / 9to5Mac : While Apple chases NFL Sunday Ticket deal, Apple Music is announced as the new sponsor of the Super Bowl halftime show Alex Weprin / Billboard : Apple Music Taking Over as Super Bowl Halftime Sponsor Eric Slivka / MacRumors : Apple Music Introduced as New Partner for Super Bowl Halftime Show Jack Purcher / Patently Apple : Apple Music Lands a Five-Year Deal for the Super Bowl Halftime Show beginning with Super Bowl LVII in Arizona in February CNBC : Apple will sponsor Super Bowl halftime show starting in February Evan Minsker / Pitchfork : NFL Announces Apple Music as New Super Bowl Halftime Show Partner Philip Elmer-DeWitt / Philip Elmer‑DeWitt : Apple scores Super Bowl Halftime Show. Is the NFL Sunday Ticket next? Dawn Chmielewski / Reuters : NFL says Apple will sponsor Super Bowl halftime show William Gallagher / AppleInsider : Apple Music sponsoring NFL's Super Bowl half-time show David Snow / Cult of Mac : Apple Music to sponsor new NFL Super Bowl Halftime Show Chris Morris / Fortune : Pepsi out, Apple Music in as sponsor of Super Bowl Halftime Show Tech Xplore : Apple Music to sponsor Super Bowl half-time show Nika Shakhnazarova / New York Post : Apple Music replaces Pepsi as sponsor of Super Bowl Halftime Show Jonny Evans / Apple Must : Apple Music to sponsor Super Bowl half time show for 5 years Paul Hiebert / Adweek : The NFL Names Apple Music as Super Bowl Halftime Show Sponsor Jake Fenner / Daily Mail : Apple Music becomes the new sponsor of the Super Bowl Halftime Show Christian Zibreg / iDownloadBlog.com : Apple Music to replace Pepsi as the primary Super Bowl Halftime Show sponsor PYMNTS.com : Apple Music Replaces Pepsi as NFL Super Bowl Halftime Show Sponsor Nick Fernandez / Android Authority : Daily Authority: 📱 Pixels break cover Matt Tamanini / The Streamable : Apple Music Lands Super Bowl Halftime Show; Is NFL Sunday Ticket Next? Eben Novy-Williams / Sportico : Apple to Pay Nearly $50 Million Annually for Super Bowl Halftime Show Rida Imran / iThinkDifferent : Apple signs $50 million deal with NFL to sponsor the Super Bowl halftime show in 2023 Ross A. Lincoln / The Wrap : Apple Music Is the New NFL Super Bowl Halftime Sponsor Mashable : Apple Music will sponsor Super Bowl LVII's halftime show after Pepsi's exit Armando Tinoco / Deadline : NFL Announces Apple Music As New Super Bowl Halftime Show Sponsor Replacing Pepsi Tweets: @applemusic : See you in February. #SBLVII https://twitter.com/... @spotifyswiftie : Multiple outlets are reporting rumors that Taylor Swift is headlining the NFL Super Bowl Halftime Show in February. After a long partnership with Pepsi (allegedly preventing Taylor from being chosen), the NFL announced a new partnership with Apple Music. https://www.billboard.com/... @forthewin : The NFL waited until midnight to announce a multi-year Super Bowl Halftime Show partnership deal with Apple Music. ...YOU KNOW WHO ELSE DOES IMPORTANT STUFF AT MIDNIGHT? https://ftw.usatoday.com/... Dave Mark / @davemark : 😮 “Apple Music Replaces Pepsi as Sponsor of Super Bowl Halftime Show” - Full circle, from 1984 rebel ad to one of the biggest corp on planet - Steve Jobs: “Do you want to sell sugar water for the rest of your life or come with me and change the world?” https://variety.com/... Pierce / @piercespears : Ready For It opening number collapses from coast to coast. https://twitter.com/... Tripp Mickle / @trippmickle : For Apple, sponsoring the Super Bowl halftime show is a a departure. The company has prided itself on marketing its brand differently than consumer goods companies such as Coca-Cola, Budweiser and McDonald's, which have long histories of sponsoring events https://www.nytimes.com/... Tim Crow / @shaymantim : The Super Bowl Half Time Show has a new sponsor, reportedly paying $50m/year over 5 years. In terms of annual music broadcasts, only Eurovision scores a bigger audience (160m vs 115m) https://twitter.com/... Vincenzo Landino / @vincenzolandino : BREAKING: after a decade of Pepsi sponsorship of the Super Bowl Halftime show, @Apple signs a deal worth $50 million over 5 years. I wouldn't be surprised if U2 suddenly shows up in every performance. https://twitter.com/... Adam Schefter / @adamschefter : Super Bowl LVII, which will be played on Sunday, February 12, 2023 in Glendale, AZ, will mark Apple Music's first year as part of the Super Bowl Halftime Show. Ken Yeung / @thekenyeung : This is a pretty big deal... https://www.cnet.com/... Eben Novy-Williams / @novy_williams : BREAKING: @Apple is taking over as the next sponsor of the Super Bowl halftime show. Taking over for @Pepsi which declined to renew after a decade as the @NFL's partner. 120 million people watched the show this year. https://twitter.com/... See also Mediagazer