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Chronicles

The story behind the story

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Apple schedules WWDC 2023 for June 5 to June 9 as a virtual event with a June 5 keynote, where iOS 17, iPadOS 17, tvOS 17, watchOS 10, and macOS 14 are expected

where it aims to debut its first mixed-reality headset in addition to iOS 17 and watchOS 10 — will kick off on June 5th and run through the 9th. Patrick McGee / @patrickmcgee_ : @anshublog This is supposed to be the meeting when they unveil the headset! Neil Cybart / @neilcybart : Looks like Apple is keeping last year's format for this year's WWDC. There will be a “special all-day event” at Apple Park (Day 1) followed by a few days of online sessions and labs. https://twitter.com/... Sebastiaan de With / @sdw : I love that WWDC23 is both streamed online and an in-person event at Apple Park again. It was such a wonderful time last year! https://developer.apple.com/ wwdc23/ https://twitter.com/... M.G. Siegler / @mgsiegler : Apple buying Sega. Sonic the Hedgehog going to keynote. 🦔 https://twitter.com/... Gene Munster / @munster_gene : Investors should hold off on adding the device to earnings models. I don't expect them to sell many units in the first year given the likely $3k price. Unit growth should quicken once the price falls to sub $1k. Patrick McGee / @patrickmcgee_ : @anshublog Far safer to do things online — you're not gonna have glitches if you've already produced the video. But it removes some of the suspense, and you don't get any crowd reaction. Like when Steve Jobs first showed how scrolling worked on the iPhone and the audience was awed. Marques Brownlee / @mkbhd : In the spirit of over-analyzing Apple invites: This is totally a set of headset lenses. https://twitter.com/... John William Sherrod / @jwsherrod : Apple is about to experience its most significant challenge in decades. Let me explain: By now you're likely aware that @Apple is probably weeks away from launching its own virtual reality headset. I always caution readers not to put too much stock in any one rumor, or in any... https://twitter.com/... https://twitter.com/... Joe Rossignol / @rsgnl : Developers and select others can request to attend WWDC 2023 at Apple Park here: https://developer.apple.com/ ... Apple says invites will go out based on a random selection process. Those lucky enough will be notified by April 5 at 6 p.m. Pacific Time. https://twitter.com/... Donny Wals / @donnywals : Let's go! I'm kind of sad that it's online only again. Would've been nice to see tons of devs come together to share experiences and create memories again. On the other hand I wouldn't have been able to go this year so I suppose this saves me from FOMO https://developer.apple.com/ ... Robert Scoble / @scobleizer : The Big Bang. https://twitter.com/... Tom Warren / @tomwarren : iOS 17 time, the next macOS, and perhaps even some new VR hardware. Apple's annual WWDC kicks off on June 5th https://www.theverge.com/... Patrick McGee / @patrickmcgee_ : Disappointed it's online rather than in-person. What's the justification, at this point? https://twitter.com/... David Phelan / @davidphelan2009 : Apple has just revealed when this year's WWDC will take place. It's a key year for Apple, so will it be virtual, in-person or hybrid? And doesn't that image look like a mixed reality headset? https://www.forbes.com/... Mark Gurman / @markgurman : Yup https://twitter.com/... Joe Rossignol / @rsgnl : Same format as last year: Online for everyone + a special day at Apple Park on June 5 for selected developers and students to watch the keynote and take part in other activities. https://twitter.com/...

MacRumors Juli Clover

Context & Ripple Effects

Apple had already shifted WWDC to a virtual format in 2021, while WWDC22 expectations were centered on software updates and explicitly excluded a headset. WWDC 2023 keeps the online developer-access model but adds a limited Apple Park gathering on its opening day.

The significance is not merely the annual operating-system calendar: Apple is positioning the same developer event as the potential introduction point for a new mixed-reality platform. The format also foreshadows the later continued use of virtual WWDC keynotes alongside selected in-person programming.

First-order effects

  • Developers gain a fixed window to prepare for the expected iOS, iPadOS, macOS, watchOS, and tvOS releases, with online sessions and labs serving as the immediate integration channel.
  • If Apple debuts the expected mixed-reality headset, developers and selected Apple Park attendees become the first audience for its platform direction; the announcement itself does not confirm product details.

Second-order effects

  • App makers with immersive, media, and productivity software will have to decide whether to allocate development attention to Apple’s prospective headset platform alongside the annual OS-release cycle.
  • A single keynote that couples core-platform updates with a new device category concentrates developer attention and raises the value of Apple’s documentation, tooling, and distribution rules as the route to participation.

Third-order effects

  • If Apple continues using WWDC to launch both software frameworks and new hardware platforms, the conference increasingly functions as a global developer-control event rather than a conventional in-person conference.
  • The hybrid format could become a durable model: broad online reach preserves scale, while scarce in-person access concentrates relationship-building and hands-on platform exposure at Apple Park.

The trend: WWDC is evolving into Apple’s centralized developer control plane for synchronizing annual software releases with potential new hardware platforms.

Discussion

  • @markgurman Mark Gurman on x
    Apple announces WWDC 2023 - where it plans to show its Reality headset - will take place on June 5th. Story: https://www.bloomberg.com/...
  • @markgurman Mark Gurman on x
    Apple announces WWDC 2023 — where it aims to debut its first mixed-reality headset in addition to iOS 17 and watchOS 10 — will kick off on June 5th and run through the 9th.
  • @patrickmcgee_ Patrick McGee on x
    @anshublog This is supposed to be the meeting when they unveil the headset!
  • @neilcybart Neil Cybart on x
    Looks like Apple is keeping last year's format for this year's WWDC. There will be a “special all-day event” at Apple Park (Day 1) followed by a few days of online sessions and labs. https://twitter.com/...
  • @sdw Sebastiaan de With on x
    I love that WWDC23 is both streamed online and an in-person event at Apple Park again. It was such a wonderful time last year! https://developer.apple.com/ wwdc23/ https://twitter.com/...
  • @mgsiegler M.G. Siegler on x
    Apple buying Sega. Sonic the Hedgehog going to keynote. 🦔 https://twitter.com/...
  • @munster_gene Gene Munster on x
    Investors should hold off on adding the device to earnings models. I don't expect them to sell many units in the first year given the likely $3k price. Unit growth should quicken once the price falls to sub $1k.
  • @patrickmcgee_ Patrick McGee on x
    @anshublog Far safer to do things online — you're not gonna have glitches if you've already produced the video. But it removes some of the suspense, and you don't get any crowd reaction. Like when Steve Jobs first showed how scrolling worked on the iPhone and the audience was awe…
  • @mkbhd Marques Brownlee on x
    In the spirit of over-analyzing Apple invites: This is totally a set of headset lenses. https://twitter.com/...
  • @rsgnl Joe Rossignol on x
    Developers and select others can request to attend WWDC 2023 at Apple Park here: https://developer.apple.com/ ... Apple says invites will go out based on a random selection process. Those lucky enough will be notified by April 5 at 6 p.m. Pacific Time. https://twitter.com/...
  • @jwsherrod John William Sherrod on x
    Apple is about to experience its most significant challenge in decades. Let me explain: By now you're likely aware that @Apple is probably weeks away from launching its own virtual reality headset. I always caution readers not to put too much stock in any one rumor, or in any... …
  • @donnywals Donny Wals on x
    Let's go! I'm kind of sad that it's online only again. Would've been nice to see tons of devs come together to share experiences and create memories again. On the other hand I wouldn't have been able to go this year so I suppose this saves me from FOMO https://developer.apple.com…
  • @scobleizer Robert Scoble on x
    The Big Bang. https://twitter.com/...
  • @tomwarren Tom Warren on x
    iOS 17 time, the next macOS, and perhaps even some new VR hardware. Apple's annual WWDC kicks off on June 5th https://www.theverge.com/...
  • @patrickmcgee_ Patrick McGee on x
    Disappointed it's online rather than in-person. What's the justification, at this point? https://twitter.com/...
  • @davidphelan2009 David Phelan on x
    Apple has just revealed when this year's WWDC will take place. It's a key year for Apple, so will it be virtual, in-person or hybrid? And doesn't that image look like a mixed reality headset? https://www.forbes.com/...
  • @markgurman Mark Gurman on x
    Yup https://twitter.com/...
  • @rsgnl Joe Rossignol on x
    Same format as last year: Online for everyone + a special day at Apple Park on June 5 for selected developers and students to watch the keynote and take part in other activities. https://twitter.com/...
  • @wilkos@mastodon.world Dan Wilkos on mastodon
    @Techmeme people who talk about an “iPhone moment” completely forget that when the iPhone was released in 2007 it was largely panned for lack of key features, poor battery life, no 3G, no App Store, high price and carrier exclusivity. …
  • @mingchikuo @mingchikuo on x
    Because Apple isn't very optimistic about the AR/MR headset announcement recreating the astounding “iPhone moment,” the mass production schedule for assembly has been pushed back by another 1-2 months to mid-to-late 3Q23. The delay also adds uncertainty to whether the new device.…
  • @counternotions Kontra on x
    Apple announces the day they will introduce their unready, undesired, unappealing, unfocused, uneconomical product copiously discussed around the internet for days now. Finally. https://twitter.com/...
  • @anshublog @anshublog on x
    @PatrickMcGee_ iPhone was a device. When you go from being a “new device” company to “new experiences” and “new services” company, this is what you do. If they had a new device they wanted you to touch and feel, it would have to be in person.
  • @munster_gene Gene Munster on x
    While it's rare they show off new hardware at the event, I see the curve of an MR headset in the invite. I put likely hood they show the headset in June at just over 50/50. If I'm wrong, I still believe we see it this year.
  • @cesarberardini Cæsar on x
    Not to be a killjoy, but I think we'll get a ‘One More Thing’ moment for the headset that will build off-the-chart hype for a formal event later in the year. Even if they do a 90' or 120' keynote, there is not enough time to show iOS, iPadOS, WatchOS, M3 computers and  Reality.
  • @stevesi Steven Sinofsky on x
    @counternotions I can't believe how late this is. Has an Apple product ever slipped so badly?