Apple raises Mac, iPad, and other product prices by 15%-25%, saying it has “never seen a component price increase this much, this quickly”; iPhone is unchanged
Increases come a week after Tim Cook said higher memory costs made them ‘unavoidable’
Apple's stock closed down 6.15% on Thursday after the company raised prices on several products and hinted at more increases, its worst fall since April 2025
Apple on Thursday announced price hikes on MacBooks and iPads, its first formal move to pass higher memory and storage costs on to consumers after CEO Tim Cook said increases had become unavoidable.
Apple stock closed down 6.15% on Thursday after the company raised some product prices, its worst fall since April 2025
Apple on Thursday announced price hikes on MacBooks and iPads, its first formal move to pass higher memory and storage costs on to consumers after CEO Tim Cook said increases had become unavoidable.
Apple raises Mac, iPad, and other product prices by 15%-25%, saying it has “never seen a component price increase this much, this quickly”; iPhone is unchanged
Increases come a week after Tim Cook said higher memory costs made them ‘unavoidable’
Tim Cook's 15-year legacy by the numbers: Apple's market cap grew from $350B in 2011 to $4T+ now, net income rose ~700% to $112B for FY 2025, and more
Vlad Savov /Bloomberg:
Apple's Q1 sales in greater China surged 38% to $25.5B; Tim Cook attributed the increase to users upgrading and switching from other platforms to iPhone 17
Mark Gurman /Bloomberg:
Apple expects Q1 revenue to grow 10% to 12% YoY, with iPhone sales up by double digits, and reports Q4 China revenue down 4% YoY to $14.5B, vs. $16.24B est.
Tim Cook says there's ‘very strong demand’ for latest iPhones Emily Bary / Dow Jones Newswires : China likely drove the iPhone revenue miss, according to this analyst Emily Bary / Dow Jones Newswires ...
On Apple's Q2 call, Tim Cook said that the company estimates tariffs will add $900M in costs in its Q3, assuming current tariff rates and policies do not change
yet Chris Velazco / Washington Post : Tariffs could add $900 million to Apple's costs, CEO Tim Cook says Fortune : Apple CEO Tim Cook reveals how much Trump's tariffs will cost the tech giant this qua...
Sources: Apple TV+ is losing $1B+ annually even as its subscriptions grew to ~45M in 2024; source: Apple has spent $5B+ per year on content since its 2019 debut
Last year, Apple CEO Tim Cook had questions about several pricey movie deals executives of Apple TV+, the company's video-streaming service …
Apple Q4 revenue: down 0.3% YoY to $15B in China, up 7.6% to $5.93B in Japan, up 16.6% to $7.38B in the rest of Asia-Pacific, and up 11% to $24.92B in Europe
Nikkei Asia : X: @neilcybart X: Neil Cybart / @neilcybart : 🚨Narrative Violation Alert Tim Cook confirmed iPhone revenue grew in Greater China last quarter.