Omdia: Facebook, Instagram, YouTube, and TikTok now capture over 90% of social media ad revenue, with Meta accounting for 70% of the total
Facebook, Instagram, YouTube, and TikTok “capture over 90 percent of social media advertising revenues,” an Omdia analyst tells the StreamTV Europe gathering in Lisbon.
Analysis: in 2025, Vietnam surpassed China as the leading supplier of laptops and game consoles to the US for the first time, despite President Trump's tariffs
Standing in front of a tripod streaming live to TikTok, a recruiter announces yet another round of job openings at a factory behind him churning out MacBooks.
Sensor Tower: TikTok's US DAUs were ~95% of its usership the week of January 19, with metrics showing little sign of a mass exodus since its January 23 takeover
TikTok's U.S. joint venture seems to have survived a turbulent rollout with minimal change in usership, as early narratives …
How Meta's Reels became a hit, with a $50B+ annual run rate; Sensor Tower: users spend 27 minutes/day on Instagram Reels, 21 on YouTube Shorts, and 44 on TikTok
Once a TikTok wannabe, Instagram's video feature is now a hit with users and advertisers. Can it make the leap to television? X: @meghanbobrowsky . LinkedIn: Meghan Bobrowsky X: Meghan Bobrowsky / @m...
OpenAI hopes the Disney deal boosts Sora, which has high costs and limited traction; Sensor Tower: users average 13 minutes per day on Sora vs. 90 on TikTok
Sora has struggled to build an engaged audience despite already hosting bootleg content from the Hollywood studio
A survey of 1,458 US teens: 64% use AI chatbots, and 28% use them daily; 59% say they use ChatGPT, 23% use Gemini, 20% Meta AI, 14% Copilot, and 9% Character.ai
Roughly 1 in 5 U.S. teens say they are on TikTok and YouTube almost constantly. At the same time, 64% of teens say they use chatbots …
TikTok Shop expands into luxury retail, offering items such as Hermes' $11,000 handbags, primarily sold by secondhand resellers using AI to verify authenticity
TikTok is moving into luxury retail, part of an effort to expand its TikTok Shop marketplace into a high-end shopping destination …
Emergent, which lets non-technical users build apps via AI agents that handle coding errors and more, raised a $23M Series A, bringing its total funding to $30M
In the last decade, as the camera quality of smartphones improved, platforms like Instagram, YouTube, and TikTok rose in popularity for photo and video sharing.
WPP Media expects ad revenue from user-generated content and platforms like YouTube and TikTok to surpass that from traditional media for the first time in 2025
Michael Savage / The Guardian :
Streams Charts: YouTube was the most-watched livestreaming platform in Q1 2025, with 50.3% of the watch hours, followed by TikTok with 27% and Twitch with 16.3%
It's been a few years since the Great Ninja Exodus that pitted Twitch, YouTube, Microsoft's now-defunct Mixer …