LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to target audiences of professionals
Follow Lara O'Reilly … - LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV.
Sources: OpenAI has held early talks with The Trade Desk to sell ads, and it has projected ads could help it double its consumer ChatGPT revenue to $17B in 2026
OpenAI has held early talks to partner with The Trade Desk, a publicly traded ad tech company, to help the ChatGPT maker sell ads …
S&P Global says Block will join the S&P 500 on July 23, after announcing Monday that ad tech firm The Trade Desk will also be added; XYZ jumps 9%+ after hours
Block shares jumped more than 10% in extended trading on Friday, as the fintech company get set to join the S&P 500, replacing Hess.
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk's angle into the sm...
Demand-side ad platform The Trade Desk files for IPO, aims to raise $86M
The wait is over. Demand-side platform The Trade Desk has dropped its S-1 filing with the U.S. Securities and Exchange Commission, indicating plans to go public. The company hopes to raise $86.3 mil...