2024-11-21
The Trade is developing a new connected television operating system called Ventura. TTD believes its lack of content ownership will provide a more objective solution compared to existing OS providers like Roku, Amazon, and Google. https://www.axios.com/...
Axios
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk...
2023-11-29
This is brutal. “Ads from big brands, FBI, military and political campaigns showed up on Google partner sites that included sanctioned Iranian and Russian companies” https://adage.com/...
TechCrunch
Adalytics: Google ads appear on many compromising sites that make up its Search Partners network; Google attacks Adalytics but plans to review its findings
Natasha Lomas / TechCrunch :