2024-11-21
@reidjjackson It's a big investment and a big new strategy for them. And arguably TV OS maturity is still in an earlier stage (ie hasn't reached the comparable iOS / Android smartphone dominance phase yet).
Axios
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk...