LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to target audiences of professionals
Follow Lara O'Reilly … - LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV.
We're excited to announce our first-to-market integration with LinkedIn, bringing their world-class business data to connected TV. Read more in @BusinessInsider. https://www.businessinsider.com/ ...