IAB and PwC: digital ad revenue grew 13.9% YoY to $294.6B in 2025; social media ads grew 32.6% YoY to $117.7B and digital video ads grew 25.4% YoY to $78B
The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year
Legal AI startup Harvey raised a $300M Series E co-led by Kleiner Perkins and Coatue at a $5B valuation and says it serves 337 clients like KKR and PwC globally
serving global law [video] @globalflows : $5b valuation macro liquidity is making its way into the entire system [image] Ilya Fushman / @ilyaf : Incredibly excited to quadruple down and co-lead @harve...
Report: 47% of traditional hedge funds have crypto investments, up from 29% in 2023; amongst the funds that invested in crypto, 33% plan to invest more in 2024
- That's up from 29% last year, per new AIMA and PwC report — Many traditional hedge funds are active in crypto derivatives
IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B
Hana Yoo / AdExchanger :
IAC and PwC: 2022 US digital ad revenue rose 10.8% YoY to $209.7B, down from 35% growth in 2021; social media ad revenue rose 3.6% YoY, down from ~39% in 2021
winners include @amazon @netflix @hbomax as Retail Media & streamers win; social media ad biz slowing down (except @tiktok_us ) .. must read from @megancgraham https://www.wsj.com/... @mrdcohen : The ...
IAB and PwC report: US podcast ad revenue hit $1.45B in 2021, up 72% YoY, and is expected to grow 47% to $2.13B in 2022 and grow to $4.2B in 2024
Todd Spangler / Variety :
IAB and PwC: US online ad spending reached $57.9B in H1 2019, up 16.9% year-over-year but lower than the 23.1% growth in the same period last year
Greg Sterling / Marketing Land :
PwC: global podcast ad revenue to pass $1B by the end of 2019 and hit $1.4B by 2023, in part due to the advent of programmatic ads in podcasts
Podcast advertising revenue is expected to pass $1 billion by the end of 2019, according to figures from PwC's Global Entertainment & Media Outlook 2019-2023. Tweets: @mediapodawards Tweets: @mediapod...
IAB and PwC: US digital ad spending was up 22% YoY in 2018, exceeding $100B for the first time, mobile ads grew 40% YoY to $69.9B, video ads grew 37% to $16.3B
Anthony Ha / TechCrunch : See also Mediagazer