IAB and PwC: digital ad revenue grew 13.9% YoY to $294.6B in 2025; social media ads grew 32.6% YoY to $117.7B and digital video ads grew 25.4% YoY to $78B
The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year
PwC US Senior Partner Paul Griggs says partners who resist AI have no place at the firm, and PwC plans to convert some services into AI-powered automated tools
PwC US Senior Partner Paul Griggs says PwC decided to “lean in” to crypto work after years of taking a more cautious stance, following Trump's crypto embrace
Big Four firm has made strategic pivot towards digital assets, says US boss — PwC decided to “lean in” …
An analysis of Lightcast, Foote Partners, and PwC studies on job salaries: AI-skilled workers command 19% to 56% higher pay, reflecting “task-based hiring”
It seems like pretty much anyone could claim to have these “skills.” — By the way, I worked in NON-generative legal AI for almost 6 years... 😎 [embedded post]
Legal AI startup Harvey raised a $300M Series E co-led by Kleiner Perkins and Coatue at a $5B valuation and says it serves 337 clients like KKR and PwC globally
serving global law [video] @globalflows : $5b valuation macro liquidity is making its way into the entire system [image] Ilya Fushman / @ilyaf : Incredibly excited to quadruple down and co-lead @harve...
Report: 47% of traditional hedge funds have crypto investments, up from 29% in 2023; amongst the funds that invested in crypto, 33% plan to invest more in 2024
- That's up from 29% last year, per new AIMA and PwC report — Many traditional hedge funds are active in crypto derivatives
PwC plans to roll out ChatGPT Enterprise to its 75K US staff and 26K UK staff, becoming the largest customer and first reseller of OpenAI's enterprise product
The Big Four accounting firm signs a new license and sales deal as the maker of ChatGPT ramps up its enterprise sales efforts
IAB and PwC report on US digital ad sales in 2023: total revenue grew 7.3% YoY to $225B, digital video grew 10.6% to $52.1B, and digital audio grew 18.9% to $7B
Hana Yoo / AdExchanger :
A PwC survey of 4,702 CEOs: 25% expect generative AI to lead to 5%+ cuts in 2024, ~46% expect using generative AI to boost profitability in 12 months, and more
Impact of cutting-edge AI tools on work and society set to dominate discussions at World Economic Forum in Davos
PwC partners with OpenAI to consult clients on complex tax, legal, and HR matters, as the Big Four audit firms look to AI to cut costs and boost productivity
Consulting and finance have taken the lead here (outside of writing software) but this will only spread as capitalism abhors a vacuum. … Bluesky: @jjinandtonic.bsky.social : Mmmmm AI powered accountin...