2019-10-27
Reuters
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AT&T says HBO Max will be available free to the 10M AT&T customers in the US who are also HBO subscribers when it launches in the spring
and in turn, charge higher rates to advertisers.” Comparing churn with churn at Verizon = the test. https://www.reuters.com/... @loudmouthjulia : HBO Max is eventually getting ads, according to Reuter...
2016-02-27
Wall Street Journal
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Snapchat teams up with Nielsen to measure video ad reach for Live Stories and Discover, also signs deal with ad tech firms Innovid and Sizmek
Mike Shields / Wall Street Journal :
2014-12-27
Wall Street Journal
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NFL to post game highlights and other video clips on Facebook with Verizon Wireless ads, share ad revenues with Facebook
Mike Shields / Wall Street Journal :
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