Roku raises its revenue share for ad-supported streaming channels from 40% to 45% and forces linear channels to use its ad insertion technology and CDN services
Hello! Welcome back to another edition of Lab Weekly. Mike Shields / Next in Marketing : Why is Facebook sitting out CTV? Tweets: @richlightshed : the power of being an Operating System #tvOSwars htt...
After leaving Meta, Brandon Silverman, co-founder of Facebook-acquired CrowdTangle, has helped craft a bipartisan bill to boost social networks' transparency
The co-founder of CrowdTangle has been working with Congress on legislation to make tech companies disclose their inner workings. Tweets: @benyt , @lauraedelson2 , @apmckay , @elipariser , @aaschapiro...
Snap Q3: $1.07B revenue, up 57% YoY, vs. $1.10B est., DAUs up 23% to 306M, net loss down 64% to $72M, blames iOS ATT changes for revenue miss; stock down 20%+
oh vey “We expect that the measurement and optimization foundations of the digital advertising economy will continue to experience significant changes in the months ahead, including additional disrupt...
Verizon Media says it is planning personalized features for Yahoo Mail, and around 500K users watched NFL streams in the Yahoo Mail app in tests in Q4 2020
- Verizon Media CEO Guru Gowrappan tells Insider the unit is preparing a “mega” product launch in the coming weeks. Tweets: @michaelbarthel , @caseynewton , @sarthakgh , @jason_kint , @hkanji , @larak...
AT&T says HBO Max will be available free to the 10M AT&T customers in the US who are also HBO subscribers when it launches in the spring
and in turn, charge higher rates to advertisers.” Comparing churn with churn at Verizon = the test. https://www.reuters.com/... @loudmouthjulia : HBO Max is eventually getting ads, according to Reuter...
Facebook introduces new Privacy Shortcuts menu, simplified settings menu on mobile, and tools to find, download, and delete your Facebook data
and its money problems may just be beginning Lawrence Abrams / BleepingComputer.com : Facebook Reveals the “Access Your Information” Data Tool and New Privacy Shortcuts Larry / LarrysWorld.com : Are F...
Rupert Murdoch suggests Facebook pay carriage fees similar to the cable TV model to recognize trusted publishers
How to Stay Safe from Killer Robots? Stand In a Puddle Siladitya Ray / MediaNama : Rupert Murdoch wants Facebook to pay publishers for their content Todd Spangler / Variety : Rupert Murdoch: Facebook ...
Snapchat debuts new ad formats allowing advertisers to post Promoted Stories in Stories tab and AR Trial Ads for placing interactive objects in a camera view
Asos and HBO trial new Snapchat promoted stories … Rebecca Stewart / The Drum : Asos and HBO first to experiment with Snapchat's branded Stories offering Garett Sloane / Ad Age : Snapchat Spends Black...
Snap to roll out “Snap to Store” tool, which lets brands measure if Snapchat geofilter ad campaigns drive users to specific locations
Mike Shields / Wall Street Journal :
Google will let Media Rating Council audit YouTube ad data, as well as ads displayed on non-Google sites purchased via AdWords, DoubleClick Bid Manager
Mike Shields / Wall Street Journal :