Roku raises its revenue share for ad-supported streaming channels from 40% to 45% and forces linear channels to use its ad insertion technology and CDN services
Hello! Welcome back to another edition of Lab Weekly. Mike Shields / Next in Marketing : Why is Facebook sitting out CTV? Tweets: @richlightshed : the power of being an Operating System #tvOSwars htt...
Verizon Media says it is planning personalized features for Yahoo Mail, and around 500K users watched NFL streams in the Yahoo Mail app in tests in Q4 2020
- Verizon Media CEO Guru Gowrappan tells Insider the unit is preparing a “mega” product launch in the coming weeks. Tweets: @michaelbarthel , @caseynewton , @sarthakgh , @jason_kint , @hkanji , @larak...
Snapchat debuts new ad formats allowing advertisers to post Promoted Stories in Stories tab and AR Trial Ads for placing interactive objects in a camera view
Asos and HBO trial new Snapchat promoted stories … Rebecca Stewart / The Drum : Asos and HBO first to experiment with Snapchat's branded Stories offering Garett Sloane / Ad Age : Snapchat Spends Black...
Snap to roll out “Snap to Store” tool, which lets brands measure if Snapchat geofilter ad campaigns drive users to specific locations
Mike Shields / Wall Street Journal :
Media brands, including many Snapchat Discover partners, are testing Instagram Stories and report solid early traffic
Mike Shields / Wall Street Journal :
Fullscreen to launch streaming service April 26, featuring 800 hours of content, including programming from YouTube stars and older TV series for $5 per month
Mike Shields / Wall Street Journal :
Spotify to roll out video to all Android users this week, iOS users next week, in US, UK, Germany and Sweden
Mike Shields / Wall Street Journal :