Disney

Disney ends its three-year OpenAI licensing deal, signed in December 2025, in which it agreed to invest $1B in OpenAI and license 200+ of its characters to Sora

Disney ends its three-year OpenAI licensing deal, signed in December 2025, in which it agreed to invest $1B in OpenAI and license 200+ of its characters to Sora

OpenAI said it will discontinue Sora, the generative-AI video creation platform it launched last year, without providing a reason for the decision.

Disney ends its partnership with OpenAI, signed in December 2025, in which it pledged to invest $1B and agreed to license some characters to Sora

Todd Spangler /Variety:

The OpenAI deal gives Disney a fair amount of oversight and control over how its IP is used, including a joint steering committee to monitor user creations

Walt Disney has reached an agreement with OpenAI that will make the company the first major content licensing partner on Sora, OpenAI's social video platform.

The OpenAI deal gives Disney a fair amount of oversight and control over how its IP is used, including a joint steering committee to monitor user creations

Disney and OpenAI sign a three-year deal to bring 200+ Disney characters to Sora; Disney makes a $1B investment in OpenAI and will become a major OpenAI client

Agreement marks a significant step in setting meaningful standards for responsible AI in entertainment.

Amazon and Netflix partner to let advertisers buy Netflix ad inventory via Amazon's demand-side platform, after Amazon signed a similar deal with Disney in June

Amazon and Netflix are two of the major competitors in Hollywood's streaming wars, but in at least one instance, they're ready to team up.

Source: Netflix is using Runway AI's video generation tools for production; Disney is testing out the tools and talked with Runway about possible uses for them

Rachel Metz / Bloomberg :

Disney and ITV agree to stream hit shows like The Bear and Love Island on each other's platforms for the first time, from July 16; both will be able to sell ads

Daniel Thomas / Financial Times :

Disney and Amazon partner to let media buyers using Amazon's DSP have better tools to target consumers on ad-tier programming across Disney+, Hulu, and ESPN+

Erik Hayden / The Hollywood Reporter :