Disney and OpenAI sign a three-year deal to bring 200+ Disney characters to Sora; Disney makes a $1B investment in OpenAI and will become a major OpenAI client
Agreement marks a significant step in setting meaningful standards for responsible AI in entertainment.
OpenAI
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Discussion
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@mgsiegler
M.G. Siegler
on x
Quick read is that the deal is more about optics at the moment - certainly in helping OpenAI against Google, but also Disney signaling a continued push to be forward-thinking with tech. At a time when Hollywood is freaking out about the future, no less! https://spyglass.org/...
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@hshaban
Hamza Shaban
on x
What's confusing about Disney partnering with OpenAI is Disney is held up as a haven from YouTube algorithmic slop and more recently AI slop. (You don't have to worry about your kids scrolling thru Disney+) This deal doesn't impact Disney's platform but it taints that dynamic [im…
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@kylebrussell
Kyle Russell
on x
the Fanfic Cinematic Universe
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@sarafischer
Sara Fischer
on x
NEW on Disney/OpenAI deal: -It's not just 200 characters users can access but also 100s of other props (ie lightsabers) -Disney has created a large brand appendix outlining all the use cases not allowed, has created steering committee w OpenAI to monitor https://www.axios.com/...
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@jason_kint
Jason Kint
on x
Bam, OpenAI + Disney. Another huge signal: AI companies know they must pay for premium content and earn public trust. 1/2 [image]
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@yaacov
@yaacov
on x
Please take our IP and here's some cash while we're at it Wonder how this effects lawsuits against other ai services https://openai.com/...
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@ljkawa
Luke Kawa
on x
Am I excited to make a short-form video of Mufasa scrambling back up the edge of the cliff and punting Scar to his death? Yes. Yes I am. https://openai.com/...
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@gavinpurcell
Gavin Purcell
on x
WOW. Disney + OpenAI. Three year deal for 200 Disney characters available in Sora & a one billion dollar equity investment in OAI from Disney. Certain Sora UGC will go to Disney+. Massive, massive deal in the AI content space. https://openai.com/... [image]
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@haydenfield
Hayden Field
on x
🚨OPENAI-DISNEY DEAL🚨 -3yr licensing agreement for Sora to generate vids of 200+ Disney-owned characters -Disney+ will make some of those vids avail to stream -Disney will become a “major customer” of OpenAI as part of deal & make a $1B equity investment https://openai.com/...
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@andrewcurran_
Andrew Curran
on x
Behold! Three year agreement. ‘Alongside the licensing agreement, Disney will become a major customer of OpenAI, using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees.’ [image]
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@loudmouthjulia
Julia Alexander
on x
$1B in OpenAI, $1.5 billion in Epic. Way of being in the businesses without being ~in~ the businesses until they know how to~to be~ in the businesses.
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@stokel
Chris Stokel-Walker
on x
This is wild - for both companies in different ways. OpenAI now has to get way more stringent with creating a safe AI environment, while Disney just became an AI investor. That's before you get to the AI copyright fight Disney is waging https://openai.com/...
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@loudmouthjulia
Julia Alexander
on x
Bob Iger realized they can't control what people are gonna do with Disney IP anyway, so they might as well make money off it. Interesting timing too: Sora has seen a steady drop in downloads across Google and Apple app stores over the last few weeks, per Sensor Tower. [image]
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@andrewcurran_
Andrew Curran
on x
'Among the characters fans will be able to use in their creations are Mickey Mouse, Minnie Mouse, Lilo, Stitch, Ariel, Belle, Beast, Cinderella, Baymax, Simba, Mufasa, as well as characters from the worlds of Encanto, Frozen, Inside Out, Moana, Monsters Inc., Toy Story, Up, [imag…
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@dankim.com
Dan Kim
on bluesky
hey remember back in the day when disney wouldn't buy twitter because it was too gross for them 💀 [embedded post]
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@matthewdowsmith
Matthew Dow Smith
on bluesky
This is a kick in the teeth to generations of creatives who have poured their hearts and souls into projects at Disney and should raise serious concerns about anyone working with any division of Disney ever again, including Marvel.
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@chrisyogerst.com
Chris Yogerst
on bluesky
“The three-year deal signals that studios may look to embrace, rather than fight, AI startups that already allow users to infringe on their intellectual property. By this thinking, at least Hollywood companies are able to monetize their IP with lucrative licensing deals...” — …
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@mergesort.me
Joe Fabisevich
on bluesky
Turns out move fast and break copyright still works.
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@jackcarterbenjamin
Jack Benjamin
on bluesky
Disney has struck a 3-yr content licensing partnership with OpenAI. — Sora users will be able to generate short AI videos that draw on more than 200 Disney, Marvel, Pixar and Star Wars characters. — Disney will also make a $1bn equity investment in OpenAI and become a “major …
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@hypervisible.blacksky.app
@hypervisible.blacksky.app
on bluesky
Cool. Now the videos of Buzz Lightyear cooking meth can stream on Disney plus too.
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@damonberes.com
Damon Beres
on bluesky
I'm surprised to see that Disney appears to be bowing to OpenAI here, rather than the other way around
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@tyleraking.com
Tyler King
on bluesky
“Under the license, fans will be able to watch curated selections of Sora-generated videos on Disney+...”
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@markriedl
Mark Riedl
on bluesky
Absolutely no way that Disney doesn't come to regret AI user-generated content of their characters openai.com/index/disney...
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@mollytempleton.com
Molly Templeton
on bluesky
they'd rather spend a literal billion dollars on this shit than, idk, just to cough up one example, pay animators decent rates
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@hunterwalk.com
@hunterwalk.com
on bluesky
THE MOUSE ALWAYS GETS ITS MONEY [embedded post]
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r/nottheonion
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on reddit
Disney to Invest $1 Billion in OpenAI in Major Deal That Boosts Sora In Hollywood
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r/technology
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on reddit
Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
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r/animation
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on reddit
The Walt Disney Company and OpenAI reach landmark agreement to bring beloved characters from across Disney's brands to Sora
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r/PoliticalOptimism
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on reddit
Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
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r/TheBigPicture
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on reddit
Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
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r/MarvelStudiosSpoilers
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Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
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r/SoraAi
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200+ Disney/Marvel/Star Wars/Pixar characters to be allowed in Sora
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r/StarWars
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on reddit
Disney to Invest $1 Billion in OpenAI in Major Deal That Boosts Sora In Hollywood
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r/singularity
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on reddit
Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
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r/aiwars
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Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
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r/blankies
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on reddit
Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
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r/TwoBestFriendsPlay
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on reddit
In move that's 100% bound to age like the finest unpasteurized milk: Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
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r/boxoffice
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on reddit
Disney to Invest $1 Billion in OpenAI in Major Deal That Boosts Sora In Hollywood
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r/movies
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Disney to Invest $1 Billion in OpenAI in Major Deal That Boosts Sora In Hollywood
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r/StockMarket
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Disney making $1 billion investment in OpenAI, will allow characters on Sora AI video generator
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@nitishpahwa.com
Nitish Pahwa
on bluesky
meanwhile (very interesting to see how Disney picks its A.I. battles here) variety.com/2025/digital...
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@rwmead
Ryan W. Mead
on bluesky
Well, speak of the Maleficent: on the exact same day Disney signed a huge deal to allow OpenAI to legally use their characters in AI-generated images, the same attorney representing them in their two AI lawsuits has sent an angry letter to Google: variety.com/2025/digital...
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@davelee.me
Dave Lee
on bluesky
Guess we know how the OpenAI deal went down eh [embedded post]
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@wavesblog
Simonetta Vezzoso
on bluesky
“Google's conduct is particularly harmful because Google is leveraging its market dominance across multiple channels to distribute its AI Services and using the draw and popularity of infringed copyrighted works to help maintain that dominance.” [embedded post]
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@gigawattconduit
Justin Carter
on bluesky
“Hey, if anyone's gonna taint the image of our brands, it's gonna be us!” variety.com/2025/digital...
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r/ChatGPT
r
on reddit
Walt Disney to invest $1 billion in OpenAI, license characters for Sora