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Chronicles

The story behind the story

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General Mills and Audi paused Twitter ads, and sources say Pfizer and Mondelez have as well, as concern over content moderation grows

Advertisers are concerned about a flurry of executive departures at Twitter and new owner Elon Musk's plans for content moderation

Wall Street Journal

Discussion

  • @neilcybart Neil Cybart on x
    Car brands are pulling ads from Twitter claiming content moderation concerns. Or...is it because one of their largest competitors now runs Twitter & they aren't sure how he can use that to his advantage by gaining insights into how people engage with different car brands / ads?
  • @patrickcoffee Patrick Coffee on x
    “Mr. Musk participated in a video call with WPP...& some of its clients such as Coca-Cola Co., Unilever and Google. Mr. Musk stressed that Twitter would be a safe place for brands, promising to rid the platform of bots and add community-management tools” https://www.wsj.com/...
  • @jason_kint Jason Kint on x
    total own goal by Musk that will take significant work and time to regain trust of brands and their agencies who are accountable for them. More brands and likely publishers soon, too. https://www.wsj.com/...
  • @techwontsaveus @techwontsaveus on x
    “Food company General Mills, Oreo maker Mondelez International, Pfizer, and Volkswagen AG's Audi are among a growing list of brands that have temporarily paused their Twitter advertising in the wake of the takeover of the company by Elon Musk.” https://www.wsj.com/...
  • @dalitdiva Dalit Diva on x
    Dropping this right here so that @elonmusk can see how important safety is for twitter's bottom line. https://www.wsj.com/...
  • @chriswarcraft Elon Musk on x
    <Elon Musk angrily dropping a pile of rakes onto the lawn and then stepping on them> “Those damn wokeists are at it again!” https://twitter.com/...
  • @danprimack Dan Primack on x
    More big advertisers pause Twitter spend. https://www.wsj.com/... (this is all of much greater financial consequence than blue checks... could have been mitigated by having content moderation group in place when Elon took over... or at least by now).
  • @citizenjaneph @citizenjaneph on x
    I'd really hate to see the @twitter I know fade away but firing the top execs, charging for verified badges, and planning on cutting the Twitter workforce in half doesn't sit well with me. Now, this. It may be bye bye Twitter if things start going south. https://twitter.com/...
  • @muellershewrote @muellershewrote on x
    Advertisers pause on Twitter. Probably waiting for a determination from the Treasury as to whether or not the purchase will be investigated by CFIUS. https://twitter.com/...
  • @davidfrum David Frum on x
    More antisemitism, more conspiracy theories, more trolling, more porn: what's for an advertiser not to love about the new Twitter? https://twitter.com/...
  • @atrupar Aaron Rupar on x
    nothing the pillow guy can't fix https://twitter.com/...
  • @juliusgoat @juliusgoat on x
    It's only a debacle if he wants to make Twitter profitable. If he wants to permanently destabilize global democracy, it's an investment. The US federal government should seize the asset as a national and global security risk. https://twitter.com/...
  • @bobcesca_go Bob Cesca on x
    You mean corporate brands don't want to be associated with an ungainly weirdo and his shoddy business model? https://twitter.com/...
  • @rfsquared Ramin Farzaneh-Far MD on x
    . @pfizer doesn't need to pay for ads on here. @DrCaliff_FDA is doing it for them for free. https://twitter.com/...
  • @ivanthek @ivanthek on x
    Unlike GM, you can't say this 👇was motivated by Tesla competition. Two large advertising companies recommended their clients temporarily pause paid advertising on Twitter, the latest example of Madison Avenue's caution after Elon Musk's takeover https://www.wsj.com/...
  • @emporersnewc Steve Analyst on x
    This isn't good, but from some of the replies, you wouldn't think so. https://twitter.com/...
  • @fpwellman Fred Wellman on x
    Told ya. Nobody wants screenshots of their brands next to hate, racism, and antisemitism. — General Mills, Audi, Mondelez and Pfizer join a growing list of companies pausing Twitter advertising https://www.wsj.com/...
  • @kt_so_it_goes @kt_so_it_goes on x
    who needs their woke lib revenue, cat turd has ten times as much money to put into ads https://twitter.com/...