Elon Musk's hate for ads conflicts with Twitter's business model, as ad execs say they will move spending elsewhere if the company relaxes content moderation
“If you said to me that TikTok went away, that would be a disaster. But Twitter going away? Yeah, whatever.” https://www.nytimes.com/...
@intelwire
@intelwire on x
Take away the revenue, and Twitter just becomes a giant manifestation of Musk's id, in which we all try to survive https://twitter.com/...
@slpng_giants
@slpng_giants on x
This is exactly it. And the point we've been making from the start. Content moderation is not for us, the users, it's for those footing the bill: advertisers. Not one advertiser will sponsor Daily Stormer, so why would they sponsor a platform filled with the same content? https:/…
@tiffkhsu
Tiffany Hsu on x
What happens when your company, which is funded almost entirely by ads, is bought by a guy who says he hates them? @kateconger and I consider the tricky relationship between Twitter, Elon Musk and Madison Avenue. https://www.nytimes.com/...
@bmorrissey
Brian Morrissey on x
Doubtful he's going to be at the Medialink dinner in Cannes. https://www.nytimes.com/...
@kateconger
Kate Conger on x
really interesting how pretty much every tech company built its business through advertising, and how many are now trying to find a way out of the model (thinking about Apple's ATT and where it's pushing the industry to go) https://twitter.com/...
@ggreenwald
Glenn Greenwald on x
Democrats seeking to use corporate power to force @ElonMusk to maintain their regime of internet censorship is about as perfect an expression of that party's values and identity as anything I can think of: https://cnn.com/...
@accountabletech
@accountabletech on x
This comes after we sent a letter with 25 other organizations to “Twitter's top advertisers to demand that Musk commit to upholding 'standards of community trust and safety, and to pull their advertising spending from Twitter if he does not.'"https://www.bloomberg.com/ ...
@tsgiles
Tom Giles on x
Some advertisers are skittish about their as appearing alongside unfiltered content when @elonmusk takes over. Twitter has aggressive plans to set them at ease at this week's UpFronts ... scoop by @MaxwellAdler https://www.bloomberg.com/...
@lmoses
Lucia Moses on x
Salespeople will be salespeople, but this is ridiculous https://www.bloomberg.com/...