Google releases its first AI-generated ad, promoting Search's AI mode, but chooses not to include a label disclosing it was made with Veo 3 and other tools
Patrick Coffee / Wall Street Journal :
Sources: Meta's Community Notes won't apply to paid ads, but will be enabled for organic content, which includes brands' and influencers' unpromoted posts
Patrick Coffee / Wall Street Journal :
Apple apologizes for its “Crush” iPad Pro ad and scraps plan to run it on TV; Apple's VP of marketing communications Tor Myhren says “we missed the mark”
The company says its ‘Crush’ spot fell short of its goal of empowering and celebrating creatives
Most big brands haven't created AI-specific roles, despite many marketers believing AI will change their jobs; Coca-Cola promoted two executives to new AI roles
Patrick Coffee / Wall Street Journal : X: @patrickcoffee X: Patrick Coffee / @patrickcoffee : New from me: Gen AI is already changing everything, so big consumer brands will creat...
An interview with X CEO Linda Yaccarino on having “autonomy” under Elon Musk, planning to add video calls, payments between users, brands returning, and more
- X CEO Linda Yaccarino explained to CNBC on Thursday why the company decided to get rid of its Twitter branding.
Twitter changes its handle from @twitter to @X, Twitter Blue to @XBlue, @TwitterSupport to @Support, and more; the previous @X owner now uses @x12345678998765
Twitter has changed its official handle to @X as part of the ongoing rebranding. As a result, the original @Twitter handle is now inactive …
Uber plans to add video ads to its main app, Uber Eats, and alcohol app Drizly, starting in the US; 345K merchants bought Uber ads in Q1, up from 315K in Q4
The company, which sees ad sales as a key growth area, will debut long-form videos on Uber Eats, Drizly and its ride-hailing app
General Mills and Audi paused Twitter ads, and sources say Pfizer and Mondelez have as well, as concern over content moderation grows
Advertisers are concerned about a flurry of executive departures at Twitter and new owner Elon Musk's plans for content moderation
Twitter's Chief Customer Officer Sarah Personette “resigns”; sources say ad company IPG recommended that clients pause Twitter spending over moderation concerns
> Today, more than 40 organizations signed a letter to Twitter's major advertisers urging them to commit to pulling ads if Musk follows through with promises to roll back community...
A look at the increased use of celebrity deepfakes in ads, with or without their permission, raising legal and ethical questions for the marketing industry
Netflix says Basic with Ads will cost $6.99/month in the US and debut on November 3 in 12 countries, offering most titles, at up to 720p, and without downloads
Basic with Ads Firstpost Tech : Netflix set to launch its ad-supported tier on November 3, check pricing, ad frequency and other details Mitaksh / MediaNama : Netflix announces ad-...
Netflix says Basic with Ads will cost $6.99/month in the US and debut on November 3 in 12 countries, offering most titles, at up to 720p, and without downloads
Starting in November, Netflix will finally roll out its new ad-supported tier for just a few bucks a month …
Peiter Zatko's whistleblower report is framed as though it supports Musk's claims that Twitter is lying about spam, but the details actually show the opposite
We already wrote a long story looking at many of the eye-opening claims from Peiter “Mudge” Zatko in his whistleblower report …
Memo: meditation app Calm laid off 20% of its staff; sources say Calm employed ~400 people and approximately 90 were laid off; Calm had a $2B valuation in 2020
Cuts hit marketing department at tech ‘unicorn’ — Calm.com Inc., maker of popular meditation and wellness app Calm …
Memo: meditation app Calm lays of 20% of its staff; sources say Calm employed ~400 people and approximately 90 were laid off; Calm was valued at $2B in 2020
Cuts hit marketing department at tech ‘unicorn’ — Calm.com Inc., maker of popular meditation and wellness app Calm …
Lyft forms Lyft Media, helping consolidate and expand its ad offerings, and plans to show more ads inside cars, on its app, and at bike-share stations
Through its Lyft Media unit, the ride-hailing company plans to offer more ads inside cars, on its app and at bike-share stations
Report: Microsoft is working on a program to let select brands advertise within free-to-play Xbox games, such as on a billboard, and won't take a revenue cut
Emma Roth / The Verge : Source: Insider .
Report: Microsoft is working on a program to let select brands advertise within free-to-play Xbox games, such as on a billboard, and won't take a revenue cut
The ads supposedly wouldn't disrupt gameplay — Microsoft is reportedly working on a program that will let brands showcase … Source: Insider .
Meta pauses all Facebook ads targeting people in Russia and stops letting marketers in Russia run ads globally, after Roskomnadzor blocked Facebook in Russia
- Facebook made yet another move against Russia amid its invasion of Ukraine. — The company is halting all ads in the country …
Roskomnadzor says it is blocking Facebook in Russia, citing 26 cases of “discrimination against Russian media and information resources” since October 2020
Russia is being cut off from the rest of the online world … France 24 : Russia blocks Facebook over ‘discrimination’ of state media Brittany Bernstein / National Review : Kremlin B...