Oreo maker Mondelez has spent $40M+ on an AI tool, developed with Publicis and Accenture, to cut costs for the production of marketing content by 30% to 50%
- AI tool cuts ad production costs by 30% to 50%, exec says — Mondelez has invested $40 million in AI tool, exec says
General Mills and Audi paused Twitter ads, and sources say Pfizer and Mondelez have as well, as concern over content moderation grows
Advertisers are concerned about a flurry of executive departures at Twitter and new owner Elon Musk's plans for content moderation
Some companies attacked in 2017's NotPetya ransomware plague have been denied insurance coverage over “war exclusion” clauses
New York Times : Tweets: @jckichen , @nytimesbusiness , @nicoleperlroth , @nytimesbusiness , and @puiwingtam Tweets: @jckichen : This is why the language we use to talk about what seem like abstract ...
Mondelez sues insurer for refusing to pay $100M claim for NotPetya damages in the first major legal battle over cost recovery from state sponsored cyberattacks
Financial Times :
Snack maker Mondelez readying ‘smart shelves’ to track and influence shopper behavior
A snack maker plans to introduce “smart” grocery store shelves to target shoppers with customized ads intended to spur impulse purchases. — Mondelez International Inc. will set up “smart shelves” …