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The EU says Apple decided not to roll out Siri AI in the EU after it had unsuccessfully requested to be exempted from interoperability obligations for the tool

Inti Landauro /Reuters:

Reuters Inti Landauro

Discussion

  • @jewiss Connor Jewiss on x
    Apple and the EU are telling very different stories on Siri AI, and right now, it's a standoff. Apple's press release and comments to @LelloucheNico say the DMA would force it to give rival assistants deep access to messages, files, photos, app actions, and personal context, [vid…
  • @artisny @artisny on bluesky
    Two on-device models are enough for me.  And personally, I understood the vision presented in the Keynote.  No more “AI for AI's sake”—cheers to that.
  • @markgurman Mark Gurman on x
    Craig Federighi says at a post-event talk with media that Apple isn't using the same Gemini models that Google deploys to its own users.
  • @eliebakouch Elie on x
    local models from Apple Siri AI are a 3B dense and a 20B total ~1-4B active (adaptive compute!) for the MoE they use early routing decision to decide once per prompt which experts will be activated for the full model depth. it seems that the early routing also decides the number …
  • @munster_gene Gene Munster on x
    The 5% slide of AAPL shares was one part sell-the-news and four parts uncertainty about when every iPhone user, whether in the U.S., Europe, or China, will get their hands on the new Siri AI. https://genemunster.com/...
  • @firstadopter Tae Kim on x
    It's almost as if agentic AI workloads run best on Nvidia GPUs? CRAZY. ""For the most demanding tasks, including agentic tool-use and complex reasoning, we worked with Google and NVIDIA to extend our PCC infrastructure to Google Cloud systems using NVIDIA GPUs, while maintaining
  • @firstadopter Tae Kim on x
    WOW.  Apple is now using... NVIDIA GPUs!?!  Let's go.  $AAPL $NVDA $INTC “Now, we are collaborating with Google and NVIDIA to run new Apple Intelligence workloads on Google Cloud, extending our industry-leading PCC privacy commitments to third-party data centers for the first tim…
  • @kimmonismus @kimmonismus on x
    Interesting: New Apple Intelligence Siri only available on iPhone 17 Pro. Of course not be available in the EU (god damn) [image]
  • @markgurman Mark Gurman on x
    Apple's new AI braintrust. Right to left: Craig Federighi, Sebastien Marineau-Mes (Craig's number 2)., Mike Rockwell (Siri) and Amar Subramanya (AI research and models). [image]
  • @benbajarin Ben Bajarin on x
    Apple execs confirming using broader GCP and NVIDIA GPUs for Apple Private cloud compute: “This is our most capable model, with quality similar to Gemini Frontier models, and to bring this model to production, we work with both Google and Nvidia to extend our private cloud comput…
  • @quinnypig Corey Quinn on x
    Sooo... I hate to ask this, but do we think that Google is developing a better model that they aren't using themselves for Apple, or that Apple is using a worse model than Google's flagships?
  • @hamburger Ellis on x
    Evokes nothing... But at least it's not another butthole [image]
  • @markgurman Mark Gurman on x
    While there was nothing revolutionary, Apple just rebooted the foundation of its platforms with functional AI, a working Siri and improved performance. This is critical ahead of the next three years of blockbuster new devices that run these operating systems. The right move.
  • @macrumorslive @macrumorslive on x
    Apple Intelligence features are available on iPhone 15 Pro and later, but the most powerful on-device model is limited to newer iPhones, iPads, and Macs. Developers are getting access to Siri AI today, but it is not going to be available in the EU initially. [image]
  • @brandonbutch Brandon Butch on x
    Apple Intelligence in iOS 27 is impressive! #WWDC26 [image]
  • @mweinbach Max Weinbach on x
    Apple foundation models for image generation are now in Image Playground This is essentially nano banana
  • @9to5mac @9to5mac on x
    You can now use Apple Intelligence to describe a Shortcut, and it will build it 👏 [image]
  • @stocksavvyshay Shay Boloor on x
    $AAPL is making Messages more context-aware with Apple Intelligence. The app can now suggest actions like adding a photo, note or reminder based on the conversation you are having. [image]
  • @stufflistings Mukul Sharma on x
    Wow 😍 You can now simply describe a shortcut and Apple Intelligence will make one for you. #WWDC #iOS27 [image]
  • @ijustine @ijustine on x
    Just use your voice to create Apple short cuts and Apple Intelligence will create it for you! #WWDC [video]
  • @macrumorslive @macrumorslive on x
    Home app now understands related activities so you get one notification instead of many. For cameras, the Home app can use Apple Intelligence to analyze footage and let you know what's going on. Home app elevates most important clips you might want to review. [image]
  • @kimmonismus @kimmonismus on x
    Apple Intelligence sounds like a very good update. But did I miss all the relevant (nerd) stuff like paramters, evals in benchmarks and what not? Hopefully on their website [image]
  • @munster_gene Gene Munster on x
    $AAPL announces the new Siri AI and stock trades down 2.5% on the announcement. My take: The stock drop is entirely buy on the rumor, sell on the news. Everything they showed is what was expected and the features are something only Apple and Google can do with personalized AI.
  • @mweinbach Max Weinbach on x
    Gemini DOES NOT power Siri Apple foundational models power Siri Those models are based on Gemini technology. It is not Gemini. Apple and Google have been clear about this since January. [image]
  • @markgurman Mark Gurman on x
    The other interesting thing to note from the keynote: watching the demos, there is ZERO doubt these are real, recorded demonstrations on live devices. There will be no confusion about what is real or fake like there was at WWDC 2024 and the initial attempt at the new Siri.
  • @signulll @signulll on x
    apple finally improved the voice dictation models across iOS, macOS, etc. this has a potential impact on all of the voice dictation companies launched. [image]
  • @testingcatalog @testingcatalog on x
    WWDC 🔥: New Apple Intelligence is built on top of Apple Foundation and Gemini models! Let's see what's inside 👀 [image]
  • @durvidimel David ImeI on x
    Siri now has special “Siri AI” branding which seems... a bit redundant?
  • @durvidimel David ImeI on x
    As expected, Apple is making a huge deal about models being either on-device or on Private Cloud Compute, pushing into AI while trying to maintain trust
  • @film_girl Christina Warren on x
    As I expected, Apple is going to punt the “on-device” story for Apple Intelligence and push towards the “private cloud compute” story for the models that you'll actually want to use. I'm glad on-device isn't going away, but it's clear a hybrid approach is absolutely necessary
  • @mweinbach Max Weinbach on x
    The new Apple Foundation Models used Gemini technology, but these are still Apple models [video]
  • Param P. Param P. on linkedin
    Excited to see Apple Intelligence bring powerful AI capabilities into everyday experiences — including Describe a Shortcut, announced today. …
  • @viticci@mastodon.macstories.net @viticci@mastodon.macstories.net on mastodon
    Nice change to Shortcuts not mentioned in the keynote:  —  “automatically opening their favorite productivity apps with a specific window arrangement when they connect their iPad to their Magic Keyboard”  —  New actions for iPad window management and keyboard detection!  —  https…
  • r/apple r on reddit
    Expanding Private Cloud Compute
  • r/ios r on reddit
    Apple Reveals New AI Architecture Built Around Google Gemini Models
  • r/iphone r on reddit
    Apple Reveals New AI Architecture Built Around Google Gemini Models
  • @benbajarin Ben Bajarin on x
    Per Craig Federhigi on how much Google gemini stuff they use for Apple Intelligence: “we don't have the Gemini app as our app. In fact, none of that client code is part of how we run an iOS for these models. We use none of the models that Google deploys to their customers, nor
  • @mweinbach Max Weinbach on x
    All of the Apple Foundation models were trained on latest gen TPUs, all but AFM Server Pro run on Apple Silicon. AFM Server Pro runs on Nvidia GPUs
  • @nvidia @nvidia on x
    Proud to collaborate on the next frontier of private AI. 🔒 Apple is expanding Private Cloud Compute to @GoogleCloud using NVIDIA GPUs. https://security.apple.com/...
  • @firstadopter Tae Kim on x
    This may be the first time Apple is using Nvidia chips in OVER A DECADE
  • @radian Ivan Krstić on x
    🔺NEW: Apple is expanding Private Cloud Compute (PCC) beyond our data centers. PCC on Google Cloud: NVIDIA Confidential Computing, Intel TDX, and Google's Titan chip, with capabilities that go far beyond a traditional confidential computing deployment. https://security.apple.com/.…
  • @scobleizer Robert Scoble on x
    @BenBajarin Apple distilled Google's models for its own use. Which is why it didn't talk much about Google today. I hear that Apple is still highly freaked out about the privacy implications of AI. And my consumer research shows that armies of “normies” are also freaked out, so t…
  • @caro_milanesi Carolina Milanesi on x
    @BenBajarin Agree and I wonder if it is just a signal of how much NVIDIA has become synonymous with AI so you never go wrong in mentioning how you work with them
  • @mweinbach Max Weinbach on x
    AFM Core Advanced on-device model running on A19 Pro is a sparse model. It's 20B parameters. It's fully Apple designed. It is an MoE but when it processes the prompt, it only loads the parameters needed and locks them in. If it's 20B parameters total, but on a specific
  • @zephyr_z9 @zephyr_z9 on x
    “AFM Cloud Pro seems to be based on Gemini foundation and data, but Apple did their own pre-training, post-training, RL, etc” Google shared its training data and training recipes DAYUM
  • @benbajarin Ben Bajarin on x
    If you have followed Apple for any length of time you know they don't mention partner/providers lightly. Specifically calling out NVIDIA here as well is interesting IMO. We knew this, but to hear them call it out...
  • @mweinbach Max Weinbach on x
    Apple just clarified AFM Cloud is Apple's own model, trained with Gemini outputs AFM local models are entirely Apple models AFM Cloud Pro seems to be based on Gemini foundation and data, but Apple did their own pre-training, post-training, RL, etc
  • @mweinbach Max Weinbach on x
    Apple Foundation Model Cloud Pro is the best Apple model, and runs on Nvidia GPUs in Google Cloud Apple Foundation Model Cloud and Cloud Image run on Apple Silicon. Both are private cloud compute.
  • @trungtphan Trung Phan on x
    Apple WWDC just demo'd new Siri AI powered by Apple Intelligence (aka Gemini distillation). It's supposed to be more conversational with on-screen visual intelligence and can integrate user context (photos, contacts, calendars). The WWDC 2024 version was pure vapourware but [vide…
  • @tomwarren Tom Warren on x
    Apple's WWDC keynote was a weird one. I couldn't care less about Siri AI, and yet it felt like it was just a Siri AI keynote. I'm not hyped to install iOS 27 at all ¯\_(ツ)_/¯
  • @mweinbach Max Weinbach on x
    Using Apple Mail on macOS now I just was able to reply to a phone OEM asking for my address by saying “reply to this email and send my address and number” in Spotlight and it did it in like 15 seconds. Finally as fast as doing it myself
  • @firstadopter Tae Kim on x
    Apple and Nvidia WORKING TOGETHER!
  • @dcurtis Dustin Curtis on x
    The new Siri in iOS 27 is incredible—it works almost flawlessly with even ridiculously complex asks. Well worth the two years of waiting while Apple figured it out. Almost no notes. Both the design and functionality are as good as I could have hoped for.
  • @aaronp613 Aaron on x
    The “New Siri” on iOS 27 has a waitlist to get in [image]
  • @mgsiegler M.G. Siegler on x
    On one hand, appreciate that Siri no longer looks like a masked bandit. On the other, what the fuck is that? Two kidney beans? A kid learning to draw yin/yang? #wwdc26
  • @markgurman Mark Gurman on x
    The important details: - Siri AI for developers in English today; all users later this year in beta. - Siri AI is NOT yet coming to the EU given the regulatory issues there. - Siri AI and new Apple Intelligence features are also not yet coming to China for similar reasons.
  • @kevinroose Kevin Roose on x
    At WWDC hearing about the new Siri AI, which is powered by Apple Intelligence, which is powered by Apple Foundation Models, which is powered by Gemini. I think I have this right. [image]
  • @wolf_financial Wolf on x
    Here is a first look at Apple's new AI powered Siri [video]
  • @mkbhd Marques Brownlee on x
    Describe a Siri shortcut with natural language -> Siri AI builds it. Makes so much sense.
  • @mrwhosetheboss Arun Maini on x
    Siri's getting a rebrand! Siri AI - More capable - More conversational - New logo - Based in the Dynamic Island, AND its own dedicated app #WWDC [image]
  • @aaronp613 Aaron on x
    How it will feel using the new Siri AI in visionOS 27 [image]
  • @idevicehelpus @idevicehelpus on x
    The New Siri AI Looks Great! [video]
  • @avstorm Andreas Storm on x
    Siri app icon update [image]
  • @ijustine @ijustine on x
    Split the bill w SIRI-AI! #wwdc [video]
  • @mweinbach Max Weinbach on x
    Siri will learn the way you send emails and chat with specific people, so it will adapt email drafts to the specific person If you speak professionally with your employer but not family, it will match that style for just your employer! It does it on a person by person basis
  • @benbajarin Ben Bajarin on x
    As we talk about enterprise workflow control plane, the Apple opportunity here is Siri is turning into the control plane for consumer AI. Personal context, screen awareness, app actions, writing, search, and visual intelligence route through one assistant layer, which is a
  • @mgsiegler M.G. Siegler on x
    Of course, right after I say that, he starts doing a typing demo (on the Mac). Which also makes sense, obviously. IF IT WORKS (sensing a trend here?). #wwdc26
  • @loudmouthjulia Julia Alexander on x
    This is the first time I've been excited about Siri in years........still pre-cautiously reining in expectations.
  • @mkbhd Marques Brownlee on x
    I'm also gonna go ahead and guess that this first version of Siri AI will not let me change default apps. Like adding things to Google calendar instead of Apple calendar. Or sending Whatsapp messages instead of iMessages. Or Navigating with Google Maps instead of Apple Maps. I'd
  • @joannastern Joanna Stern on x
    Here we go! Siri AI powered by Apple's foundational models, which now include Google Gemini models. ➡️ More conversational and more expressive. There's even a sliders for controlling expressiveness + pace of voice. ➡️ On-screen awareness (as previously promised) ➡️ New design [im…
  • @mkbhd Marques Brownlee on x
    The demos of Siri AI are very grounded in personal context. So you can talk to Siri and bring in real-world knowledge, but it also finally does the things you'd expect: Searches your messages, contacts, Maps history, etc. And it can take actions in these same places: Add photos
  • @mgsiegler M.G. Siegler on x
    The Mike Rockwell demo makes it pretty clear: Apple views the iPhone + Siri AI as an AI device. Some Star Trek communicator vibes... with a screen, of course. Nice UI. IF IT WORKS, this should be big. Obviously, only Google (and maybe Samsung) can match right now. #wwdc26
  • @mweinbach Max Weinbach on x
    Siri AI is basically what most consumers use ChatGPT and Gemini for RIP consumer ambitions for AI companies
  • @markgurman Mark Gurman on x
    The gag here with this Siri demo is that Rockwell is showing use case after use case that should have worked for the last decade — only for them to actually work this time. Huge win.
  • @alexeheath Alex Heath on x
    This new Siri experience Apple is showing is exactly what the big AI players are going for: super personalized, all-knowing/present assistant Shots fired at Apple trying to control the interface layer, which even with ChatGPT as big as it is, feels very much up for grabs
  • @benbajarin Ben Bajarin on x
    This is not a perfect analogy, but i'm thinking through the framework how Apple's execution here is applied AI (same vein of applied robotics/taking robotics mainstream). In this case its which everyday frictions can the system remove without the user learning anything new,
  • @benthompson Ben Thompson on x
    It's actually super important that the Siri demo was kind of slow, because it emphasized it was real. Would be even better if it were live, though.
  • @mweinbach Max Weinbach on x
    The most powerful on-device model let's Siri get a way more expressive voice and better dictation (RIP WhisperFlow)
  • @bzamayo Benjamin Mayo on x
    ok just get mike rockstar to do autocorrect, do home screen arranging, just let him do everything
  • @bzamayo Benjamin Mayo on x
    Good demo. The visual design for new Siri is also super slick.
  • @stevesi Steven Sinofsky on x
    Siri app — apple's super app.
  • @snazzylabs Quinn Nelson on x
    I feel like I'm at WWDC 2024 right now.
  • Miloni Vasa Miloni Vasa on linkedin
    Hey Siri, we made it.🚀  —  With WWDC'26, watched the world meet what my team at Apple built today - felt so proud of the hard work …
  • @carnage4life Dare Obasanjo on bluesky
    The big story from WWDC is Siri is now intelligent thanks to Google Gemini.  —  A major point of differentiation is Siri AI can pull info from Messages, Photos, Maps, Mail, Calendar and other apps.  —  Siri AI requests will run either on the device or through Private Cloud Comput…
  • @jewiss Connor Jewiss on x
    I can confirm that Siri AI works in the UK, which doesn't fall under the EU restriction. Source: me. I'm using it. https://x.com/...
  • @timsweeneyepic Tim Sweeney on x
    @pat_hedger Misleading. The EU law simply requires operating system makers building APIs for their own services like AI, to make them available to developers who make competing services. You can allusions to the anticompetitive scheme here through vague mentions of ‘security’.
  • @pat_hedger Patrick Hedger on x
    Competition policy is supposed to protect consumers and innovation. But the EU's DMA has once again prevented the latest and greatest service from reaching consumers. Adopting these policies stateside, like AICOA, would crush investment and innovation. https://www.apple.com/...
  • @oskargroth Oskar Groth on x
    So Apple is arguing that DMA rules prevent them from shipping Siri AI in the EU because they may eventually have to expose assistant-level capabilities to competitors... Either they haven't solved how to do that while preserving their privacy approach, or they don't think Siri is
  • @szilagyipal Szilágyi Pál on x
    Thank you @EU_Commission
  • @wongmjane Jane Manchun Wong on x
    Apple publishes a full-page press release blaming the EU for the delayed Siri AI launch in the region, while China got one footnote treatment for the similar delayed Siri AI launch [image]
  • @openmedfuture Bart de Witte on x
    Siri AI is amazing, but not available in the EU? Seriously? Even Siri? WWDC [image]
  • Frederick Abeloos Frederick Abeloos on linkedin
    Thanks to the EU, the entire EU based Apple Ecosystem userbase will not have access to Siri AI.  —  Since years I am developing a love and hate feeling and thoughts about AI in general. …
  • Bruce Lawson Bruce Lawson on linkedin
    Apple designed its wonderful new (fast! private! thinking of the children!)  Siri AI in a way that it knew contravened the EU Digital Markets Act. …
  • @brucel Bruce Lawson on bluesky
    Apple designed its fab new (fast! private! thinking of the children!)  Siri AI in a way it knew contravened EU law, but asked to do it anyway, pinky-promising that it would make it compliant after 18 months.  EU said “no”.  Not-Steve and Not-Steve-Either are both Very Sad. www.ap…
  • @dbushell.com David Bushell on bluesky
    pro-consumer laws prevent EU users being victims of Apple Slurry AI, big win for user rights too!  —  quite sad how many are lapping up Apple's slopaganda:  —  www.apple.com/newsroom/202...
  • @wavesblog.eurosky.social Simonetta Vezzoso on bluesky
    The Ritual: new Apple product, old DMA tantrum www.apple.com/newsroom/202...
  • @sebastian.eurosky.social Eurosky Sebastian on bluesky
    So Apple has a working solution for the EU, but demanded a 18-months head start to manifest market share.  Apparently the EU didn't fall for it.  So now we're doing extortion again („Bad DMA") - same playbook as with Apple Intelligence in 2024.  🤡
  • @mrsbettybowers Mrs. Betty Bowers on bluesky
    “Apple, Google, and Meta are very excited to announce the release of new AI-driven products.  We guarantee that they will respect your privacy.  Unfortunately, these products are not available in Europe, as they have laws to protect your privacy.”
  • @kristofferjohansson.com Kristoffer Johansson on bluesky
    That we still haven't gotten access to iPhone Mirroring doesn't exactly make me hopeful about the Siri AI release in the EU.  —  #WWDC26
  • @blunderchief.blather.ing Wes Davis on bluesky
    lol at Apple acting like the DMA popped out of nowhere and delayed its AI features, as though the other AI companies haven't had to work around the DMA for years now.  [image]
  • @neil@mastodon.neilzone.co.uk Neil Brown on mastodon
    A rather bitter piece from Apple, seemingly trying to blame EU consumer protection law for attempting to protect consumers in the EU.  —  https://www.apple.com/...
  • r/EDV r on reddit
    Kein Siri AI in der EU auf iOS und iPadOS - Apples offizielle Begründung
  • r/europe r on reddit
    Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
  • r/czech r on reddit
    EU regulace.  Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
  • r/technology r on reddit
    Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
  • r/Applelntelligence r on reddit
    Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
  • r/MacOS r on reddit
    Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
  • r/macbookpro r on reddit
    New Siri AI Features Won't Initially Be Available in EU and China
  • @electric_maik Maik on x
    Since there's a lot of drama surrounding Siri AI, DMA, and the EU right now, here's a summary. Apple is currently holding back Siri AI within the EU because the company is a designated gatekeeper under the Digital Markets Act. For roughly 18 months, Apple has been trying to find
  • Tom Good Tom Good on linkedin
    With their recent WWDC keynote, Apple has shown how the new ‘Siri powered by Gemini models’ will come to life.  —  “Finally”, you might say. …