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Apple announces Siri AI, with on-screen awareness, personal context understanding, a Dynamic Island-based interface, and more, along with a new Siri app

9to5Mac Zac Hall

Discussion

  • @markgurman Mark Gurman on x
    The other interesting thing to note from the keynote: watching the demos, there is ZERO doubt these are real, recorded demonstrations on live devices. There will be no confusion about what is real or fake like there was at WWDC 2024 and the initial attempt at the new Siri.
  • @mweinbach Max Weinbach on x
    Siri AI is basically what most consumers use ChatGPT and Gemini for RIP consumer ambitions for AI companies
  • @mweinbach Max Weinbach on x
    The most powerful on-device model let's Siri get a way more expressive voice and better dictation (RIP WhisperFlow)
  • @mgsiegler M.G. Siegler on x
    On one hand, appreciate that Siri no longer looks like a masked bandit. On the other, what the fuck is that? Two kidney beans? A kid learning to draw yin/yang? #wwdc26
  • @kevinroose Kevin Roose on x
    At WWDC hearing about the new Siri AI, which is powered by Apple Intelligence, which is powered by Apple Foundation Models, which is powered by Gemini. I think I have this right. [image]
  • @wolf_financial Wolf on x
    Here is a first look at Apple's new AI powered Siri [video]
  • @mkbhd Marques Brownlee on x
    Describe a Siri shortcut with natural language -> Siri AI builds it. Makes so much sense.
  • @mrwhosetheboss Arun Maini on x
    Siri's getting a rebrand! Siri AI - More capable - More conversational - New logo - Based in the Dynamic Island, AND its own dedicated app #WWDC [image]
  • @aaronp613 Aaron on x
    How it will feel using the new Siri AI in visionOS 27 [image]
  • @idevicehelpus @idevicehelpus on x
    The New Siri AI Looks Great! [video]
  • @avstorm Andreas Storm on x
    Siri app icon update [image]
  • @ijustine @ijustine on x
    Split the bill w SIRI-AI! #wwdc [video]
  • @mweinbach Max Weinbach on x
    Siri will learn the way you send emails and chat with specific people, so it will adapt email drafts to the specific person If you speak professionally with your employer but not family, it will match that style for just your employer! It does it on a person by person basis
  • @benbajarin Ben Bajarin on x
    As we talk about enterprise workflow control plane, the Apple opportunity here is Siri is turning into the control plane for consumer AI. Personal context, screen awareness, app actions, writing, search, and visual intelligence route through one assistant layer, which is a
  • @mgsiegler M.G. Siegler on x
    Of course, right after I say that, he starts doing a typing demo (on the Mac). Which also makes sense, obviously. IF IT WORKS (sensing a trend here?). #wwdc26
  • @loudmouthjulia Julia Alexander on x
    This is the first time I've been excited about Siri in years........still pre-cautiously reining in expectations.
  • @trungtphan Trung Phan on x
    Apple WWDC just demo'd new Siri AI powered by Apple Intelligence (aka Gemini distillation). It's supposed to be more conversational with on-screen visual intelligence and can integrate user context (photos, contacts, calendars). The WWDC 2024 version was pure vapourware but [vide…
  • @mkbhd Marques Brownlee on x
    I'm also gonna go ahead and guess that this first version of Siri AI will not let me change default apps. Like adding things to Google calendar instead of Apple calendar. Or sending Whatsapp messages instead of iMessages. Or Navigating with Google Maps instead of Apple Maps. I'd
  • @joannastern Joanna Stern on x
    Here we go! Siri AI powered by Apple's foundational models, which now include Google Gemini models. ➡️ More conversational and more expressive. There's even a sliders for controlling expressiveness + pace of voice. ➡️ On-screen awareness (as previously promised) ➡️ New design [im…
  • @mkbhd Marques Brownlee on x
    The demos of Siri AI are very grounded in personal context. So you can talk to Siri and bring in real-world knowledge, but it also finally does the things you'd expect: Searches your messages, contacts, Maps history, etc. And it can take actions in these same places: Add photos
  • @markgurman Mark Gurman on x
    The gag here with this Siri demo is that Rockwell is showing use case after use case that should have worked for the last decade — only for them to actually work this time. Huge win.
  • @alexeheath Alex Heath on x
    This new Siri experience Apple is showing is exactly what the big AI players are going for: super personalized, all-knowing/present assistant Shots fired at Apple trying to control the interface layer, which even with ChatGPT as big as it is, feels very much up for grabs
  • @benbajarin Ben Bajarin on x
    This is not a perfect analogy, but i'm thinking through the framework how Apple's execution here is applied AI (same vein of applied robotics/taking robotics mainstream). In this case its which everyday frictions can the system remove without the user learning anything new,
  • @benthompson Ben Thompson on x
    It's actually super important that the Siri demo was kind of slow, because it emphasized it was real. Would be even better if it were live, though.
  • @bzamayo Benjamin Mayo on x
    ok just get mike rockstar to do autocorrect, do home screen arranging, just let him do everything
  • @bzamayo Benjamin Mayo on x
    Good demo. The visual design for new Siri is also super slick.
  • @stevesi Steven Sinofsky on x
    Siri app — apple's super app.
  • @snazzylabs Quinn Nelson on x
    I feel like I'm at WWDC 2024 right now.
  • @dcurtis Dustin Curtis on x
    The new Siri in iOS 27 is incredible—it works almost flawlessly with even ridiculously complex asks. Well worth the two years of waiting while Apple figured it out. Almost no notes. Both the design and functionality are as good as I could have hoped for.
  • @aaronp613 Aaron on x
    The “New Siri” on iOS 27 has a waitlist to get in [image]
  • @tomwarren Tom Warren on x
    Apple's WWDC keynote was a weird one. I couldn't care less about Siri AI, and yet it felt like it was just a Siri AI keynote. I'm not hyped to install iOS 27 at all ¯\_(ツ)_/¯
  • FOX 10 Phoenix FOX 10 Phoenix on x
    Apple unveils Siri AI, new intelligence features at WWDC
  • @kimmonismus @kimmonismus on x
    Interesting: New Apple Intelligence Siri only available on iPhone 17 Pro. Of course not be available in the EU (god damn) [image]
  • @stufflistings Mukul Sharma on x
    Wow 😍 You can now simply describe a shortcut and Apple Intelligence will make one for you. #WWDC #iOS27 [image]
  • @munster_gene Gene Munster on x
    $AAPL announces the new Siri AI and stock trades down 2.5% on the announcement. My take: The stock drop is entirely buy on the rumor, sell on the news. Everything they showed is what was expected and the features are something only Apple and Google can do with personalized AI.
  • @brandonbutch Brandon Butch on x
    Apple Intelligence in iOS 27 is impressive! #WWDC26 [image]
  • @signulll @signulll on x
    apple finally improved the voice dictation models across iOS, macOS, etc. this has a potential impact on all of the voice dictation companies launched. [image]
  • @film_girl Christina Warren on x
    As I expected, Apple is going to punt the “on-device” story for Apple Intelligence and push towards the “private cloud compute” story for the models that you'll actually want to use. I'm glad on-device isn't going away, but it's clear a hybrid approach is absolutely necessary
  • @quinnypig Corey Quinn on x
    Sooo... I hate to ask this, but do we think that Google is developing a better model that they aren't using themselves for Apple, or that Apple is using a worse model than Google's flagships?
  • @macrumorslive @macrumorslive on x
    Home app now understands related activities so you get one notification instead of many. For cameras, the Home app can use Apple Intelligence to analyze footage and let you know what's going on. Home app elevates most important clips you might want to review. [image]
  • @testingcatalog @testingcatalog on x
    WWDC 🔥: New Apple Intelligence is built on top of Apple Foundation and Gemini models! Let's see what's inside 👀 [image]
  • @hamburger Ellis on x
    Evokes nothing... But at least it's not another butthole [image]
  • @durvidimel David ImeI on x
    Siri now has special “Siri AI” branding which seems... a bit redundant?
  • @kimmonismus @kimmonismus on x
    Apple Intelligence sounds like a very good update. But did I miss all the relevant (nerd) stuff like paramters, evals in benchmarks and what not? Hopefully on their website [image]
  • @benbajarin Ben Bajarin on x
    Apple execs confirming using broader GCP and NVIDIA GPUs for Apple Private cloud compute: “This is our most capable model, with quality similar to Gemini Frontier models, and to bring this model to production, we work with both Google and Nvidia to extend our private cloud
  • @markgurman Mark Gurman on x
    Apple's new AI braintrust. Right to left: Craig Federighi, Sebastien Marineau-Mes (Craig's number 2)., Mike Rockwell (Siri) and Amar Subramanya (AI research and models). [image]
  • @durvidimel David ImeI on x
    As expected, Apple is making a huge deal about models being either on-device or on Private Cloud Compute, pushing into AI while trying to maintain trust
  • @markgurman Mark Gurman on x
    While there was nothing revolutionary, Apple just rebooted the foundation of its platforms with functional AI, a working Siri and improved performance. This is critical ahead of the next three years of blockbuster new devices that run these operating systems. The right move.
  • @stocksavvyshay Shay Boloor on x
    $AAPL is making Messages more context-aware with Apple Intelligence. The app can now suggest actions like adding a photo, note or reminder based on the conversation you are having. [image]
  • @mweinbach Max Weinbach on x
    The new Apple Foundation Models used Gemini technology, but these are still Apple models [video]
  • @markgurman Mark Gurman on x
    Craig Federighi says at a post-event talk with media that Apple isn't using the same Gemini models that Google deploys to its own users.
  • @9to5mac @9to5mac on x
    You can now use Apple Intelligence to describe a Shortcut, and it will build it 👏 [image]
  • @viticci@mastodon.macstories.net @viticci@mastodon.macstories.net on mastodon
    Nice change to Shortcuts not mentioned in the keynote:  —  “automatically opening their favorite productivity apps with a specific window arrangement when they connect their iPad to their Magic Keyboard”  —  New actions for iPad window management and keyboard detection!  —  https…
  • r/ios r on reddit
    Apple Reveals New AI Architecture Built Around Google Gemini Models
  • r/iphone r on reddit
    Apple Reveals New AI Architecture Built Around Google Gemini Models
  • @timsweeneyepic Tim Sweeney on x
    @pat_hedger Misleading. The EU law simply requires operating system makers building APIs for their own services like AI, to make them available to developers who make competing services. You can allusions to the anticompetitive scheme here through vague mentions of ‘security’.
  • @pat_hedger Patrick Hedger on x
    Competition policy is supposed to protect consumers and innovation. But the EU's DMA has once again prevented the latest and greatest service from reaching consumers. Adopting these policies stateside, like AICOA, would crush investment and innovation. https://www.apple.com/...
  • @openmedfuture Bart de Witte on x
    Siri AI is amazing, but not available in the EU? Seriously? Even Siri? WWDC [image]
  • @wongmjane Jane Manchun Wong on x
    Apple publishes a full-page press release blaming the EU for the delayed Siri AI launch in the region, while China got one footnote treatment for the similar delayed Siri AI launch [image]
  • @blunderchief.blather.ing Wes Davis on bluesky
    lol at Apple acting like the DMA popped out of nowhere and delayed its AI features, as though the other AI companies haven't had to work around the DMA for years now.  [image]
  • @kristofferjohansson.com Kristoffer Johansson on bluesky
    That we still haven't gotten access to iPhone Mirroring doesn't exactly make me hopeful about the Siri AI release in the EU.  —  #WWDC26
  • @neil@mastodon.neilzone.co.uk Neil Brown on mastodon
    A rather bitter piece from Apple, seemingly trying to blame EU consumer protection law for attempting to protect consumers in the EU.  —  https://www.apple.com/...
  • r/europe r on reddit
    Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
  • r/EDV r on reddit
    Kein Siri AI in der EU auf iOS und iPadOS - Apples offizielle Begründung
  • r/MacOS r on reddit
    Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
  • r/macbookpro r on reddit
    New Siri AI Features Won't Initially Be Available in EU and China
  • r/Applelntelligence r on reddit
    Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
  • r/technology r on reddit
    Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
  • r/czech r on reddit
    EU regulace.  Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
  • @shishirshelke1 Shishir on x
    Most powerful on-device models will be available only on iPhone Air and 17 Pro / Pro Max 12GB RAM is standard for it 💀 [image]
  • @spiritcodenwine Mark Buckley on x
    wow, we are killing 8 year old iPhone's? Basically, memory and caching for AI and speed won't work on phones with less than 128GB, me thinks.
  • @rileywestreel Riley West on x
    🚨 do you understand what happened to Apple.. At WWDC, Apple confirmed that Siri's cloud layer now runs on a custom Google Gemini model with 1.2 trillion parameters, licensed for roughly $1 billion a year. Strategically, this is a reversal. The company that built its brand on [vid…
  • @nandoprince93 Fernando Silva on x
    Curious to see the compromises made on SiriAI will be on lesser model Apple Devices [image]
  • @iupdate Sam Kohl on x
    I THOUGHT THE IPHONE 16 WAS BUILT FROM THE GROUND UP FOR AI? Apple not supporting everything on their less than 2 year old AI devices is insane.
  • @dylanmcd8 Dylan on x
    it's 2024 all over again [image]
  • @zephyr_z9 @zephyr_z9 on x
    @mweinbach What does this mean?? As far as I can tell, Apple is either post traning on a Gemini base model or just fine tuning it with their own data
  • @macrumorslive @macrumorslive on x
    Apple Intelligence features are available on iPhone 15 Pro and later, but the most powerful on-device model is limited to newer iPhones, iPads, and Macs. Developers are getting access to Siri AI today, but it is not going to be available in the EU initially. [image]
  • @pmdempsey.com Paul Dempsey on bluesky
    Meaning, given the fact that shelf life is one of the things people love about Apple, Siri will remain crap for millions.  Guys, do you know how badly you are already losing on your own devices.  [embedded post]
  • @neilcybart Neil Cybart on x
    The fact that Apple Intelligence is transforming the Phone app in the mid-2020s is so incredibly intriguing.
  • @mrwhosetheboss Arun Maini on x
    Visual Intelligence is coming to Vision Pro - it's like circle to search for your EYEBALLS #WWDC [image]
  • @andrew_osu Andrew O'Hara on x
    Huge update for Apple Home! - Continuously updating notifications - 4K video support - Video content analysis - Camera clip natural language search across multiple cameras - Faster pairing - Shortcuts also gets massive updates #wwdc #iOS27
  • @helloapplehome @helloapplehome on x
    Apple Home gets some updates • Continuously updating notifications for live events • 4K video support for HomeKit Secure Video • Advanced video content analysis with grouping of clips • Search for camera recordings across multiple cameras • Faster and more reliable device [image]
  • @macrumorslive @macrumorslive on x
    The Home app now supports 4K video, so it's no longer limited to 1080p recordings for HomeKit Secure Video cameras.
  • @durvidimel David ImeI on x
    Apple Photos is adding better clean up, extend, and now “Spatial reframing”, which lets you change perspective on your photos. Definitely going to talk to Apple about the specifics of this feature. [image]
  • @benz145 Ben Lang on x
    Apple leaning on its spatial expertise to go beyond AI infill cropping and actually allow people to reframe the composition of their photo. A real-time preview shows blurred edges, but they get filled in after you tap “reframe.” Very cool. [video]
  • @applesclubs @applesclubs on x
    Apple Intelligence can now expand your photos beyond the original frame. 📸✨ [image]
  • @durvidimel David ImeI on x
    Apple “Deep Fashion” is adding simple shopping to photos lol. Every company is doing this because commerce will always run the internet.
  • @macrumorslive @macrumorslive on x
    Photos can tap into the Apple Intelligence image models with Reframe and Extend options. Extend expands an image and adds more background. Spatial reframing lets you change perspective with on-device spatial models. Clean Up is also much better at removing objects. [image]
  • @flowritescode @flowritescode on x
    WWDC26 Notes SwiftUI liquid glass changes are automatically adopted FoundationModels custom skills server models Core AI framework connects app intents with foundationmodels use this framework to bring 3rd party on-device models to your apps Siri “Bold new architecture” for
  • @_inside@mastodon.social Gui Rambo on mastodon
    I wasn't sure from the presentation, but you can actually control a real iPhone (not just Simulators) using the new Device Hub in Xcode 27 (and your Mac doesn't have to be running macOS 27, I'm on macOS 26.5.1) #wwdc26  —  [image]
  • @cocoawithlove@mastodon.social Matt Gallagher on mastodon
    Xcode's coding assistant has seen a lot of improvements: including new MCP tools and the ability to fullscreen it, instead of sidebar it.  —  Way too early to tell if I'll use it (versus CLI or external app UIs).  —  [image]
  • @alchemistmuffin@mastodon.social @alchemistmuffin@mastodon.social on mastodon
    And best of all, developers can get access to new Apple Intelligence Models, with Core AI Framework.  —  #WWDC #AppleEvent #AppleIntelligence #AI  —  [images]