Apple Q1: iPhone up 23% YoY to $85.27B, vs. $78.65B est., Mac down 7% to $8.39B, iPad up 6% to $8.6B, and Wearables, Home, and Accessories down 2% to $11.49B
All-time records for total company revenue and EPS — iPhone and Services revenue reach new all-time highs
Apple
Context & Ripple Effects
Apple’s latest Q1 reverses the prior year’s iPhone decline, when handset revenue fell 1% while Mac and iPad grew; it also extends the iPhone acceleration reported in the prior quarter’s 13% iPhone revenue growth. The contrast matters because iPhone and Services both set records even as Mac and Wearables, Home, and Accessories contracted.
The mix is more concentrated around Apple’s core handset business than in the comparable Q1, when Mac and iPad growth partly offset softer iPhone sales. That makes the iPhone result, including its beat versus estimates, the immediate driver of the company’s record revenue and EPS.
First-order effects
- Apple enters the period with record iPhone and Services revenue, while Mac and Wearables, Home, and Accessories are declining year over year.
- The $85.27B iPhone result exceeded the cited estimate, making iPhone the clearest contributor to the quarter’s record company revenue and EPS.
Second-order effects
- The uneven category performance puts greater pressure on Mac and wearable/home businesses to resume growth if Apple is to broaden its revenue base beyond iPhone.
- A stronger iPhone revenue base enlarges the pool of customers Apple can monetize through Services, reinforcing the importance of recurring revenue alongside device sales.
Third-order effects
- If iPhone growth and Services records continue to coincide, Apple’s results may become increasingly shaped by the economics of its active-device base rather than by balanced growth across every hardware category.
- The divergence between iPhone and adjacent hardware categories underscores a structural tension for large device ecosystems: core-platform scale can support services expansion while making weaker product lines more consequential to diversification.
The trend: This is one data point in Apple’s shift toward extracting more value from a large iPhone-centered active-device base through Services, even as hardware-category growth remains uneven.
Related: Revenue per active device · Apple Q1 · iPhone and Services · Apple Q1: iPhone down 1% YoY to $69.14B · Apple Q3: iPhone up 13% YoY to $44.58B
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Discussion
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@munster_gene
Gene Munster
on x
My math suggests they beat iPhone estimates outside of China. * iPhone China likely grew at 38%. * That means that iPhone outside of China grew at 17% vs. the Street up 13%. $AAPL
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@mweinbach
Max Weinbach
on x
Tim Cook said Mac Install base hit all time high Half of sales were to customers new to Mac
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@vadimyuryev
Vadim Yuryev
on x
Looks like that $750 M4 MacBook Air and $500 M4 Mac mini are doing WORK!
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@markgurman
Mark Gurman
on x
Massive Apple revenue beat: $144 billion in overall revenue, $85 billion in iPhone revenue, $25.5 billion China revenue and $30 billion in services revenue. Tim Cook gets to keep his job!
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@mweinbach
Max Weinbach
on x
M5 Apple Silicon is seeing some pickup for on-device AI: “AstraZeneca is rolling out over 5000 M5 powered iPad pros to its pharmaceutical sales team to take advantage of AI capabilities, including Apple intelligence, while meeting with clinicians daily.” - Kevan Parekh
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@fjeronimo
Francisco Jeronimo
on x
“It really comes down to the reception of the product line-up . . . the iPhone 17 family has seen a huge amount of enthusiasm, and that's really the driver of performance.” @Apple Chief Financial Officer Kevan Parekh [image]
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@patrickmoorhead
Patrick Moorhead
on x
It's been a while since I have seen Apple publicly acknowledge that they're not entirely sure what they're going to do about an issue. There are a lot of options related to cost: -squeeze other vendors in the ecosystem -raise price -defeature -quality (won't change) -supply hub …
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@mweinbach
Max Weinbach
on x
After the Apple earnings call I think what Gurman was saying about M6 being soon makes a lot of sense Here's a quick video because I didn't want to type it [Because of the shortages on N3 node, and M6 being pulled forward and made on N2 in the second part of this year]
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@mweinbach
Max Weinbach
on x
Tim Cook is saying the 3nm node is gating the Q2 supply, and that's directly related to the Q1 demand being so high This explains why M5 Pro/Max are later than we expected
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@firstadopter
Tae Kim
on x
Analyst asks Tim Cook if Apple is considering raising prices as part of his “range of options” to deal with rising memory prices. Tim Cook: “I wouldn't want to speculate on that one” My dude, you don't have to speculate. You are the boss!
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@thetranscript_
@thetranscript_
on x
$AAPL CEO @tim_cook was non-committal on specific strategies to offset rising memory costs, citing a range of options. “It's a range. And so I don't want to get more specific than that. I mean, there are different levers that we can push, and who knows how successful they'll be.
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@munster_gene
Gene Munster
on x
$AAPL guides up for March on revenue and margins and stock is still up only about 1%. Expects revenue growth of 13-16% vs. Street at 10% Gross Margins of 48-49%, vs. Dec at 48.2%. This is inline with typically margins improve from Dec to Mar.
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@neilcybart
Neil Cybart
on x
Apple just reported very strong guidance for 2Q26. I had some of the highest numbers out there and Apple will exceed them. Wow.
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@mweinbach
Max Weinbach
on x
Apple earnings: According to a recent survey from World Panel, iPhone was the top selling model in the US, Urban China, the UK, Australia and Japan.
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@mweinbach
Max Weinbach
on x
Even with more competitive iPhone and MacBook Air prices, Apple's products gross margin was up to 40.7%, 450 basis points sequentially. This is from a favorable mix and leverage.
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@mweinbach
Max Weinbach
on x
Tim Cook: “Apple has sourced 20 billion US chips in 2025”
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@greengart
Avi Greengart
on x
$AAPL Apple hit new corporate revenue and profit records, thanks to soaring sales of iPhones everywhere globally. The iPhone 17 is a much stronger value than recent past base model iPhones, and camera and battery improvements helped the iPhone 17 Pros. Even without Apple [image]
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@thetranscript_
@thetranscript_
on x
$AAPL CEO was asked if they have reserved enough AI capacity to meet demand esp for widespread Siri adoption, given they haven't ramped CapEx like other hyperscalers: “In terms of do we have enough capacity, It's hard to estimate with precision what the demand will be, but we've …
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@neilcybart
Neil Cybart
on x
Tim Cook: The way to think about the Apple/Goole Gemini partnership is that we will be collaborating with each other for more personal Siri. Apple will of course continue to do other (intelligence) things on our own.
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@thetranscript_
@thetranscript_
on x
$AAPL CEO @tim_cook was asked how they came to choose Google as an AI & Siri partner: “We basically determined that Google's AI technology would provide the most capable foundation for us, alongside our Apple Foundation Models. We believe we can unlock a lot of experiences and i…
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@munster_gene
Gene Munster
on x
$AAPL active devices up 6.4% year over year. The last datapoint we had was a year ago, and that was up 6.8%. Apple's flywheel is alive and well.
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@zerohedge
@zerohedge
on x
In a quarter when Apple's US sales actually missed estimates, and when trade war between China and US hit unseen levels, the Chinese rediscovered a heretofore unknown love for the exact same product they shunned for the 3 previous years.
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@zerohedge
@zerohedge
on x
Apple Rises After Shocking China Sales Beat Offsets US Revenue Miss https://www.zerohedge.com/...
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@mweinbach
Max Weinbach
on x
Tim Cook on iPhone in China: Greater China also grew 38% year over year, driven by iPhone, which had record upgraders and double digit growth on switchers. Double digit growth on switchers is a huge deal, and not good for Android brands
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@markgurman
Mark Gurman
on x
Apple Sales Crush Estimates in Record Quarter for the iPhone https://www.bloomberg.com/...
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@zerohedge
@zerohedge
on x
TIM COOK SAYS IPHONE DEMAND WAS “SIMPLY STAGGERING” TOWARD THE END OF 2025 right.... at a couple of bonded warehouses in Hong Kong
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@munster_gene
Gene Munster
on x
$AAPL is flat in after-hours because we are waiting on the guide. The goodness around just reported revenue and gross margin (reported 48.2% vs. 47.5% estimate) could be reversed. My sense is revenue guide will be positive. The Street is at 10% yy growth in March and they just…
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@rolfewinkler
Rolfe Winkler
on x
Apple shares up just 1% after blowout sales. Investors likely waiting for commentary about spiking prices for components (DRAM, NAND, etc) and how that will impact margins.
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@zerohedge
@zerohedge
on x
Something very fishy about Apple's China numbers [image]
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@neilcybart
Neil Cybart
on x
Apple FY1Q26 revenue was up 16%. Not bad for a company that the tech press claimed was no longer a growth company.
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@tomwarren
Tom Warren
on x
Apple just had a massive iPhone holiday quarter: 📱 iPhone revenue up 23% 💻 Mac revenue down 7% 📑 iPad revenue up 6% ⌚ wearable revenue down 2% ☁️ services revenue up 14% $143.8 billion in revenue overall, up 16% YoY [image]
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@fjeronimo
Francisco Jeronimo
on x
🚨 Another MONSTER quarter from Apple: 📌 $143.8 billion, up 16% YoY 📌Best-ever quarter for the iPhone - $85.3 billion, up 23% 📌Mac down 6.7% YoY 📌iPad up 6.3% YoY 📌Wearables, Home and Accessories down 2.2% YoY 📌All-time revenue record for Services, up 14% YoY [image]
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@mweinbach
Max Weinbach
on x
Apple's earnings are incredibly Revenue $143.8B (+16% YoY) and EPS $2.84 (+19% YoY), both all-time records for Apple. Net income $42.1B and gross margin ~$69.2B (about 48%). iPhone revenue $85.3B (best-ever iPhone quarter; roughly +23% YoY).
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@munster_gene
Gene Munster
on x
Holy China. $AAPL up 4% on earnings. China was up 38%. Street was thinking it would be flat to up slightly. Last quarter it was down 4%, and down on average 5% over the past two years. The $25.6B in China revenue essentially ties its all time high at $25.8B in Dec of 2021.
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@rolfewinkler
Rolfe Winkler
on x
Apple CFO Kevan Parekh put Apple's huge sales figure in perspective for me by noting that for ALL of fiscal 2025 the company grew revenue $25 billion. This quarter alone revenue was up $20 billion. Lots of upgrades to the iPhone 17.
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@teroterotero
Tero Kuittinen
on x
Woah massive iPhone sales in China. Apple really did figure out how to keep it going with minimal product innovation.
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@benbajarin
Ben Bajarin
on x
Lots of quarterly records for $aapl and active installed base grows again 2.5b +(surprise to no one).
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@neilcybart
Neil Cybart
on x
Apple earnings are out. Strong results. Revenue: $143.8 billion (up 16%) My estimate: $139.4B (up 12%) Consensus: $138.5B EPS: $2.84 (up 19%) My estimate: $2.77 (up 15%) Consensus: $2.67
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@susanlitv
Susan Li
on x
BIGGEST APPLE SALES JUMP IN MORE THAN 4 YEARS, RECORD iPHONE QUARTER OVER THE HOLIDAYS Rev JUMPED ⬆️ 16% to $143.8B, est $138.4B Profit JUMPED ⬆️ 19% to EPS $2.84, est $2.67 Spoke to Apple CEO Tim Cook who told me the quarter was “staggering” powered by iphone 17 Demand Record Ch…
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@lorak
Lora Kolodny
on bluesky
Apple iPhone demand been goin crazy... www.cnbc.com/2026/01/29/a... by Kif Leswing @cnbc.com
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r/technology
r
on reddit
Apple sales surge 16% on ‘staggering’ iPhone demand
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r/wallstreetbets
r
on reddit
Apple sales surge 16% on ‘staggering’ iPhone demand
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@waltlightshed
Walter Piecyk
on x
How does iPhone beat that much and services doesn't beat at all? They allocate a portion of every iPhone purchase into the services line to account for free services like iMessage. 🤔 $AAPL