A look at Craig Federighi's approach to AI at Apple; sources say he led a push to use other companies' models to help launch a revamped Siri later in 2026

The Information:

The Information 2026-01-22

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@waynema Wayne Ma on x
In handing AI to software chief Craig Federighi, Apple has turned to one of its most dependable executives. But it could backfire if AI becomes the defining tech in consumer devices, leaving Apple dependent on Google and others. @aatilley @theinformation https://www.theinformatio…
@glenngabe Glenn Gabe on x
The race to Jarvis continues. Code name ‘Campos’ -> Apple plans to revamp Siri this fall in iOS 27 and macOS 27 by turning it into the company's first AI chatbot, replacing the current Siri interface “The chatbot — code-named Campos — will be embedded deeply into the iPhone, [ima…
@scobleizer Robert Scoble on x
What got leaked by Apple today (a pin with two cameras) sounds a lot like what I predicted @sama was building, coming later this year. That prediction is here. My video is worth watching if you missed it last September. It is a voxel ingestion machine. If I wore one and you
@jessicalessin Jessica Lessin on x
Will you pin an Apple AI- enabled AirTag like device to your chest? I'm a maybe. Amazing scoop from @waynema @QianerLiu https://www.theinformation.com/ ...
@glenngabe Glenn Gabe on x
And more. Jarvis will need to be ambient. Apple is developing a wearable pin -> Sources: Apple is developing an AirTag-sized AI wearable pin with cameras, a speaker, microphones, and wireless charging that could be released as early as 2027 “Apple's development is in the very [im…
@mgsiegler M.G. Siegler on x
I feel like you probably won't be typing to this thing... https://spyglass.org/...
@0xerbil Erbil on x
Bond : Siri, analyze this device and disable it Siri : Which one did you mean Bond : The laser. The laser cutting me in half Siri : Here's what I found on the web for “laser cutting me in half” Bond : Siri, stop the damn laser Siri : You'll need to unlock your iPhone first Bond :
@kylebrussell Kyle Russell on x
Call it the iPod
@prateeks @prateeks on x
Very good to see some product innovation from Apple... but also kind of wild to see them pick up the one product which failed so badly 🤷
@aakashgupta Aakash Gupta on x
Apple just told you they're two years behind the one form factor that actually works. Meta shipped 4 million AI glasses in 2025 and owns 80% of the market. Sales tripled year over year. The Ray-Ban Display version sold out in 48 hours. EssilorLuxottica's stock hit all-time highs
@parkerortolani Parker Ortolani on x
the only way an Apple pin or “communicator” makes any sense to me is if it's similar to the 6th gen nano but paired to your iPhone with eyes and ears basically just a modern iPod that works sort of like an Apple Watch you just wear differently
@benbajarin Ben Bajarin on x
PSA: Apple experiments making all sorts of stuff. Most never to come to market. This will not.
@autismcapital @autismcapital on x
OpenAI is competing back with Apple with their own hardware as well. The battle is on. https://x.com/...
@parkerortolani Parker Ortolani on x
the Apple Pin launch video leaked [Screenshot from Humane AI Pin's video, with Imran Chaudhri and Bethany Bongiorno replaced by Tim Cook and Craig Federighi]
@loudmouthjulia Julia Alexander on x
Former Apple employees launch company to make AI pin, flame out in the most public way (I say with empathy, building things is incredibly difficult even with established technologies and products), and now Apple is making its own AI pin, I assume powered by Gemini. Fun.
@aatilley Aaron Tilley on x
SCOOP: Apple is launching their own AI pin. Wonder how Humane (remember the Ai Pin?) folks will feel about this https://www.theinformation.com/ ...
@signulll @signulll on x
i'm very excited for the openai hardware thing because this is basically jony ive's first real new product without jobs hovering over it or apple's immune system throttling it (apple watch was legit tbf). this is a clean experiment on how much of the magic was the psychotic opin…
@seldo.com Laurie Voss on bluesky
The founders of Humane are spinning in their HPE graves. [embedded post]
@harrymccracken.com Harry McCracken on bluesky
Now I'm having these horrible visions of this failing so badly that Apple has to sell itself to HP. — www.theinformation.com/articles/ app...
r/singularity r on reddit
Apple Developing AirTag-Sized AI Pin With Dual Cameras
r/NowInTech r on reddit
Apple is reportedly developing a wearable AI pin
r/apple r on reddit
Apple Developing AirTag-Sized AI Pin With Dual Cameras
@ranimolla Rani Molla on x
Currently Siri can't consistently play music on Apple Music. Can't wait to have a conversation with it.
@itharis Mohamed Haris on x
Apple is FINALLY going big on Siri: turning it into a full Gemini-powered AI chatbot in iOS 27! Think real conversations, web search, image gen, file analysis, deep app control - basically ChatGPT-level but baked into iPhone/iPad/Mac. This is SEPARATE from the personalized
@brandonbutch Brandon Butch on x
iOS 26.4 is expected to introduce a revamped Siri powered by Google's Gemini models, running on-device and through Apple's Private Cloud Compute for privacy. iOS 27 is expected to introduce a new, advanced Siri chatbot ("Campos") powered by Gemini and running on Google's cloud. […
@signulll @signulll on x
lol damn super confusing, maybe just save the whole thing for iOS 27 instead of launching two siri versions now?
@mweinbach Max Weinbach on x
@DicksonPau likely gate premium features behind a subscription or require it to access it all together Think Siri vs Siri Plus Siri is the 26.4 version, Siri+ would be the paid Campos version
@tuncerdeniz Tuncer Deniz on x
@markgurman Having been an @Apple user since 1984, I can safely Siri has been awful (ok, the Newton sucked too). Playing catch up in AI has been embarrassing. While I applaud Apple finally finding an solution in @Google, there's nothing like owning the software. This one was a
@mweinbach Max Weinbach on x
Think about it this way, Google is monetizing Gemini (service) via shopping, taking a commission from recommended products. That's how all of these shopping products work. These aren't ads, these are just the same as any website recommending products. If you use Apple's versio…
@munster_gene Gene Munster on x
$AAPL has two potential catalysts for multiple expansion over the next 8 months: 1. A revamped Siri in April (still on track). 2. A Siri chatbot in September to compete with ChatGPT despite Apple previously saying it didn't want to build a chatbot. Gurman is right 90% of the t…
@mweinbach Max Weinbach on x
If you're wondering how Apple will monetize AI, this is likely how
@brandonbutch Brandon Butch on x
iOS 27 is going to be a huge update! It's getting a new NEW Siri. Keep in mind, the first Siri revamp (powered by Google Gemini) is still coming in iOS 26.4.
@mweinbach Max Weinbach on x
Well, there you have it Apple's in the game against OpenAI and Google
@markgurman Mark Gurman on x
The Siri chatbot is known internally as Campos. It'll be likely be powered by Gemini running on Google's own TPUs and cloud infrastructure, meaning it's a far more powerful model than the one coming to Siri this spring and running on Apple's servers.
@markgurman Mark Gurman on x
Apple was previously reluctant and intentionally shied away from launching a chatbot, saying in interviews that it wasn't interested in the concept. But ChatGPT, now with well over 800 million users, and Gemini proved that Apple needed to quickly move in this direction.
@markgurman Mark Gurman on x
BREAKING: Apple is overhauling Siri this fall in iOS 27 and macOS 27 and turning it into its first full-fledged chatbot, looking to fend off OpenAI's ChatGPT and seriously compete in the generative AI space. https://www.bloomberg.com/...
@carnage4life Dare Obasanjo on bluesky
Ironically Apple Intelligence will actually be powered by Google intelligence.
r/apple r on reddit
A Siri Chatbot is Coming in iOS 27
r/apple r on reddit
Inside Enchanté, Apple's AI chatbot for employee productivity
@aatilley Aaron Tilley on x
My latest look at Apple's AI moves w/ @waynema: -Craig Federighi now oversees all of Apple's AI strategy, despite being a longtime AI skeptic over the years -Apple's to Google's AI model was announced internally in October, leaving the internal foundation AI model team
@parkerortolani Parker Ortolani on x
What?! That's a perfect practical use case.
@vadimyuryev Vadim Yuryev on x
No wonder Apple's FINALLY making wise moves on AI [image]
@luftkopptim @luftkopptim on x
“People who have worked closely with him described him as highly cost-conscious and skeptical of investments with uncertain returns. This approach stands in notable contrast to rivals such as OpenAI, Meta Platforms, and Google, who invest tens of billions of dollars in data

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A look at Craig Federighi's approach to AI at Apple; sources say he led a push to use other companies' models to help launch a revamped Siri later in 2026

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