FactSet survey of Q1 ad revenue: Google is expected to rise 23% YoY to $55.1B, Meta is expected to rise 8% YoY to ~$27.5B, and Twitter to grow 25% YoY to $1.1B
Google's search business expected to stay resilient while social platforms grapple with challenges Tweets: @megancgraham , @csooran , @enriqueabeyta , @hoofnagle , @jason_kint , and @jason_kint Tweets...
Apptopia: apps including Pinterest, YouTube, and Snapchat have seen sustained growth during the pandemic, while Zoom's DAUs hit a peak in US around Sept. 2020
Facebook says Facebook Stories now has 500M daily users across Facebook and Messenger and WhatsApp's Status has 500M daily users; Snapchat has 190M daily users
Josh Constine / TechCrunch :
eMarketer predicts Snapchat's monthly US users will decline by 2.8% to 77.5M in 2019, capturing 37.9% of US social media users, down from nearly 40% in 2018
Instagram will benefit, adding nearly 19 million users by 2023 — Following its unpopular redesign, Snapchat has been struggling to gain users in the US.
Sensor Tower: ByteDance's short video app TikTok's monthly US App Store installs in October were higher than those of Facebook, Instagram, Snapchat, and YouTube
Beijing-based ByteDance's 2017 acquisition of tween and teen-focused social app Musical.ly is paying off.
Survey: Netflix and YouTube account for 70.7% of teens' daily video consumption in US, and Instagram is now teens' most-used social platform, eclipsing Snapchat
Our 36th semi-annual Taking Stock With Teens survey included results from 8,600 teens across 48 states with an average age of 16.
eMarketer says Facebook lost ~2.8M US users under 25 in 2017, predicts it will lose ~2.1M in 2018; Instagram's US users will grow 13%, Snapchat's by 9% in 2018
That's according to research firm eMarketer. — Facebook is losing young users even quicker than expected, according to new estimates by eMarketer.
Leaked Snapchat DAU metrics from April to September 2017 show Snapchat is used mainly as a chat app, with Snap Maps' usage trailing off to ~19M since launch
Survey of 6,100 US teens: 47% say Snapchat is their preferred social network, up from 39% this spring, 24% say Instagram, 9% Facebook, 7% Twitter
Rani Molla / Recode :
How iMessage came to dominate messaging among US teens, with studies showing ~70% use it, and where Apple may go to disrupt apps like Snapchat and Messenger
No one really seems to talk about it or acknowledge it, but iMessage is where a lot of mobile usage is trending towards …