Amazon Ads and Roku sign an ad initiative that will give media buyers access to 80%+ of US connected-TV households, set to launch by Q4 2025, using Amazon's DSP
In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access …
Adtech company The Trade Desk announces Ventura, a smart TV operating system, and plans to partner with TV manufacturers for its rollout, expected in H2 2025
ad tech marketers weigh in Peter Adams / Marketing Dive : Trade Desk tries to shake up streaming TV with content-agnostic strategy Jeff Baumgartner / Light Reading : The Trade Desk's angle into the sm...
GroupM forms a consortium with Disney, Roku, NBCU, YouTube, and others to push for standardized measurements and ad formats that can be used across streamers
Brian Steinberg / Variety :
A look at Backstage, Spotify's open-source developer platform used at Netflix, LinkedIn, Epic, Roku, Box, and 200+ others, which the company seeks to monetize
Backstage is used by developers at Netflix, American Airlines and hundreds of other companies — With nearly a third … Tweets: @panosjee and @rseroter See also Mediagazer Tweets: Panos Papadopoulos /...
Roku partners with Wyze to release smart home products, including lighting, plugs, and cameras, sold exclusively at Walmart starting October 17
here's the lineup José Adorno / BGR : Roku launches new smart home products with Walmart partnership Phil Nickinson / Digital Trends : Roku gets into the smart home business with Wyze and Walmart Twee...
Sources: Comcast and Google have emerged as the top contenders to help Netflix develop an ad-supported tier, and Netflix has discussed ad partnerships with Roku
Wall Street Journal :
A look at Roku's experiment with original programming: acquiring shows at a fire-sale price instead of committing billions of dollars to original shows
Lucas Shaw / Bloomberg : Tweets: @lucas_shaw and @lucas_shaw Tweets: Lucas Shaw / @lucas_shaw : I spoke to Roku's head of programming about why the company is buying/funding original series, and how ...
Comcast plans to invest $2B in Peacock by 2021, expects it to generate $2.5B in revenue by 2024 with 30M-35M users, says users gravitate to its curated channels
Todd Spangler / Variety : Tweets: @gdanielholloway , @richlightshed , @edbott , @xpangler , @xpangler , @variety , @sherman4949 , and @xpangler See also Mediagazer Tweets: Daniel Holloway / @gdanielh...
Roku is prominently promoting OAN Encore, an offshoot of OANN with the same news and commentary, on The Roku Channel, as Trump promotes conspiracies from OANN
One America News Network isn't just an app on Roku streaming devices. It's receiving a huge platform as part of Roku's business model.
Pitch deck shows Amazon aims to build a video advertising business on Fire TV devices and IMDb FreeDive to rival Roku, Hulu, and others
Lauren Johnson / Business Insider : Tweets: @dinobecirovic See also Mediagazer Tweets: Dino / @dinobecirovic : Amazon to invest heavily in AVOD and be the first to provide brand advertisers with dire...